{"id":3653,"date":"2021-10-29T20:42:00","date_gmt":"2021-10-29T13:42:00","guid":{"rendered":"https:\/\/www.vietlearn.org\/post\/?p=3653"},"modified":"2021-10-29T20:42:03","modified_gmt":"2021-10-29T13:42:03","slug":"insight-la-gi-tong-quan-ve-insight-trong-tat-ca-cac-linh-vuc","status":"publish","type":"post","link":"https:\/\/www.vietlearn.org\/kien-thuc\/insight-la-gi-tong-quan-ve-insight-trong-tat-ca-cac-linh-vuc\/","title":{"rendered":"Insight l\u00e0 g\u00ec, t\u1ed5ng quan v\u1ec1 insight trong t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c"},"content":{"rendered":"\n

Ghi ch\u00fa: T\u00e0i li\u1ec7u tr\u00edch d\u1eabn<\/p>\n\n\n\n

Insight l\u00e0 g\u00ec? L\u00e0 nh\u1eefng di\u1ec5n gi\u1ea3i v\u1ec1 xu h\u01b0\u1edbng, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin, d\u1eef li\u1ec7u m\u00e0 h\u1ecd thu th\u1eadp \u0111\u01b0\u1ee3c. M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a ho\u1ea1t \u0111\u1ed9ng n\u00e0y \u0111\u00f3 ch\u00ednh l\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 ho\u1ea1t \u0111\u1ed9ng t\u0103ng tr\u01b0\u1edfng doanh thu c\u1ee7a doanh nghi\u1ec7p. B\u00ean c\u1ea1nh \u0111\u00f3 ch\u00fang c\u00f2n \u0111em t\u1edbi cho kh\u00e1ch h\u00e0ng nhi\u1ec1u l\u1ee3i \u00edch kh\u00e1c.<\/p>\n\n\n\n

Insights l\u00e0 g\u00ec? Customer insights l\u00e0 g\u00ec?<\/p>\n\n\n\n

Insight c\u00f2n \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi l\u00e0 insight customer ho\u1eb7c customer insight. \u0110\u00e2y l\u00e0 c\u00e1c \u201cs\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u\u201d c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p th\u1ea5u hi\u1ec3u m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc v\u1ec1 mong mu\u1ed1n v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd. Khi ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p li\u1ec7t k\u00ea \u0111\u01b0\u1ee3c c\u00e1c insight, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh l\u01b0\u1ee3ng marketing<\/a> sao cho ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

Trong cu\u1ed9c s\u1ed1ng hi\u1ec7n nay, insight c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb d\u1eef li\u1ec7u (data), \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn d\u1ecbch, h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. M\u1ed9t insight th\u00e0nh c\u00f4ng s\u1ebd l\u00e0m t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p.<\/p>\n\n\n\n

Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec?<\/p>\n\n\n\n

Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 t\u00ean g\u1ecdi trong ti\u1ebfng anh l\u00e0 Target customer ho\u1eb7c Target market. \u0110\u00e2y l\u00e0 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 di\u1ec5n t\u1ea3, t\u1eadp h\u1ee3p c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 c\u00f9ng thu\u1ed9c t\u00ednh m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd t\u1eadp trung ngu\u1ed3n l\u1ef1c \u0111\u1ec3 ph\u1ee5c v\u1ee5. N\u00f3i c\u00e1ch kh\u00e1c th\u00ec \u0111\u00e2y l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang h\u01b0\u1edbng t\u1edbi. Nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y ph\u1ea3i c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ea1n v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng chi tr\u1ea3 cho d\u1ecbch v\u1ee5 \u2013 s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n\n\n\n

C\u00e1c \u0111\u1eb7c tr\u01b0ng c\u1ee7a customer insight l\u00e0 g\u00ec?<\/p>\n\n\n\n

Customer insight c\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u1eb7c tr\u01b0ng n\u1ed5i b\u1eadt, trong \u0111\u00f3 c\u01a1 b\u1ea3n nh\u1ea5t l\u00e0:<\/p>\n\n\n\n

