{"id":3683,"date":"2021-10-30T16:55:40","date_gmt":"2021-10-30T09:55:40","guid":{"rendered":"https:\/\/www.vietlearn.org\/post\/?p=3683"},"modified":"2021-10-30T16:55:41","modified_gmt":"2021-10-30T09:55:41","slug":"promotions-la-gi-yeu-to-quyet-dinh-su-thanh-cong-1-chien-luoc-promotion","status":"publish","type":"post","link":"https:\/\/www.vietlearn.org\/kien-thuc\/promotions-la-gi-yeu-to-quyet-dinh-su-thanh-cong-1-chien-luoc-promotion\/","title":{"rendered":"Promotions l\u00e0 g\u00ec? Y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng 1 chi\u1ebfn l\u01b0\u1ee3c promotion"},"content":{"rendered":"\n

Ghi ch\u00fa: T\u00e0i li\u1ec7u tr\u00edch d\u1eabn<\/p>\n\n\n\n

Promotions l\u00e0 g\u00ec? L\u00e0 chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng th\u1ec3 thi\u1ebfu trong trong chi\u1ebfn l\u01b0\u1ee3c marketing<\/a> mix, th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 \u0111\u1ecbnh v\u1ecb truy\u1ec1n th\u00f4ng \u0111\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch tuy\u1ec7t v\u1eddi. \u0110\u1ec3 c\u00f3 th\u00eam nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 thu\u1eadt ng\u1eef ng\u00e0y qu\u00fd b\u1ea1n \u0111\u1ecdc \u0111\u1eebng b\u1ecf l\u1ee1 b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0o d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n

Promotions l\u00e0 g\u00ec? Promotion trong marketing<\/a> l\u00e0 g\u00ec?<\/p>\n\n\n\n

L\u00e0 m\u1ed9t danh t\u1eeb ti\u1ebfng anh, c\u00f3 ngh\u0129a l\u00e0 qu\u1ea3ng c\u00e1o, \u0111\u1ea9y m\u1ea1nh ti\u00eau th\u1ee5,\u2026.Promotion trong marketing<\/a> \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 qu\u1ea3ng b\u00e1 bao g\u1ed3m c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o, PR, hay m\u1ed9t m\u1ee9c gi\u1ea3m gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3 v\u1edbi m\u1ee5c \u0111\u00edch t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng v\u1edbi m\u1ee9c gi\u00e1 t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n

Promotion trong marketing<\/a> ch\u00ednh l\u00e0 ch\u1eef P cu\u1ed1i c\u00f9ng n\u1eb1m trong 4P c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing<\/a> mix. Tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch promotion, c\u00e1c ch\u1eef P c\u00f2n l\u1ea1i g\u1ed3m s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3 v\u00e0 ph\u00e2n ph\u1ed1i \u0111\u00e3 s\u1eb5n s\u00e0ng. Promotion th\u01b0\u1eddng s\u1eed d\u1ee5ng truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb t\u00edch h\u1ee3p \u0111\u1ec3 truy\u1ec1n t\u1ea3i c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1eeb doanh nghi\u1ec7p cho \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

Promotion \u0111\u01b0\u1ee3c c\u00e1c Marketer s\u1eed d\u1ee5ng v\u00e0o 2 m\u1ee5c \u0111\u00edch ch\u00ednh \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n

Above the line: L\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c \u0111\u00edch khu\u1ebfch tr\u01b0\u01a1ng, x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u1edbi m\u1ee5c \u0111\u00edch l\u00e2u d\u00e0i, b\u1ec1n v\u1eefng th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin nh\u01b0 TV, Radio,\u2026.Brand team s\u1ebd \u0111\u1ea3m nh\u1eadn c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y.<\/p>\n\n\n\n

Below the line: Th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng ph\u00e2n ph\u1ed1i, th\u1ee9c \u0111\u1ea9y c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n l\u1ebb, ti\u00eau d\u00f9ng \u0111\u1ec3 t\u1ea1o hi\u1ec7u qu\u1ea3 tr\u1ef1c ti\u1ebfp. V\u00ed d\u1ee5 nh\u01b0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, khuy\u1ebfn m\u1ea1i cho h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb v\u00e0 \u0111\u1ea1i l\u00fd,\u2026.<\/p>\n\n\n\n

