{"id":16077,"date":"2021-11-27T19:51:04","date_gmt":"2021-11-27T12:51:04","guid":{"rendered":"https:\/\/www.vietlearn.org\/post\/?p=16077"},"modified":"2021-11-27T19:51:06","modified_gmt":"2021-11-27T12:51:06","slug":"viec-quang-cao-tiem-thuc-co-hieu-qua-khong","status":"publish","type":"post","link":"https:\/\/www.vietlearn.org\/kien-thuc\/viec-quang-cao-tiem-thuc-co-hieu-qua-khong\/","title":{"rendered":"Vi\u1ec7c qu\u1ea3ng c\u00e1o ti\u1ec1m th\u1ee9c c\u00f3 hi\u1ec7u qu\u1ea3 kh\u00f4ng?"},"content":{"rendered":"\n<p>T\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm: H\u00e3y Tr\u1ea3 L\u1eddi Em T\u1ea1i Sao? \u2013 T\u1eadp 10 &#8211; Arkady Leokum<\/p>\n\n\n\n<p>H\u00e0nh \u0111\u1ed9ng c\u1ee7a ch\u00fang ta c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c \u00fd ngh\u0129 \u0111\u00e3 len l\u1ecfi v\u00e0o t\u00e2m tr\u00ed v\u00f4 th\u1ee9c c\u1ee7a ch\u00fang ta. Kh\u00f4ng h\u1ec1 ng\u1ea1c nhi\u00ean, \u0111\u00e3 c\u00f3 c\u00e1c cu\u1ed9c n\u00e1o \u0111\u1ed9ng v\u00e0o n\u0103m 1957 khi C\u00f4ng ty Subliminal Projection c\u00f3 tr\u1ee5 s\u1edf \u1edf New York tuy\u00ean b\u1ed1 r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 l\u00e0m t\u0103ng doanh s\u1ed1 b\u1eb1ng c\u00e1ch ch\u00e8n nh\u1eefng th\u00f4ng \u0111i\u1ec7p ti\u1ec1m th\u1ee9c v\u00e0o c\u00e1c qu\u1ea3ng c\u00e1o. Trong m\u1ed9t bu\u1ed5i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, c\u00f4ng ty n\u00e0y \u0111\u00e3 c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 v\u1ec1 m\u1ed9t cu\u1ed9c th\u00ed nghi\u1ec7m ti\u1ebfn h\u00e0nh t\u1ea1i r\u1ea1p chi\u1ebfu phim \u0111\u1ecba ph\u01b0\u01a1ng, n\u01a1i m\u00e0 kh\u1ea9u hi\u1ec7u \u201cU\u1ed1ng Coca\u201d v\u00e0 \u201c\u0102n b\u1eafp rang\u201d \u0111\u01b0\u1ee3c chen v\u00e0o m\u1ed9t b\u1ed9 phim, xu\u1ea5t hi\u1ec7n ch\u01b0a \u0111\u1ebfn m\u1ed9t ph\u1ea7n ng\u00e0n gi\u00e2y. Theo c\u00f4ng ty n\u00e0y, m\u1eb7c d\u00f9 kh\u00f4ng c\u00f3 ai ch\u00fa \u00fd th\u1ea5y s\u1ef1 ch\u00e8n n\u00e0y, doanh s\u1ed1 Coca \u0111\u00e3 t\u0103ng 18% v\u00e0 doanh s\u1ed1 b\u1eafp rang \u0111\u00e3 n\u1edf bung h\u01a1n 50%.<\/p>\n\n\n\n<p>C\u00e1c nh\u00e0 t\u00e2m l\u00fd h\u1ecdc \u0111\u00e3 k\u1ebft t\u1ed9i th\u00ed nghi\u1ec7m n\u00e0y l\u00e0 m\u1ed9t c\u01a1n \u00e1c m\u1ed9ng v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd vi\u1ec7c ph\u00e1t s\u00f3ng ti\u1ebfn h\u00e0nh c\u1ea5m t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o ti\u1ec1m th\u1ee9c n\u00e0y. \u1ede Anh, c\u00e1c qu\u1ea3ng c\u00e1o nh\u01b0 v\u1eady v\u1eabn b\u1ecb c\u1ea5m trong \u0111i\u1ec1u l\u1ec7 c\u1ee7a British Broadcasting Act n\u0103m 1990. Tuy nhi\u00ean, \u0111\u1ec1 t\u00e0i n\u00e0y v\u1eabn ng\u00f3c \u0111\u1ea7u l\u00ean h\u1ebft l\u1ea7n n\u00e0y t\u1edbi