{"id":3707,"date":"2021-10-30T17:00:02","date_gmt":"2021-10-30T10:00:02","guid":{"rendered":"https:\/\/www.vietlearn.org\/post\/?p=3707"},"modified":"2021-10-30T17:00:05","modified_gmt":"2021-10-30T10:00:05","slug":"crm-la-gi-5-loi-ich-cua-phan-mem-crm-doi-voi-quan-tri-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/www.vietlearn.org\/kien-thuc\/crm-la-gi-5-loi-ich-cua-phan-mem-crm-doi-voi-quan-tri-doanh-nghiep\/","title":{"rendered":"CRM l\u00e0 g\u00ec, 5 l\u1ee3i \u00edch c\u1ee7a ph\u1ea7n m\u1ec1m CRM \u0111\u1ed1i v\u1edbi qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p"},"content":{"rendered":"\n

Ghi ch\u00fa: T\u00e0i li\u1ec7u tr\u00edch d\u1eabn<\/p>\n\n\n\n

Kh\u00e1ch h\u00e0ng l\u00e0 \u201ct\u00e0i s\u1ea3n\u201d c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh. \u0110\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi CRM \u0111\u00e3 xu\u1ea5t hi\u1ec7n v\u00e0 th\u1ef1c hi\u1ec7n s\u1ee9 m\u1ec7nh \u0111\u00f3. V\u1eady CRM l\u00e0 g\u00ec? Ch\u1ee9c n\u0103ng v\u00e0 l\u1ee3i \u00edch mang l\u1ea1i cho doanh nghi\u1ec7p ra sao? C\u00f9ng t\u00ecm hi\u1ec3u n\u1ed9i dung b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n

CRM l\u00e0 g\u00ec?<\/p>\n\n\n\n

CRM l\u00e0 t\u00ean vi\u1ebft t\u1eaft c\u1ee7a Customer Relationship Management ngh\u0129a l\u00e0 qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng. N\u00f3i c\u00e1ch kh\u00e1c th\u00ec l\u00e0 doanh nghi\u1ec7p qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i t\u00e1c, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 h\u00ecnh th\u00e0nh n\u00ean c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi c\u00f4ng ty, doanh nghi\u1ec7p. M\u1ee5c ti\u00eau duy nh\u1ea5t c\u1ee7a CRM \u0111\u00f3 ch\u00ednh l\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Ph\u1ea7n m\u1ec1m CRM l\u00e0 g\u00ec?<\/p>\n\n\n\n

L\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf, chi\u1ebfn l\u01b0\u1ee3c, c\u00f4ng ngh\u1ec7 m\u00e0 c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 ph\u00e2n t\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c, d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

\u0110\u1ed1i t\u01b0\u1ee3ng m\u00e0 CRM system h\u01b0\u1edbng t\u1edbi l\u00e0 g\u00ec?<\/p>\n\n\n\n

Kh\u00e1ch h\u00e0ng: L\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m t\u1eeb nhi\u1ec1u \u0111\u01a1n v\u1ecb cung c\u1ea5p kh\u00e1c nhau.<\/p>\n\n\n\n

M\u1ed1i quan h\u1ec7 trong kinh doanh: Doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c c\u1ee7a m\u00ecnh th\u01b0\u1eddng xuy\u00ean th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c v\u00e0 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng h\u01a1n, t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh m\u1ed1i quan h\u1ec7 kinh doanh b\u1ec1n ch\u1eb7t.<\/p>\n\n\n\n

Qu\u1ea3n l\u00fd: L\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p v\u1edbi m\u1ee5c \u0111\u00edch ch\u00ednh l\u00e0 ki\u1ec3m tra, gi\u00e1m s\u00e1t ch\u1ee7 th\u1ec3 c\u1ee5 th\u1ec3.<\/p>\n\n\n\n

M\u1ee5c ti\u00eau c\u1ee7a CRM<\/p>\n\n\n\n

M\u1ee5c ti\u00eau c\u1ee7a CRM l\u00e0 gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn th\u1ea5u \u0111\u00e1o v\u1ec1 h\u00e0nh vi, gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 v\u00e0 ngu\u1ed3n nh\u00e2n l\u1ef1c. V\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c CRM hi\u1ec7u qu\u1ea3, m\u1ed9t doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u1ec3 t\u0103ng doanh thu b\u1eb1ng c\u00e1ch:<\/p>\n\n\n\n

Cung c\u1ea5p ch\u00ednh x\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng mu\u1ed1n.<\/p>\n\n\n\n

Cung c\u1ea5p cho kh\u00e1ch h\u00e0ng d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n<\/p>\n\n\n\n