L\u00e0 s\u1ef1 ng\u1ea7m hi\u1ec3u<\/p>\n\n\n\n

Insight kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 th\u1eadt hi\u1ec3n nhi\u00ean m\u00e0 n\u00f3 l\u00e0 s\u1ef1 ng\u1ea7m hi\u1ec3u \u2013 nh\u1eefng s\u1ef1 th\u1eadt \u1ea9n d\u01b0\u1edbi l\u1edbp v\u1ecf b\u1ecdc. Quan s\u00e1t l\u00e0 ph\u1ea7n t\u1ea5t y\u1ebfu trong vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c insight kh\u00e1ch h\u00e0nh nh\u01b0ng c\u0169ng c\u1ea7n t\u1edbi s\u1ef1 ph\u00e2n t\u00edch, theo d\u00f5i \u0111\u1ec3 ph\u00e1t hi\u1ec7n ra c\u00e1c l\u00fd do, \u0111\u1ed9ng l\u1ef1c ph\u00eda sau s\u1ef1 th\u1eadt c\u1ee7a c\u00e1c h\u00e0nh vi, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n\n\n\n

\u0110\u1ec3 t\u00ecm ra c\u00e2u tr\u1ea3 l\u1eddi th\u00ec c\u00e1c marketer c\u1ea7n ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi \u201cV\u00ec sao?\u201d \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c con \u0111\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb d\u1eef li\u1ec7u<\/p>\n\n\n\n

Kho d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u00e0 v\u00f4 c\u00f9ng l\u1edbn nh\u01b0ng kh\u00f4ng ph\u1ea3i c\u00e1c d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 r\u00fat ra \u0111\u01b0\u1ee3c insight ph\u00f9 h\u1ee3p. V\u1eady n\u00ean b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 c\u00e1c k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3, tri\u1ec3n khai b\u00e0i b\u1ea3n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t insight \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd t\u1edbi c\u00e1c m\u1ee5c ti\u00eau ch\u00fang. \u0110i\u1ec1u n\u00e0y s\u1ebd th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c n\u1ebfu nh\u01b0 b\u1ea1n khai th\u00e1c \u0111\u01b0\u1ee3c c\u00e1c insight ti\u1ec1m n\u0103ng t\u1eeb kho d\u1eef li\u1ec7u v\u00f4 v\u1ecb.<\/p>\n\n\n\n

\u0110\u01b0a ra c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 t\u1eeb insight<\/p>\n\n\n\n

Insight marketing<\/a> \u00edt nhi\u1ec1u t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng b\u1edfi ngay c\u1ea3 ch\u00ednh kh\u00e1ch h\u00e0ng c\u0169ng kh\u00f3 c\u00f3 th\u1ec3 nh\u00ecn nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 th\u00f4i th\u00fac b\u1ea3n th\u00e2n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Khi doanh nghi\u1ec7p t\u00ecm \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ed9ng l\u1ef1c th\u00ec l\u00fd do ch\u1ee7 ch\u1ed1t \u0111\u00f3 l\u00e0 k\u00edch ho\u1ea1t th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing<\/a>, h\u01b0\u1edbng t\u1edbi c\u00e1c m\u1ee5c ti\u00eau gi\u1ed1ng nh\u01b0 vi\u1ec7c b\u1ea1n v\u1eeba \u1ea5n v\u00e0o n\u00fat k\u00edch ho\u1ea1t trong h\u1ec7 th\u1ed1ng h\u00e0nh vi kh\u00e1ch h\u00e0ng t\u1eeb xa.<\/p>\n\n\n\n

Thay \u0111\u1ed5i h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n

Consumer insight gi\u00fap thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng, l\u00e0m thay \u0111\u1ed5i c\u00e1c \u0111i\u1ec1u ki\u1ec7n c\u1ea7n thi\u1ebft \u0111\u1ec3 h\u01b0\u1edbng h\u00e0nh vi \u0111\u00f3 theo m\u1ed9t h\u01b0\u1edbng kh\u00e1c.<\/p>\n\n\n\n

\u01afu \u2013 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a consumer insight l\u00e0 g\u00ec?<\/p>\n\n\n\n

V\u1ec1 \u01b0u \u0111i\u1ec3m<\/p>\n\n\n\n

T\u0103ng v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng. B\u00ean c\u1ea1nh \u0111\u00f3 c\u00f2n gi\u00fap doanh nghi\u1ec7p n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c c\u00e1c xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai; \u0111\u1ec1 ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

Kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 tr\u1ecdng t\u00e2m nh\u1ea5t, n\u00ean t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u \u0111\u1eb7t l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean tr\u00ean h\u1ebft. \u0110i\u1ec1u n\u00e0y gi\u00fap cho c\u00f4ng ty gia t\u0103ng doanh thu \u0111\u00e1ng k\u1ec3. Kh\u00f4ng nh\u1eefng th\u1ebf, vi\u1ec7c nghi\u00ean c\u1ee9u insight kh\u00e1ch h\u00e0ng c\u0169ng t\u1ea1o ra c\u01a1 h\u1ed9i m\u1edbi, \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n nhanh ch\u00f3ng.<\/p>\n\n\n\n

Th\u1ebf gi\u1edbi thay \u0111\u1ed5i kh\u00f4ng ng\u1eebng, n\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng thay \u0111\u1ed5i th\u00ec kh\u00f3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n n\u00ean l\u01b0\u1ee3ng. T\u1eeb c\u00e1c ph\u00e2n t\u00edch insight kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p c\u0169ng s\u1ebd nh\u1eadn th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 thay \u0111\u1ed5i; t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p h\u01a1n trong t\u01b0\u01a1ng lai \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

V\u1ec1 nh\u01b0\u1ee3c \u0111i\u1ec3m<\/p>\n\n\n\n

Vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n, khi\u1ebfn cho c\u00e1c doanh nghi\u1ec7p ph\u1ea3i ti\u00eau t\u1ed1n r\u1ea5t nhi\u1ec1u th\u1eddi gian, nh\u00e2n l\u1ef1c v\u00e0 ti\u1ec1n b\u1ea1c.<\/p>\n\n\n\n

Vi\u1ec7c lo\u1ea1i b\u1ecf s\u1ea3n ph\u1ea9m c\u0169, t\u1eadp trung qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi s\u1ebd r\u1ea5t t\u1ed1n k\u00e9m, m\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 s\u1ea3n ph\u1ea9m m\u1edbi \u0111i v\u00e0o th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

Kh\u00f4ng th\u1ec3 \u00e1p d\u1ee5ng cho nhi\u1ec1u ki\u1ec3u kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/p>\n\n\n\n

C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng Customer insight<\/p>\n\n\n\n

B\u01b0\u1edbc 1: Thu th\u1eadp database kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n

C\u00e1c d\u1eef li\u1ec7u data c\u00f3 t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau nh\u01b0 \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i, m\u1ea1ng x\u00e3 h\u1ed9i, SMS, email hay kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn,\u2026.B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f2n c\u00f3 c\u00e1c d\u1eef li\u1ec7u xu\u1ea5t ph\u00e1t t\u1eeb b\u00ean trong c\u1ee7a doanh nghi\u1ec7p nh\u01b0 h\u1ec7 th\u1ed1ng CRM, c\u00e1c social media c\u1ee7a doanh nghi\u1ec7p, POS \u2013 th\u00f4ng tin t\u1eeb c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng,\u2026.<\/p>\n\n\n\n

B\u01b0\u1edbc 2: Ph\u00e2n t\u00edch insight kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n

Khi \u0111\u00e3 c\u00f3 ngu\u1ed3n data kh\u00e1ch h\u00e0ng, b\u1ed9 ph\u1eadn chuy\u00ean tr\u00e1ch c\u1ee7a doanh nghi\u1ec7p s\u1ebd ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch d\u1ef1a tr\u00ean c\u00e1c m\u1ed1i li\u00ean h\u1ec7, li\u00ean k\u1ebft v\u1edbi c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng sau khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 s\u1ebd mang t\u1edbi ngu\u1ed3n thu gi\u00e1n ti\u1ebfp cho doanh nghi\u1ec7p. Kh\u00f4ng ph\u1ea3i m\u1ecdi insight kh\u00e1ch h\u00e0ng \u0111\u1ec1u t\u1ea1o ra l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p m\u00e0 c\u00f2n gi\u00fap c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

B\u01b0\u1edbc 3: H\u00e0nh \u0111\u1ed9ng d\u1ef1a v\u00e0o insight kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n

