{"id":129,"date":"2021-10-05T12:50:09","date_gmt":"2021-10-05T12:50:09","guid":{"rendered":"https:\/\/www.vietlearn.org\/post\/?p=129"},"modified":"2021-10-14T20:06:53","modified_gmt":"2021-10-14T13:06:53","slug":"loi-thuong-gap-khi-chay-quang-cao-google-huong-dan-ban-hang-online-tren-nen-tang-thuong-mai-dien-tu-muabannhanh","status":"publish","type":"post","link":"https:\/\/www.vietlearn.org\/kien-thuc\/loi-thuong-gap-khi-chay-quang-cao-google-huong-dan-ban-hang-online-tren-nen-tang-thuong-mai-dien-tu-muabannhanh\/","title":{"rendered":"L\u1ed7i th\u01b0\u1eddng g\u1eb7p khi ch\u1ea1y qu\u1ea3ng c\u00e1o Google \u2013 H\u01b0\u1edbng d\u1eabn b\u00e1n h\u00e0ng online tr\u00ean n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"\n

4 l\u1ed7i kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p m\u1eafc ph\u1ea3i khi ch\u1ea1y qu\u1ea3ng c\u00e1o Google Adwords<\/p>\n\n\n\n

Nh\u1eadn \u0111\u1ecbnh t\u00ednh ph\u1ed5 bi\u1ebfn v\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a t\u1eeb kh\u00f3a kh\u00f4ng h\u1ee3p l\u00fd. Nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n nay l\u1ea1i t\u1ea1o ra c\u00e1c t\u1eeb kh\u00f3a ch\u1ec9 d\u1ef1a tr\u00ean linh c\u1ea3m v\u00e0 d\u1ef1 \u0111o\u00e1n thi\u1ebfu kh\u00e1ch quan \u0111i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 chi ph\u00ed cao nh\u01b0ng kh\u00f4ng c\u00f3 chuy\u1ec3n \u0111\u1ed5i b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

T\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm kh\u00f4ng xu\u1ea5t hi\u1ec7n trong n\u1ed9i dung qu\u1ea3ng c\u00e1o. M\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed v\u00e0 v\u1ecb tr\u00ed xu\u1ea5t hi\u1ec7n khi ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads l\u00e0 s\u1ef1 li\u00ean quan. Do \u0111\u00f3, trong n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ph\u1ea3i ch\u1ee9a t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ec3 th\u1ecfa m\u00e3n ngay ti\u00eau ch\u00ed li\u00ean quan n\u00e0y.<\/p>\n\n\n\n

Kh\u00f4ng ch\u00fa tr\u1ecdng \u0111\u1ebfn n\u1ed9i dung trang \u0111\u00edch. M\u1ed9t trang \u0111\u00edch \u0111\u01b0\u1ee3c ch\u0103m ch\u00fat v\u1ec1 n\u1ed9i dung, vi\u1ebft \u0111\u1ec3 th\u1ecfa m\u00e3n mong mu\u1ed1n t\u00ecm ki\u1ebfm th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng qua \u0111\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ebd cao h\u01a1n. Hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o b\u00ean c\u1ea1nh chi ph\u00ed, s\u1ed1 l\u1ea7n xu\u1ea5t hi\u1ec7n, s\u1ed1 l\u01b0\u1ee3t click th\u00ec t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i h\u1ecfi mua h\u00e0ng l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng v\u00e0 quy\u1ebft \u0111\u1ecbnh nh\u1ea5t, n\u00f3 quy\u1ebft \u0111\u1ecbnh to\u00e0n b\u1ed9 k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/p>\n\n\n\n

Kh\u00f4ng ki\u1ec3m tra l\u1ea1i danh s\u00e1ch t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch \u0111\u1ecbnh k\u1ef3. Xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng lu\u00f4n bi\u1ebfn \u0111\u1ed5i v\u00e0 kh\u00f4ng c\u1ed1 \u0111\u1ecbnh d\u1eabn \u0111\u1ebfn t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm c\u0169ng thay \u0111\u1ed5i theo xu h\u01b0\u1edbng. Vi\u1ec7c ki\u1ec3m tra danh s\u00e1ch t\u1eeb kh\u00f3a th\u01b0\u1eddng xuy\u00ean s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ra nh\u1eefng t\u1eeb kh\u00f3a n\u00e0o m\u00ecnh \u0111ang b\u1ecf s\u00f3t v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng t\u1eeb kh\u00f3a n\u00e0o kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn n\u1eefa<\/p>\n\n\n\n

Trung t\u00e2m ViecLamVui Academy Tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e0o t\u1ea1o mi\u1ec5n ph\u00ed \u2013 Gi\u1ea3i ph\u00e1p cung \u1ee9ng nh\u00e2n s\u1ef1 ng\u00e0nh TM\u0110T cho doanh nghi\u1ec7p \u2013 ViecLamVui Academy t\u00ecm, ch\u1ecdn l\u1ecdc \u1ee9ng vi\u00ean, \u0111\u00e0o t\u1ea1o l\u00e0nh ngh\u1ec1 v\u1ec1 thi\u1ebft k\u1ebf<\/a> website, kinh doanh online, SEO, qu\u1ea3ng c\u00e1o Facebook, qu\u1ea3ng c\u00e1o Google, qu\u1ea3ng c\u00e1o MuaBanNhanh<\/p>\n\n\n\n