Hi\u1ec7n nay, Promotion th\u01b0\u1eddng \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi c\u00e1c ch\u1eef P kh\u00e1c \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng marketing<\/a> \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t. C\u00e1c ch\u1eef P \u0111\u00f3 l\u00e0 Price (gi\u00e1 c\u1ea3) b\u00e1n h\u00e0ng v\u00e0 x\u00fac ti\u1ebfn ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i; Placement (ph\u00e2n ph\u1ed1i): h\u00e0ng h\u00f3a s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i tr\u00ean th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi \u0111\u1ebfn v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh promotions; v\u00e0 Product (s\u1ea3n ph\u1ea9m) cung c\u1ea5p s\u1ea3n ph\u1ea9m t\u1edbi c\u00e1c k\u00eanh kh\u00e1c nhau.<\/p>\n\n\n\n

Vai tr\u00f2 c\u1ee7a promotions l\u00e0 g\u00ec trong ho\u1ea1t \u0111\u1ed9ng markerting<\/p>\n\n\n\n

Promotion gi\u1eef m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch marketing<\/a>. S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00e1ch th\u1ee9c doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng. B\u1edfi v\u1eady, nhi\u1ec1u c\u00f4ng ty, doanh nghi\u1ec7p th\u01b0\u1eddng xuy\u00ean \u0111\u1ea9y m\u1ea1nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c promotion trong ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh. B\u00ean c\u1ea1nh \u0111\u00f3 ch\u00fang c\u00f2n th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 vai tr\u00f2 \u0111i\u1ec3n h\u00ecnh kh\u00e1c nh\u01b0:<\/p>\n\n\n\n

L\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch th\u1ef1c hi\u1ec7n ch\u1ee9c n\u0103ng truy\u1ec1n th\u00f4ng, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

K\u1ebft h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a promotion \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

\u0110\u01b0\u1ee3c v\u00ed l\u00e0 \u201cc\u00f4ng c\u1ee5 c\u1ea1nh tranh\u201d trong ho\u1ea1t \u0111\u1ed9ng kinh doanh, gi\u00fap l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m; x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m; n\u00e2ng cao uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u,\u2026.<\/p>\n\n\n\n

\u0110\u1ed1i t\u01b0\u1ee3ng n\u00e0o n\u00ean s\u1eed d\u1ee5ng x\u00fac ti\u1ebfn ti\u1ebfp th\u1ecb?<\/p>\n\n\n\n

T\u1eeb kh\u00e1i ni\u1ec7m promotion, \u00edt nhi\u1ec1u c\u0169ng gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi n\u00e0y. B\u1ea5t k\u1ef3 m\u1ed9t c\u00f4ng ty, doanh nghi\u1ec7p n\u00e0o \u0111\u1ec1u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb th\u01b0\u01a1ng m\u1ea1i v\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 c\u00e1c th\u1ee7 ph\u00e1p chi\u1ebfn l\u01b0\u1ee3c promotion. C\u00e1c \u0111\u01a1n v\u1ecb cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 ho\u1ea1t \u0111\u1ed9ng b\u00e1n l\u1ebb ngo\u00e0i m\u1eb7t ti\u1ec1n c\u1eeda h\u00e0ng s\u1ebd s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb khuy\u1ebfn m\u1ea1i \u0111\u1ec3 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kinh doanh. C\u00e1c c\u00f4ng ty, doanh nghi\u1ec7p kh\u00e1c c\u0169ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb khuy\u1ebfn m\u1ea1i n\u00e0y.<\/p>\n\n\n\n

H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 gi\u1ea3m gi\u00e1 m\u00e0 c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