Ti\u1ebfp theo b\u1ea1n c\u1ea7n ph\u1ea3i ti\u1ebfp t\u1ee5c ph\u00e2n t\u00edch, di\u1ec5n gi\u1ea3i c\u00e1c chi ti\u1ebft v\u00e0 \u0111\u1ed1i chi\u1ebfu v\u1edbi c\u00e1c \u0111\u1eb7c t\u00ednh c\u1ee7a insight. C\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb insight s\u1ebd kh\u00e1c bi\u1ec7t v\u1edbi m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n mong mu\u1ed1n nh\u01b0 \u0111\u1eb7c t\u00ednh c\u1ee7a t\u1eebng ng\u00e0nh ngh\u1ec1, nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng,\u2026.<\/p>\n\n\n\n

C\u00e1ch t\u00ecm insight kh\u00e1ch h\u00e0ng ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/p>\n\n\n\n

B\u01b0\u1edbc 1: V\u1ebd ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/p>\n\n\n\n

\u0110\u1ec3 c\u00f3 c\u00e1i nh\u00ecn bao qu\u00e1t nh\u1ea5t, b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c th\u00f4ng tin \u0111\u00f3 s\u1ebd g\u1ed3m gi\u1edbi t\u00ednh, tu\u1ed5i t\u00e1c, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n,\u2026.cho t\u1edbi th\u00f3i quen mua h\u00e0ng, s\u1edf th\u00edch.<\/p>\n\n\n\n

B\u01b0\u1edbc 2: Nghi\u00ean c\u1ee9u nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n

M\u1ecdi th\u1ee9 \u0111\u1ec1u b\u1eaft \u0111\u1ea7u t\u1eeb nhu c\u1ea7u, nhu c\u1ea7u th\u01b0\u1eddng ph\u00e1t sinh t\u1eeb c\u00e1c \u0111\u1ed9ng l\u1ef1c s\u00e2u b\u00ean trong nh\u01b0 di\u1ec5n bi\u1ebfn t\u00e2m l\u00fd \u0111\u01b0\u1ee3c \u0111i\u1ec1u khi\u1ec3n b\u1edfi l\u00fd tr\u00ed ho\u1eb7c c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, vi\u1ec7c l\u00ean danh s\u00e1ch c\u00e1c nh\u00f3m nhu c\u1ea7u s\u1ebd gi\u00fap cho ho\u1ea1t \u0111\u1ed9ng marketing<\/a> c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ra c\u00e1c insight kh\u00e1ch h\u00e0ng ch\u00ednh x\u00e1c \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao.<\/p>\n\n\n\n

B\u01b0\u1edbc 3: Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/p>\n\n\n\n

\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t ngu\u1ed3n th\u00f4ng tin qu\u00fd gi\u00e1 m\u00e0 b\u1ea1n n\u00ean t\u1eadn d\u1ee5ng. H\u00e3y ki\u1ec3m tra m\u1ed9t c\u00e1ch k\u1ef9 c\u00e0ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 ph\u00e2n t\u00edch xem h\u1ecd \u0111ang h\u01b0\u1edbng t\u1edbi nh\u00f3m m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng n\u00e0o. C\u00e1c doanh nghi\u1ec7p kh\u00f4ng n\u00ean b\u1ecf qua ngu\u1ed3n data n\u00e0y.<\/p>\n\n\n\n

B\u01b0\u1edbc 4: Kh\u1ea3o s\u00e1t th\u1ef1c t\u1ebf<\/p>\n\n\n\n

In sight l\u00e0 nh\u1eefng g\u00ec \u1ea9n gi\u1ea5u b\u00ean trong nhi\u1ec1u l\u1edbp v\u1ecf b\u1ecdc, th\u1eadm ch\u00ed h\u1ecd kh\u00f4ng \u00fd th\u1ee9c \u0111\u01b0\u1ee3c mong mu\u1ed1n th\u1ef1c s\u1ef1 c\u1ee7a m\u00ecnh l\u00e0 g\u00ec. Do \u0111\u00f3, c\u00e1c chi\u1ebfn d\u1ecbch marketing<\/a> s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap vi\u1ec7c thu th\u1eadp th\u00f4ng tin, ph\u1ee5c v\u1ee5 cho vi\u1ec7c x\u00e1c \u0111\u1ecbnh insight.<\/p>\n\n\n\n