C\u00e1c s\u1ea3n ph\u1ea9m k\u00e8m theo hi\u1ec7u qu\u1ea3 nhi\u1ec1u h\u01a1n<\/p>\n\n\n\n

Gi\u00fap cho nh\u00e2n vi\u00ean kinh doanh b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m<\/p>\n\n\n\n

Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 t\u00ecm ra c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi<\/p>\n\n\n\n

B\u1ea3n ch\u1ea5t c\u1ee7a CRM l\u00e0 g\u00ec?<\/p>\n\n\n\n

Customer relationship management \u0111\u01b0\u1ee3c coi l\u00e0 ph\u1ea7n m\u1ec1m chi\u1ebfn l\u01b0\u1ee3c, s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 nhu c\u1ea7u v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7. Sau t\u1ea5t c\u1ea3, m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh. V\u1ec1 b\u1ea3n ch\u1ea5t, CRM l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7, mang t\u1edbi m\u1ed9t k\u1ebft qu\u1ea3 nh\u01b0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u01b0u tr\u1eef, s\u1eed d\u1ee5ng nhi\u1ec1u th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng, b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb \u0111\u00e1p \u1ee9ng v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

N\u1ebfu m\u1ed1i quan h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 tr\u00e1i tim c\u1ee7a s\u1ef1 th\u00e0nh c\u00f4ng trong kinh doanh th\u00ec CRM l\u00e0 van b\u01a1m m\u00e1u cu\u1ed9c s\u1ed1ng c\u1ee7a doanh nghi\u1ec7p. CRM th\u00edch h\u1ee3p nh\u1ea5t \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng ng\u01b0\u1eddi, c\u00f4ng ngh\u1ec7, quy tr\u00ecnh \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1c h\u00e0nh vi, gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1i nh\u00ecn s\u00e2u s\u1eafc n\u00e0y s\u1ebd gi\u00fap cho d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, t\u0103ng hi\u1ec7u qu\u1ea3 t\u1eeb trung t\u00e2m cu\u1ed9c g\u1ecdi, c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 b\u00e1n h\u00e0ng, t\u0103ng th\u1ecb ph\u1ea7n kh\u00e1ch h\u00e0ng v\u00e0 l\u1ee3i nhu\u1eadn t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n

Quy tr\u00ecnh CRM g\u1ed3m nh\u1eefng b\u01b0\u1edbc n\u00e0o?<\/p>\n\n\n\n

Quy tr\u00ecnh chi\u1ebfn l\u01b0\u1ee3c CRM \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo tr\u00ecnh t\u1ef1 sau \u0111\u00e2y:<\/p>\n\n\n\n

T\u01b0 v\u1ea5n<\/a> b\u00e1n h\u00e0ng (CRM sale)<\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n nh\u01b0ng gi\u1eef vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng, tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng sale bao g\u1ed3m c\u00e1c c\u00f4ng vi\u1ec7c nh\u01b0 g\u1eedi th\u01b0 g\u1eedi th\u01b0, g\u1ecdi \u0111i\u1ec7n, b\u00e1o gi\u00e1, l\u00ean l\u1ecbch h\u1eb9n, giao d\u1ecbch thanh to\u00e1n, b\u00e1o c\u00e1o c\u00f4ng n\u1ee3,\u2026.<\/p>\n\n\n\n

Truy\u1ec1n th\u00f4ng (CRM marketing<\/a>)<\/p>\n\n\n\n

CRM marketing<\/a> gi\u00fap cho doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m th\u1eddi gian trong vi\u1ec7c ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng, ch\u0103m s\u00f3c theo t\u1eebng nh\u00f3m, th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi mua th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Email marketing<\/a>, SMS marketing<\/a>\u2026<\/p>\n\n\n\n

D\u1ecbch v\u1ee5 b\u00e1n h\u00e0ng (CRM Services)<\/p>\n\n\n\n

K\u1ebf ho\u1ea1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng mua l\u1ea1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay gia h\u1ea1n d\u1ecbch v\u1ee5 b\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 t\u1eb7ng qu\u00e0, th\u01b0 g\u1eedi ch\u00fac m\u1eebng c\u00e1c d\u1ecbp l\u1ec5 t\u1ebft, sinh nh\u1eadt.<\/p>\n\n\n\n

Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng (CRM Analysis)<\/p>\n\n\n\n

Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn seo \u0111\u00fang \u0111\u1eafn, gi\u00fap t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng marketing<\/a> v\u00e0 Services. CRM gi\u00fap cho doanh nghi\u1ec7p ph\u00e2n lo\u1ea1i chi ti\u1ebft t\u1eadp kh\u00e1ch h\u00e0ng theo nhu c\u1ea7u, s\u1edf th\u00edch,\u2026.<\/p>\n\n\n\n

K\u1ebft h\u1ee3p gi\u1eefa v\u1edbi ph\u00f2ng ban, \u0111\u1ed1i t\u00e1c (CRM Collaborative)<\/p>\n\n\n\n

T\u1ea1i c\u00e1c doanh nghi\u1ec7p th\u00f4ng th\u01b0\u1eddng, m\u1ed7i b\u1ed9 ph\u1eadn l\u00e0 1 ph\u1ea7n t\u00e1ch bi\u1ec7t \u0111\u1ea3m b\u1ea3o cho c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c di\u1ec5n ra \u1ed5n \u0111\u1ecbnh. Tuy nhi\u00ean c\u0169ng c\u1ea7n c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p v\u1edbi c\u00e1c ph\u00f2ng ban v\u1edbi nhau v\u00ec m\u1ed9t m\u1ee5c \u0111\u00edch chung \u0111\u00f3 l\u00e0 \u0111em l\u1ea1i l\u1ee3i \u00edch cho c\u00f4ng ty.<\/p>\n\n\n\n

L\u1ee3i \u00edch c\u1ee7a ph\u1ea7n m\u1ec1m customer relationship management<\/p>\n\n\n\n

Hi\u1ec7n nay, c\u00f3 c\u00e1c ph\u1ea7n m\u1ec1m CRM nh\u01b0 SalesForce, Zoho, HubSpot,\u2026 \u0111\u00e3 gi\u00fap doanh nghi\u1ec7p t\u1ef1 \u0111\u1ed9ng h\u00f3a trong nhi\u1ec1u kh\u00e2u t\u1eeb vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn sale, marketing<\/a>,..m\u1ed9t c\u00e1ch khoa h\u1ecdc. S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM \u0111em t\u1edbi nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p, \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n

C\u1ea3i thi\u1ec7n vi\u1ec7c qu\u1ea3n l\u00fd, li\u00ean h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n

M\u1ed7i m\u1ed9t cu\u1ed9c g\u1ecdi, \u0111\u00e0m ph\u00e1n v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c l\u01b0u l\u1ea1i v\u1edbi l\u1ecbch s\u1eed r\u00f5 r\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap team sales, marketing c\u1ea3i thi\u1ec7n v\u00e0 theo d\u00f5i ti\u1ebfn tr\u00ecnh v\u00e0 l\u1ecbch s\u1eed mua h\u00e0ng c\u1ee7a kh\u00e1ch.<\/p>\n\n\n\n

T\u0103ng c\u01b0\u1eddng s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c ph\u00f2ng ban<\/p>\n\n\n\n

H\u1ec7 th\u1ed1ng CRM cho ph\u00e9p c\u00e1c ph\u00f2ng ban l\u00e0m vi\u1ec7c c\u00f9ng nhau v\u1edbi module d\u1ef1 \u00e1n. M\u1ed9t team kinh doanh c\u00f3 th\u1ec3 ph\u1ed1i h\u1ee3p v\u1edbi team s\u1ea3n ph\u1ea9m \u0111\u1ec3 cho ra m\u1ed9t b\u00e1o gi\u00e1 ch\u00ednh x\u00e1c v\u1ec1 k\u00edch th\u01b0\u1edbc, \u0111\u1eb7c th\u00f9. Trong chi\u1ebfn d\u1ecbch marketing, nh\u00e2n vi\u00ean sale s\u1ebd c\u00f3 c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o v\u1ec1 k\u1ecbch b\u1ea3n khi trao \u0111\u1ed5i v\u1edbi nh\u00e2n vi\u00ean ph\u00f2ng kh\u00e1c.<\/p>\n\n\n\n

N\u00e2ng cao n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c<\/p>\n\n\n\n

CRM gi\u00fap gi\u1ea3m thi\u1ec3u c\u00e1c c\u00f4ng vi\u1ec7c h\u00e0nh ch\u00ednh nh\u01b0 theo s\u00e1t email, theo d\u00f5i vi\u1ec7c qu\u1ea3n l\u00fd c\u00e1c cu\u1ed9c h\u1ecdp. Ph\u1ea7n m\u1ec1m CRM gi\u00fap cho vi\u1ec7c g\u1eedi email nhanh ch\u00f3ng, t\u1ef7 l\u1ec7 click ngay tr\u00ean CRM.<\/p>\n\n\n\n