V\u00ed d\u1ee5: \u0110\u1ec3 qu\u1ea3ng c\u00e1o cho qu\u00e1n \u0103n pizza, b\u1ed9 ph\u1eadn truy\u1ec1n th\u00f4ng \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c m\u1ed7i su\u1ea5t \u0103n bu\u1ed5i tr\u01b0a s\u1ebd c\u00f3 th\u00eam 1 lo\u1ea1i \u0111\u1ed3 u\u1ed1ng mi\u1ec5n ph\u00ed. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o y\u1ebfu t\u1ed1 \u201cl\u1ee3i \u00edch b\u1ed5 sung\u201d cho b\u1ea3n th\u00e2n \u0111\u00f3 ch\u00ednh l\u00e0 s\u1ebd c\u00f3 th\u00eam m\u1ed9t lo\u1ea1i \u0111\u1ed3 u\u1ed1ng kh\u00f4ng t\u00ednh ph\u00ed. Nh\u1edd v\u1eady thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng t\u1edbi qu\u00e1n.<\/p>\n\n\n\n

3 Y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng 1 chi\u1ebfn l\u01b0\u1ee3c promotion<\/p>\n\n\n\n

Trong chi\u1ebfn l\u01b0\u1ee3c marketing mix, promotion gi\u1eef vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng, ch\u1ecbu tr\u00e1ch nhi\u1ec7m ho\u00e0n to\u00e0n \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh v\u1ecb truy\u1ec1n th\u00f4ng. \u0110\u1ec3 qu\u00e1 tr\u00ecnh n\u00e0y di\u1ec5n ra thu\u1eadn l\u1ee3i, \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao th\u00ec kh\u00f4ng th\u1ec3 thi\u1ebfu c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n\n\n\n

B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n (Personal Selling)<\/p>\n\n\n\n

L\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd thay m\u1eb7t cho doanh nghi\u1ec7p. H\u1ecd s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o, h\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn, k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng. Nh\u01b0ng vi\u1ec7c s\u1eed d\u1ee5ng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd v\u00f4 c\u00f9ng t\u1ed1n k\u00e9m n\u00ean ch\u00fang ch\u1ec9 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi c\u00f3 l\u1ee3i \u00edch .<\/p>\n\n\n\n

Khuy\u1ebfn m\u1ea1i (Sales Promotion)<\/p>\n\n\n\n

Sale promotion l\u00e0 g\u00ec? L\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng k\u00edch th\u00edch kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m trong m\u1ed9t giai \u0111o\u1ea1n nh\u1ea5t \u0111\u1ecbnh b\u1eb1ng c\u00e1ch t\u0103ng l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng. Khuy\u1ebfn m\u1ea1i th\u01b0\u1eddng nh\u1eb1m v\u00e0o c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng trong c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng trung gian nh\u01b0 \u0111\u1ea1i l\u00fd, b\u00e1n l\u1ebb, nh\u00e0 bu\u00f4n b\u00e1n.<\/p>\n\n\n\n

Trong ho\u1ea1t \u0111\u1ed9ng kinh doanh m\u1ed7i doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u1ea1o ra c\u00e1c \u201cc\u00fa h\u00edch\u201d \u0111\u1ec3 k\u00edch th\u00edch nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng. T\u00e1c d\u1ee5ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn m\u1ea1i ch\u1ec9 c\u00f3 th\u1ec3 duy tr\u00ec trong th\u1eddi gian ng\u1eafn. N\u1ebfu nh\u01b0 l\u1ea1m d\u1ee5ng qu\u00e1 nhi\u1ec1u s\u1ebd ph\u1ea3n t\u00e1c d\u1ee5ng.<\/p>\n\n\n\n