Vi\u1ec7c ti\u1ebfp x\u00fac, n\u00f3i chuy\u1ec7n ph\u1ea7n n\u00e0o s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd, suy ngh\u0129 th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng,\u2026qua vi\u1ec7c \u0111\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi, quan s\u00e1t th\u00e1i \u0111\u1ed9 c\u1eed ch\u1ec9 c\u1ee7a h\u1ecd; t\u1ed5ng k\u1ebft c\u00e1c th\u00f4ng tin gi\u00e1 tr\u1ecb cho b\u1ea3n th\u00e2n.<\/p>\n\n\n\n

B\u01b0\u1edbc 5: T\u1ed5ng h\u1ee3p s\u1ed1 li\u1ec7u v\u00e0 th\u00f4ng tin<\/p>\n\n\n\n

Ti\u1ebfp theo, b\u1ea1n n\u00ean t\u1ed5ng h\u1ee3p c\u00e1c th\u00f4ng tin, s\u1ed1 li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 h\u00e0nh vi t\u01b0\u01a1ng t\u1ef1 nhau \u0111\u1ec3 c\u00f3 c\u00e1c c\u00e1ch nghi\u00ean c\u1ee9u, chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p. B\u1ed9 ph\u1eadn marketing<\/a> s\u1ebd c\u00f3 c\u00e1ch \u0111\u1ec3 l\u01b0u l\u1ea1i c\u00e1c th\u00f4ng tin tr\u00ean h\u1ec7 th\u1ed1ng, \u0111\u1ea3m b\u1ea3o c\u00e1c th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t.<\/p>\n\n\n\n

B\u01b0\u1edbc 6: Ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u<\/p>\n\n\n\n

Khi \u0111\u00e3 t\u1ed5ng h\u1ee3p s\u1ed1 li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n nghi\u00ean c\u1ee9u, b\u1ed9 ph\u1eadn marketing<\/a> s\u1ebd c\u00f3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u theo t\u1eebng nh\u00f3m. Qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u c\u00e0ng chi ti\u1ebft th\u00ec k\u1ebft qu\u1ea3 \u0111\u01b0a ra c\u00e0ng ch\u00ednh x\u00e1c.<\/p>\n\n\n\n

B\u01b0\u1edbc 7: X\u00e1c \u0111\u1ecbnh insight kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n

T\u1eeb c\u00e1c s\u1ed1 li\u1ec7u ph\u00e2n t\u00edch tr\u00ean, s\u1ebd gi\u00fap cho c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c insight c\u1ee7a kh\u00e1ch h\u00e0ng. L\u01b0u \u00fd nh\u1ecf cho b\u1ea1n l\u00e0 khi s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng insight v\u00e0o b\u1ea5t k\u1ef3 m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u00e0o th\u00ec c\u1ea7n ki\u1ec3m tra k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n xem c\u00f3 ch\u00ednh x\u00e1c hay kh\u00f4ng, \u0111\u1ec3 h\u1ea1n ch\u1ebf t\u1ed1i \u0111a c\u00e1c r\u1ee7i ro trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n

S\u1ef1 kh\u00e1c nhau c\u1ee7a insight v\u00e0 market research<\/p>\n\n\n\n

C\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng nh\u1ea7m l\u1eabn gi\u1eefa 2 thu\u1eadt ng\u1eef insight v\u00e0 market research. Market research l\u00e0 vi\u1ec7c thu th\u1eadp c\u00e1c th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng. Ch\u00fang s\u1ebd cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 c\u00e1c th\u00f4ng tin v\u1ec1 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, quy m\u00f4 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng \u0111\u00f3.<\/p>\n\n\n\n

C\u00f2n insight th\u00ec s\u1ebd bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0ng mang t\u00ednh ch\u1ea5t l\u00e0 g\u1eedi \u00fd \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p. N\u00f3i c\u00e1ch kh\u00e1c th\u00ec insight v\u1eeba cung c\u1ea5p c\u00e1c s\u1ed1 li\u1ec7u c\u1ea7n thi\u1ebft, v\u1eeba gi\u1ea3i th\u00edch doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u1eeb data m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n