T\u1eeb \u0111\u00f3, nh\u00e2n vi\u00ean kinh doanh s\u1ebd ngay l\u1eadp t\u1ee9c c\u00f3 m\u1ed9t cu\u1ed9c g\u1ecdi sau \u0111\u00f3 khi kh\u00e1ch h\u00e0ng m\u1edf email. B\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb l\u1ecbch s\u1eed \u0111\u01b0\u1ee3c l\u01b0u l\u1ea1i tr\u00ean c\u00e1c CRM tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u cu\u1ed9c g\u1ecdi ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

H\u1ed7 tr\u1ee3 cho ng\u01b0\u1eddi qu\u1ea3n l\u00fd kinh doanh<\/p>\n\n\n\n

Qu\u1ea3n l\u00fd kinh doanh, ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng gi\u00fap theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, truy c\u1eadp b\u00e1o c\u00e1o c\u01a1 h\u1ed9i, c\u1eadp nh\u1eadt th\u00f4ng tin m\u1ecdi n\u01a1i qua mobile app ngay c\u1ea3 khi c\u1ea7n th\u00f4ng tin v\u00e0 cung c\u1ea5p cho \u0111\u1ed9i kinh doanh b\u00e1n d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt theo th\u1eddi gian.<\/p>\n\n\n\n

D\u1ef1 b\u00e1o ho\u1ea1t \u0111\u1ed9ng kinh doanh ch\u00ednh x\u00e1c<\/p>\n\n\n\n

D\u1eef li\u1ec7u l\u00e0 m\u1ed9t ngu\u1ed3n duy nh\u1ea5t v\u00e0 th\u1ed1ng nh\u1ea5t t\u1eadp trung, h\u1ec7 th\u1ed1ng CRM s\u1ebd gi\u00fap cho vi\u1ec7c qu\u1ea3n l\u00fd d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c \u0111\u01b0a \u0111\u1ebfn c\u00e1c d\u1ef1 \u00e1n ch\u00ednh x\u00e1c. \u0110\u1ed9i ng\u0169 kinh doanh c\u00f3 th\u1ec3 d\u1ef1 b\u00e1o doanh s\u1ed1 t\u01b0\u01a1ng lai t\u1eeb c\u00e1c d\u1eef li\u1ec7u qu\u00e1 kh\u1ee9, r\u1ed3i ph\u00e2n t\u00edch d\u1ef1 b\u00e1o mang \u0111\u1ebfn nh\u1eefng ph\u00e2n t\u00edch s\u00e2u s\u1eafc t\u1eeb Big data nh\u1eb1m d\u1ef1 b\u00e1o v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

B\u00e1o c\u00e1o tr\u00ean CRM tr\u1ef1c quan, tin c\u1eady<\/p>\n\n\n\n

CRM mang t\u1edbi m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u1ec1 quy tr\u00ecnh b\u00e1n h\u00e0ng. H\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u s\u1ebd b\u00e1o c\u00e1o th\u1ed1ng k\u00ea v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, doanh s\u1ed1 mua h\u00e0ng, KPI gi\u00fap cho b\u00e1o c\u00e1o tr\u1edf n\u00ean tr\u1ef1c quan h\u01a1n.<\/p>\n\n\n\n

\u0110\u1ed1i t\u01b0\u1ee3ng n\u00e0o n\u00ean s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM ?<\/p>\n\n\n\n

Ph\u1ea7n m\u1ec1m CRM \u0111\u01b0\u1ee3c tri\u1ec3n khai trong doanh nghi\u1ec7p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau. C\u1ee5 th\u1ec3:<\/p>\n\n\n\n

Ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb h\u1ec7 th\u1ed1ng CRM<\/p>\n\n\n\n

L\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean l\u00e0m vi\u1ec7c v\u1edbi ph\u1ea7n m\u1ec1m CRM. H\u1ecd c\u00f3 tr\u00e1ch nhi\u1ec7m t\u1ea1o c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u00e0 c\u00e0i \u0111\u1eb7t CRM. B\u00ean c\u1ea1nh \u0111\u00f3 c\u00f2n l\u00e0 ng\u01b0\u1eddi thi\u1ebft l\u1eadp c\u1ea5u h\u00ecnh, c\u00e0i \u0111\u1eb7t tham s\u1ed1, ph\u00e2n quy\u1ec1n cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng.<\/p>\n\n\n\n