Kh\u00f3a h\u1ecdc Qu\u1ea3ng c\u00e1o Google c\u1ee7a trung t\u00e2m ViecLamVui Academy MuaBanNhanh h\u01b0\u1edbng d\u1eabn b\u1ea1n th\u00e0nh th\u1ea1o trong vi\u1ec7c tri\u1ec3n khai c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o<\/p>\n\n\n\n

Google Search Ads. T\u1ed1i \u01b0u h\u00f3a Google Search Ads bao g\u1ed3m: T\u1ed1i \u01b0u danh s\u00e1ch t\u1eeb kh\u00f3a \u2013 T\u1ed1i \u01b0u CTR m\u1eabu qu\u1ea3ng c\u00e1o \u2013 T\u1ed1i \u01b0u \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o \u2013 T\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i tr\u00ean trang \u0111\u00edch \u2013 T\u1ed1i \u01b0u Remarketing \u2013 T\u1ed1i \u01b0u t\u00ecm ki\u1ebfm \u0111\u1ed9ng<\/p>\n\n\n\n

Google Display Network. T\u1ed1i \u01b0u Google Display Network bao g\u1ed3m: Lo\u1ea1i tr\u1eeb c\u00e1c danh m\u1ee5c trang web v\u00e0 v\u1ecb tr\u00ed ho\u1ea1t \u0111\u1ed9ng k\u00e9m \u2013 M\u1eabu qu\u1ea3ng c\u00e1o c\u00f3 n\u00e9t \u0111\u1eb7c tr\u01b0ng c\u1ee5 th\u1ec3 \u2013 T\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i trang \u0111\u00edch<\/p>\n\n\n\n

Google Shopping. T\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o Google Shopping bao g\u1ed3m: T\u1ed1i \u01b0u ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u \u2013 T\u1ed1i \u01b0u h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u2013 T\u1ed1i \u01b0u hi\u1ec3n th\u1ecb \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m \u2013 T\u1ed1i \u01b0u t\u1eeb kh\u00f3a, th\u00eam t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh<\/p>\n\n\n\n

Qu\u1ea3ng C\u00e1o Youtube. T\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o Youtube bao g\u1ed3m: V\u1ecb tr\u00ed \u2013 Nh\u00e2n kh\u1ea9u h\u1ecdc \u2013 S\u1edf th\u00edch<\/p>\n\n\n\n

Qu\u1ea3ng C\u00e1o Gmail. T\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o Gmail bao g\u1ed3m: nh\u1eafm m\u1ee5c ti\u00eau d\u00e0nh ri\u00eang cho qu\u1ea3ng c\u00e1o Gmail, nh\u01b0 nh\u1eafm m\u1ee5c ti\u00eau theo mi\u1ec1n (hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho nh\u1eefng ng\u01b0\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c email t\u1eeb m\u1ed9t trang web c\u1ee5 th\u1ec3) v\u00e0 \u0110\u1ed1i s\u00e1nh kh\u00e1ch h\u00e0ng (kh\u00f4ng c\u00f3 s\u1eb5n tr\u00ean c\u00e1c trang web c\u1ee7a b\u00ean th\u1ee9 ba tr\u00ean M\u1ea1ng hi\u1ec3n th\u1ecb c\u1ee7a Google)<\/p>\n\n\n\n

Kinh doanh tr\u1ef1c tuy\u1ebfn, \u00e1p d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, Mua B\u00e1n h\u00e0ng online hi\u1ec7u qu\u1ea3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed MuaBanNhanh \u2013 Mua s\u1eafm tr\u1ef1c tuy\u1ebfn, K\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp Ng\u01b0\u1eddi Mua v\u00e0 Ng\u01b0\u1eddi B\u00e1n, \u0110\u0103ng qu\u1ea3ng c\u00e1o mua b\u00e1n, Ch\u1ee3 rao v\u1eb7t nhanh, Mua Online d\u1ec5 d\u00e0ng. \u0110\u00e1nh gi\u00e1 uy t\u00edn shop online.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Vietlearn App<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

4 l\u1ed7i kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p m\u1eafc ph\u1ea3i khi ch\u1ea1y qu\u1ea3ng c\u00e1o Google Adwords Nh\u1eadn \u0111\u1ecbnh t\u00ednh ph\u1ed5 bi\u1ebfn v\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a t\u1eeb kh\u00f3a kh\u00f4ng h\u1ee3p l\u00fd. Nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n nay l\u1ea1i t\u1ea1o ra c\u00e1c t\u1eeb kh\u00f3a ch\u1ec9 d\u1ef1a tr\u00ean linh c\u1ea3m v\u00e0 d\u1ef1 \u0111o\u00e1n thi\u1ebfu kh\u00e1ch quan \u0111i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_disable_autopaging":false},"categories":[1],"tags":[],"class_list":["post-129","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts\/129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/comments?post=129"}],"version-history":[{"count":0,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts\/129\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/media?parent=129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/categories?post=129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/tags?post=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}