=> T\u1ef1u chung, insight gi\u1ea3i th\u00edch l\u00fd do v\u00ec sao kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh vi tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f2n market research s\u1ebd gi\u1ea3i th\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p l\u00e0 ai. Hai y\u1ebfu t\u1ed1 n\u00e0y s\u1ebd gi\u00fap n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng h\u00e0i l\u00f2ng, s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a doanh nghi\u1ec7p c\u0169ng nh\u01b0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/p>\n\n\n\n

5 C\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u insight kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/p>\n\n\n\n

C\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u insight kh\u00e1ch h\u00e0ng tr\u00ean digital nh\u01b0ng \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n c\u1ea3 \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n

Google Analytics<\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t. T\u1eeb k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u1ee7a Google, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n, h\u1ecd \u0111\u1ebfn t\u1eeb \u0111\u00e2u, th\u1eddi gian l\u01b0u l\u1ea1i tr\u00ean trang c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o, h\u1ecd th\u1ef1c hi\u1ec7n nh\u1eefng thao t\u00e1c n\u00e0o v\u00e0 h\u1ecd r\u1eddi b\u1ecf trang l\u00fac n\u00e0o, \u1edf \u0111\u00e2u\u2026<\/p>\n\n\n\n

C\u00e1c th\u00f4ng t\u1ed1 n\u00e0y s\u1ebd gi\u00fap c\u00e1c nh\u00e0 l\u00e0m marketing c\u00f3 th\u1ec3 t\u1ef1 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u0169ng nh\u01b0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean website.<\/p>\n\n\n\n

Google Trends<\/p>\n\n\n\n

Google Trends c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c ch\u1ee7 \u0111\u1ec1 \u0111ang \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m nhi\u1ec1u nh\u1ea5t hi\u1ec7n nay. T\u1eeb \u0111\u00f3 s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng cho k\u1ebf ho\u1ea1ch t\u00ecm insight kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n

Youtube Analytics<\/p>\n\n\n\n

V\u1edbi c\u00e1c doanh nghi\u1ec7p th\u00ec c\u00f4ng c\u1ee5 n\u00e0y kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1. Ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 c\u1ea7n click chu\u1ed9t v\u00e0o \u201cTab demographics\u201d, l\u00e0 s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c th\u00f4ng tin v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem video, tu\u1ed5i t\u00e1c v\u00e0 v\u1ecb tr\u00ed c\u1ee7a h\u1ecd \u1edf \u0111\u00e2u. T\u1eeb \u0111\u00f3 gi\u00fap b\u1ea1n c\u1ea3i ti\u1ebfn n\u1ed9i dung video \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi insight c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Social Mention<\/p>\n\n\n\n

L\u00e0 c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi m\u00e0 c\u00e1c nh\u00e0 truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng n\u00ean b\u1ecf qua. B\u1edfi h\u1ec7 th\u1ed1ng th\u00f4ng tin c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u00f4 c\u00f9ng l\u1edbn v\u00e0 ch\u00fang \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p theo d\u00f5i tr\u00ean n\u1ec1n t\u1ea3ng hi\u1ec7n \u0111\u1ea1i n\u00e0y. Nh\u1edd n\u00f3, gi\u00fap cho c\u00e1c nh\u00e0 l\u00e0m marketing bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 d\u1eef li\u1ec7u v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

Th\u00f4ng tin tr\u00ean Facebook<\/p>\n\n\n\n

Facebook l\u00e0 n\u01a1i ch\u1ee9a ngu\u1ed3n tin kh\u1ed5ng l\u1ed3 cho c\u00e1c nh\u00e0 l\u00e0m marketing trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm insight kh\u00e1ch h\u00e0ng. C\u00f4ng c\u1ee5 n\u00e0y s\u1ebd b\u00e1o c\u00e1o cho b\u1ea1n ch\u00ednh x\u00e1c v\u1ec1 s\u1ed1 l\u1ea7n th\u00edch, h\u00e0nh tr\u00ecnh mua h\u00e0ng tr\u00ean facebook c\u1ee7a b\u1ea1n c\u0169ng nh\u01b0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i ra sao, t\u00ecm ki\u1ebfm th\u00f4ng tin nh\u01b0 th\u1ebf n\u00e0o\u2026T\u1eeb \u0111\u00f3, d\u1ef1a \u0111o\u00e1n ch\u00ednh x\u00e1c v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