PR- Quan h\u1ec7 c\u00f4ng ch\u00fang<\/p>\n\n\n\n

L\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch s\u1eb5n \u0111\u1ec3 thi\u1ebft l\u1eadp v\u00e0 duy tr\u00ec uy t\u00edn, s\u1ef1 hi\u1ec3u bi\u1ebft l\u1eabn nhau gi\u1eefa t\u1ed5 ch\u1ee9c v\u00e0 c\u00f4ng ch\u00fang. PR t\u01b0\u01a1ng \u0111\u1ed1i r\u1ebb nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 mi\u1ec5n ph\u00ed. \u0110\u1ec3 th\u00e0nh c\u00f4ng th\u00ec c\u00e1c chi\u1ebfn l\u01b0\u1ee3c PR c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n d\u00e0i h\u1ea1n v\u00e0 c\u1ea7n ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch cho t\u1ea5t c\u1ea3 c\u00e1c tr\u01b0\u1eddng h\u1ee3p.<\/p>\n\n\n\n

Ho\u1ea1t \u0111\u1ed9ng marketing tr\u1ef1c ti\u1ebfp (Direct Marketing)<\/p>\n\n\n\n

L\u00e0 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u00e0 kh\u00f4ng c\u00f3 nh\u00e0 ph\u00e2n ph\u1ed1i hay trung gian n\u00e0o c\u1ea3. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p s\u1ebd t\u1ef1 m\u00ecnh li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. Ho\u1ea1t \u0111\u1ed9ng marketing tr\u1ef1c ti\u1ebfp s\u1ebd c\u00f3 c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0 g\u1eedi th\u01b0 tr\u1ef1c ti\u1ebfp, g\u1ecdi \u0111i\u1ec7n tr\u1ef1c ti\u1ebfp,\u2026.qu\u1ea3ng c\u00e1o t\u1ea1i c\u00e1c \u0111i\u1ec3m b\u00e1n; t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n ngo\u00e0i tr\u1eddi.<\/p>\n\n\n\n

Qu\u1ea3ng c\u00e1o<\/p>\n\n\n\n

L\u00e0 h\u00ecnh th\u1ee9c tuy\u00ean truy\u1ec1n \u0111\u01b0\u1ee3c tr\u1ea3 ph\u00ed \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c nh\u01b0 gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, c\u00f4ng ty,\u2026.M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u00f3 ch\u00ednh l\u00e0 t\u00e1c \u0111\u1ed9ng t\u1edbi h\u00e0nh vi, th\u00f3i quen mua h\u00e0ng c\u1ee7a kh\u00e1ch th\u00f4ng qua vi\u1ec7c cung c\u1ea5p c\u00e1c th\u00f4ng \u0111i\u1ec7p b\u00e1n h\u00e0ng \u0111\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi mua. C\u00f3 r\u1ea5t nhi\u1ec1u h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o nh\u01b0 b\u00e1o ch\u00ed, t\u1ea1p ch\u00ed, truy\u1ec1n h\u00ecnh,\u2026.<\/p>\n\n\n\n

T\u00e0i tr\u1ee3 (Sponsorship)<\/p>\n\n\n\n

L\u00e0 n\u01a1i doanh nghi\u1ec7p tr\u1ea3 ti\u1ec1n \u0111\u1ec3 li\u00ean k\u1ebft v\u1edbi m\u1ed9t nh\u00e3n h\u00e0ng, m\u1ed9t s\u1ef1 ki\u1ec7n n\u00e0o \u0111\u00f3 v\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a s\u1ef1 ki\u1ec7n lu\u00f4n \u0111i k\u00e8m v\u1edbi c\u00e1c th\u00f4ng tin c\u1ee7a c\u00f4ng ty t\u00e0i tr\u1ee3.<\/p>\n\n\n\n

Online Promotions<\/p>\n\n\n\n

L\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 qu\u1ea3ng c\u00e1o \u0111\u00e3 n\u00eau \u1edf tr\u00ean v\u1edbi n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1. L\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd theo m\u1ee5c ti\u00eau \u0111\u1ecba l\u00fd th\u00f4ng qua \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean facebook, youtube,\u2026<\/p>\n\n\n\n

Hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh promotion l\u00e0 g\u00ec?<\/p>\n\n\n\n