l\u1ea7n kh\u00e1c. N\u0103m 2000 trong chi\u1ebfn d\u1ecbch tranh c\u1eed t\u1ed5ng th\u1ed1ng \u1edf Hoa K\u1ef3, \u0110\u1ea3ng C\u1ed9ng h\u00f2a \u0111\u00e3 b\u1ecb bu\u1ed9c t\u1ed9i l\u00e0 ch\u00e8n t\u1eeb \u201cchu\u1ed9t\u201d trong m\u1ed9t qu\u1ea3ng c\u00e1o tr\u00ean TV \u0111\u1ec3 m\u00f4 t\u1ea3 h\u00ecnh \u1ea3nh c\u1ee7a Al Gore (h\u1ecd \u0111\u00e3 ph\u1ee7 nh\u1eadn l\u1eddi bu\u1ed9c t\u1ed9i v\u00e0 tuy\u00ean b\u1ed1 n\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a \u201cc\u00e1c quan ch\u1ee9c\u201d).<\/p>\n\n\n\n<p>B\u1ea5t ch\u1ea5p s\u1ef1 n\u1ed5i gi\u1eadn v\u00ec vi\u1ec7c x\u00e2m ph\u1ea1m (gi\u1ea3 \u0111\u1ecbnh) t\u1edbi s\u1ef1 t\u1ef1 do quy\u1ebft \u0111\u1ecbnh c\u1ee7a ch\u00fang ta, ch\u1eb3ng c\u00f3 b\u1eb1ng ch\u1ee9ng n\u00e0o cho th\u1ea5y c\u00e1c qu\u1ea3ng c\u00e1o ti\u1ec1m th\u1ee9c l\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n c\u00e1c qu\u1ea3ng c\u00e1o th\u01b0\u1eddng. Trong khi b\u1ed9 n\u00e3o ch\u1eafc ch\u1eafn c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u00e1 nhanh \u0111\u1ed1i v\u1edbi s\u1ef1 nh\u1eadn th\u1ee9c c\u00f3 \u00fd th\u1ee9c, t\u1ea5t c\u1ea3 c\u00e1c \u0111\u00e1p \u1ee9ng v\u1edbi ch\u00fang \u0111\u1ec1u ph\u1ea3i \u0111i qua v\u00f9ng t\u00e2m tr\u00ed c\u00f3 \u00fd th\u1ee9c, n\u01a1i gi\u1eef quy\u1ec1n n\u0103ng l\u1edbn nh\u1ea5t trong s\u1ef1 b\u00e1c b\u1ecf.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm: H\u00e3y Tr\u1ea3 L\u1eddi Em T\u1ea1i Sao? \u2013 T\u1eadp 10 &#8211; Arkady Leokum H\u00e0nh \u0111\u1ed9ng c\u1ee7a ch\u00fang ta c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c \u00fd ngh\u0129 \u0111\u00e3 len l\u1ecfi v\u00e0o t\u00e2m tr\u00ed v\u00f4 th\u1ee9c c\u1ee7a ch\u00fang ta. Kh\u00f4ng h\u1ec1 ng\u1ea1c nhi\u00ean, \u0111\u00e3 c\u00f3 c\u00e1c cu\u1ed9c n\u00e1o \u0111\u1ed9ng v\u00e0o n\u0103m 1957 khi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_disable_autopaging":false},"categories":[15],"tags":[],"class_list":["post-16077","post","type-post","status-publish","format-standard","hentry","category-hoi-dap-khoa-hoc"],"_links":{"self":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts\/16077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/comments?post=16077"}],"version-history":[{"count":1,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts\/16077\/revisions"}],"predecessor-version":[{"id":16078,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts\/16077\/revisions\/16078"}],"wp:attachment":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/media?parent=16077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/categories?post=16077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/tags?post=16077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}