M\u1ed9t s\u1ed1 insight s\u00e1ng t\u1ea1o \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n

N\u1ebfu b\u1ea1n \u0111ang \u201cb\u00ed\u201d \u00fd t\u01b0\u1edfng m\u00e0 kh\u00f4ng bi\u1ebft c\u00e1ch l\u00e0m sao \u0111\u1ec3 c\u00f3 m\u1ed9t insight s\u00e1ng t\u1ea1o th\u00ec h\u00e3y theo d\u00f5i m\u1ed9t s\u1ed1 insight c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng sau \u0111\u00e2y:<\/p>\n\n\n\n

Samsung \u2013 Look at me campaign<\/p>\n\n\n\n

\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch \u201cSamsung \u2013 Look at me campaign\u201d \u0111\u00f3 ch\u00ednh l\u00e0 c\u00e1c b\u1eadc ph\u1ee5 huynh c\u00f3 con nh\u1ecf m\u1eafc ch\u1ee9ng t\u1ef1 k\u1ef7. \u0110\u00e2y l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng quen thu\u1ed9c v\u1edbi c\u00f4ng ngh\u1ec7 cao v\u00e0 lu\u00f4n mu\u1ed1n t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 th\u1ebf gi\u1edbi tr\u1edf n\u00ean t\u1ed1t \u0111\u1eb9p h\u01a1n.<\/p>\n\n\n\n

T\u1eeb c\u00e1c d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c, Samsung bi\u1ebft nh\u1eefng tr\u1ebb em m\u1eafc t\u00ednh t\u1ef1 k\u1ef7 c\u1ef1c k\u00ec r\u1ea5t th\u00edch t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c thi\u1ebft b\u1ecb k\u1ef9 thu\u1eadt s\u1ed1. V\u00e0 Samsung b\u1eaft \u0111\u1ea7u \u201ccu\u1ed9c ch\u01a1i\u201d c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Samsung \u0111\u00e3 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua camera tr\u00ean th\u1ebf gi\u1edbi, gi\u00fap c\u00e1c em t\u1ef1 k\u1ef7 c\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng x\u00e3 h\u1ed9i. \u0110\u1ed3ng th\u1eddi, Samsung c\u0169ng h\u1ee3p t\u00e1c v\u1edbi c\u00e1c b\u00e1c s\u0129, c\u00e1c chuy\u00ean gia ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra 7 nhi\u1ec7m v\u1ee5, 7 b\u00e0i t\u1eadp gi\u00fap c\u00e1c em r\u00e8n luy\u1ec7n giao ti\u1ebfp b\u1eb1ng m\u1eaft t\u1ed1t h\u01a1n, c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng giao ti\u1ebfp. K\u1ebft qu\u1ea3 c\u1ee7a cu\u1ed9c th\u1eed nghi\u1ec7m n\u00e0y l\u00e0 c\u00f3 \u0111\u1ebfn 60% tr\u1ebb em \u0111\u00e3 giao ti\u1ebfp b\u1eb1ng m\u1eaft t\u1ed1t h\u01a1n v\u00e0 40% \u0111\u00e3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i c\u1ea3m x\u00fac c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Coca Cola \u2013 Share a Coke<\/p>\n\n\n\n

Sau khi thu th\u1eadp data c\u1ee7a kh\u00e1ch h\u00e0ng, Coca Cola nh\u1eadn ra r\u1eb1ng gi\u1edbi tr\u1ebb l\u00e0 ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Khi giao ti\u1ebfp, c\u00e1c gi\u1edbi tr\u1ebb th\u01b0\u1eddng g\u1ecdi nhau b\u1eb1ng t\u00ean, v\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u cu\u1ed9c n\u00f3i chuy\u1ec7n \u0111\u00f3 ch\u00ednh l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng t\u00ean c\u1ee7a nhau.<\/p>\n\n\n\n

Do \u0111\u00f3, c\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd ch\u00ednh l\u00e0 cho h\u1ecd th\u1ea5y c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a ri\u00eang m\u00ecnh, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u00ean, h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 tr\u00ean qu\u1ea3ng c\u00e1o tr\u00ean chi\u1ebfc v\u1ecf lon Coca.<\/p>\n\n\n\n