T\u1ea1o ra nh\u1eadn th\u1ee9c: B\u1ea5t k\u1ef3 m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c \u0111\u01b0a ra ho\u1eb7c c\u00f4ng ty gi\u1edbi thi\u1ec7u \u0111\u1ec1u c\u1ea7n ph\u1ea3i t\u1ea1o ra nh\u1eadn th\u1ee9c. B\u1edfi v\u1eady, nhi\u1ec1u c\u00f4ng ty s\u1eed d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i h\u1ed7n h\u1ee3p Above the line v\u00e0 Below the line \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u: Th\u00f4ng qua vi\u1ec7c qu\u1ea3ng b\u00e1, ti\u1ebfp th\u1ecb v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u0169ng s\u1ebd gi\u00fap cho doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. \u0110i\u1ec3n h\u00ecnh nh\u1ea5t l\u00e0 2 th\u01b0\u01a1ng hi\u1ec7u Apple & Coca cola, h\u1ecd th\u01b0\u1eddng xuy\u00ean \u0111\u1ea9y m\u1ea1nh chi\u1ebfn d\u1ecbch marketing \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m d\u00f9 v\u1ecb tr\u00ed, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh trong su\u1ed1t v\u00e0i th\u1eadp k\u1ef7 qua. \u0110\u1ed3ng th\u1eddi c\u00f2n gi\u00fap h\u1ecd \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1ch h\u00e0ng s\u1ebd nh\u1edb ngay t\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd khi c\u1ea7n mua \u0111i\u1ec7n tho\u1ea1i hay n\u01b0\u1edbc u\u1ed1ng c\u00f3 ga.<\/p>\n\n\n\n

L\u00f4i k\u00e9o \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi: M\u1ee5c \u0111\u00edch c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c promotion \u0111\u00f3 ch\u00ednh l\u00e0 l\u00f4i k\u00e9o c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi. Ho\u1ea1t \u0111\u1ed9ng Above the line v\u00e0 Below the line s\u1ebd \u0111\u01b0\u1ee3c di\u1ec5n ra song song c\u00f9ng v\u1edbi k\u1ebf ho\u1ea1ch media ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap doanh nghi\u1ec7p thu h\u00fat nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n\n\n\n

Mong r\u1eb1ng c\u00e1c th\u00f4ng tin tr\u00ean \u0111\u00e2y, \u00edt nhi\u1ec1u gi\u00fap b\u1ea1n hi\u1ec3u th\u00eam \u0111\u01b0\u1ee3c kh\u00e1i ni\u1ec7m promotions l\u00e0 g\u00ec, c\u00e1c y\u1ebfu t\u1ed1 gi\u00fap cho chi\u1ebfn l\u01b0\u1ee3c promotion th\u00e0nh c\u00f4ng. \u0110\u1ec3 ho\u1ea1t \u0111\u1ed9ng marketing mix di\u1ec5n ra hi\u1ec7u qu\u1ea3 b\u1ea1n n\u00ean \u00e1p d\u1ee5ng nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau nh\u01b0ng c\u1ea7n c\u00f3 s\u1ef1 ch\u1ecdn l\u1ecdc \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng b\u1ecb ch\u1ed3ng ch\u00e9o, ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3 cao.<\/p>\n\n\n\n

<\/p>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"

Ghi ch\u00fa: T\u00e0i li\u1ec7u tr\u00edch d\u1eabn Promotions l\u00e0 g\u00ec? L\u00e0 chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng th\u1ec3 thi\u1ebfu trong trong chi\u1ebfn l\u01b0\u1ee3c marketing mix, th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 \u0111\u1ecbnh v\u1ecb truy\u1ec1n th\u00f4ng \u0111\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch tuy\u1ec7t v\u1eddi. \u0110\u1ec3 c\u00f3 th\u00eam nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 thu\u1eadt ng\u1eef ng\u00e0y qu\u00fd b\u1ea1n \u0111\u1ecdc \u0111\u1eebng b\u1ecf l\u1ee1 b\u1ea5t […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_disable_autopaging":false},"categories":[1],"tags":[],"class_list":["post-3683","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts\/3683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/comments?post=3683"}],"version-history":[{"count":0,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts\/3683\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/media?parent=3683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/categories?post=3683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/tags?post=3683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}