Tiger \u2013 Uncage<\/p>\n\n\n\n

V\u1edbi mong mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho Tiger l\u00e0 \u201cBi\u1ec3u t\u01b0\u1ee3ng bia c\u1ee7a ng\u01b0\u1eddi Ch\u00e2u \u00c1\u201d, Heineken Asia\u2013Pacific (Heineken APAC) \u0111\u00e3 tung ra chi\u1ebfn l\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho Tiger Beer mang t\u00ean \u201cUncage\u201d. Khi \u0111\u00e3 hi\u1ec3u r\u00f5 v\u1ec1 gi\u1edbi tr\u1ebb, Tiger quy\u1ebft \u0111\u1ecbnh nh\u1eadp cu\u1ed9c ch\u01a1i.<\/p>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y hi\u1ec3u r\u1eb1ng, th\u1ebf h\u1ec7 tr\u1ebb Ch\u00e2u \u00c1 \u0111ang tr\u1edf n\u00ean s\u00e1ng t\u1ea1o h\u01a1n. Tuy nhi\u00ean, v\u1eabn c\u00f3 nh\u1eefng r\u00e0o c\u1ea3n l\u1edbn khi\u1ebfn h\u1ecd kh\u00f4ng th\u1ec3 b\u00f9ng n\u1ed5 h\u1ebft m\u00ecnh v\u1edbi c\u00e1i t\u00f4i tuy\u1ec7t v\u1eddi nh\u1ea5t.<\/p>\n\n\n\n

Tiger \u0111\u00e3 \u0111\u01b0a ra c\u00e2u chuy\u1ec7n v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a nh\u1eefng ng\u01b0\u1eddi tr\u1ebb d\u00e1m ngh\u0129 d\u00e1m l\u00e0m, d\u00e1m thay \u0111\u1ed5i b\u1ea3n th\u00e2n \u0111\u1ec3 b\u1ee9t ph\u00e1 v\u01b0\u1ee3t qua c\u00e1c kh\u00f3 kh\u0103n, th\u1eed th\u00e1ch trong cu\u1ed9c s\u1ed1ng. T\u1eeb \u0111\u00f3, Tiger \u0111\u00e3 l\u00e0m n\u1ed5i b\u1eadt h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd, \u0111\u1ea7y b\u1ea3n l\u0129nh v\u00e0 d\u00e1m \u0111\u01b0\u01a1ng \u0111\u1ea7u.<\/p>\n\n\n\n

V\u1edbi c\u00e1c th\u00f4ng tin chia s\u1ebb tr\u00ean \u0111\u00e2y, hy v\u1ecdng s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u00eam nhi\u1ec1u ki\u1ebfn th\u1ee9c v\u1ec1 kh\u00e1i ni\u1ec7m insight l\u00e0 g\u00ec c\u0169ng nh\u01b0 c\u00e1c t\u00ecm ki\u1ebfm insight kh\u00e1ch h\u00e0ng \u0111\u01a1n gi\u1ea3n, hi\u1ec7u qu\u1ea3. \u0110\u1ec3 c\u00f3 nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch kh\u00e1c, qu\u00fd kh\u00e1ch h\u00e0ng h\u00e3y truy c\u1eadp Vietlearn.org \u0111\u1ec3 t\u00ecm hi\u1ec3u.<\/p>\n\n\n\n

<\/p>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"

Ghi ch\u00fa: T\u00e0i li\u1ec7u tr\u00edch d\u1eabn Insight l\u00e0 g\u00ec? L\u00e0 nh\u1eefng di\u1ec5n gi\u1ea3i v\u1ec1 xu h\u01b0\u1edbng, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin, d\u1eef li\u1ec7u m\u00e0 h\u1ecd thu th\u1eadp \u0111\u01b0\u1ee3c. M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a ho\u1ea1t \u0111\u1ed9ng n\u00e0y \u0111\u00f3 ch\u00ednh l\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_disable_autopaging":false},"categories":[1],"tags":[],"class_list":["post-3653","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts\/3653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/comments?post=3653"}],"version-history":[{"count":0,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts\/3653\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/media?parent=3653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/categories?post=3653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/tags?post=3653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}