Ng\u01b0\u1eddi qu\u1ea3n l\u00fd<\/p>\n\n\n\n

Qu\u1ea3n l\u00fd s\u1eed d\u1ee5ng CRM \u0111\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00ecnh h\u00ecnh kinh doanh c\u1ee7a doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3, t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p. \u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 h\u1ecd xem b\u00e1o c\u00e1o c\u1ee7a nh\u00e2n vi\u00ean nhanh ch\u00f3ng.<\/p>\n\n\n\n

Nh\u00e2n vi\u00ean<\/p>\n\n\n\n

L\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n

Nh\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n

Qu\u1ea3n l\u00fd email<\/p>\n\n\n\n

B\u00e1o gi\u00e1 kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n

L\u1eadp k\u1ebf ho\u1ea1ch l\u00e0m vi\u1ec7c m\u1ed7i ng\u00e0y<\/p>\n\n\n\n

T\u1ea1o h\u1ee3p \u0111\u1ed3ng v\u00e0 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng.<\/p>\n\n\n\n

C\u00e1c d\u1ea1ng c\u1ee7a h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd CRM<\/p>\n\n\n\n

H\u1ec7 th\u1ed1ng CRM s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i nh\u01b0 sau:<\/p>\n\n\n\n

CRM t\u1ea1i ch\u1ed7<\/p>\n\n\n\n

H\u1ec7 th\u1ed1ng ki\u1ec3m so\u00e1t, b\u1ea3o m\u1eadt, duy tr\u00ec d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin c\u1ee7a c\u00f4ng ty b\u1eb1ng ph\u1ea7n m\u1ec1m CRM. B\u1eb1ng c\u00e1ch n\u00e0y, c\u00f4ng ty s\u1ebd mua gi\u1ea5y ph\u00e9p tr\u1ea3 tr\u01b0\u1edbc thay v\u00ec ph\u1ea3i mua b\u1ea3n \u0111\u0103ng k\u00fd h\u00e0ng n\u0103m t\u1eeb m\u1ed9t nh\u00e0 cung c\u1ea5p CRM cloud.<\/p>\n\n\n\n

Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng s\u1ebd \u1edf c\u1ee7a m\u00e1y ch\u1ee7 c\u00f4ng ty, ng\u01b0\u1eddi d\u00f9ng s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m tr\u1ea3 ph\u00ed cho m\u1ecdi n\u00e2ng c\u1ea5p. Nh\u1eefng c\u00f4ng ty y\u00eau c\u1ea7u CRM ph\u1ee9c t\u1ea1p th\u00ec c\u00f3 th\u1ec3 thu l\u1ee3i t\u1eeb s\u1ef1 tri\u1ec3n khai CRM t\u1ea1i ch\u1ed7.<\/p>\n\n\n\n

Cloud-based CRM<\/p>\n\n\n\n

L\u00e0 d\u1ea1ng CRM d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a cloud. D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef \u1edf m\u1ea1ng l\u01b0\u1edbi b\u00ean ngo\u00e0i \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng truy c\u1eadp m\u1ecdi l\u00fac \u2013 m\u1ecdi n\u01a1i ch\u1ec9 c\u1ea7n c\u00f3 internet. C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 coi cloud CRM l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn h\u1ee3p l\u00fd v\u1ec1 gi\u00e1 c\u1ea3. C\u00e1c nh\u00e0 cung c\u1ea5p s\u1ebd t\u00ednh ph\u00ed ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean s\u1ef1 \u0111\u0103ng k\u00ed, l\u1ef1a ch\u1ecdn tr\u1ea3 ph\u00ed h\u00e0ng th\u00e1ng ho\u1eb7c h\u00e0ng n\u0103m.<\/p>\n\n\n\n

Open-source CRM<\/p>\n\n\n\n

L\u00e0 n\u1ec1n t\u1ea3ng cung c\u1ea5p m\u00e3 ngu\u1ed3n cho ng\u01b0\u1eddi d\u00f9ng, cho ph\u00e9p c\u00e1c c\u00f4ng ty, t\u1ed5 ch\u1ee9c thay \u0111\u1ed5i mi\u1ec5n ph\u00ed. H\u1ec7 th\u1ed1ng Open-source CRM cho ph\u00e9p b\u1ed5 sung, c\u00e1c t\u00f9y ch\u1ec9nh li\u00ean k\u1ebft d\u1eef li\u1ec7u th\u00f4ng qua keeng social media. V\u00e0 n\u00f3 h\u1ed7 tr\u1ee3 c\u00f4ng ty mu\u1ed1n c\u1ea3i thi\u1ec7n c\u00e1c \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf c\u1ee7a CRM x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

CRM x\u00e3 h\u1ed9i<\/p>\n\n\n\n

Ph\u01b0\u01a1ng ti\u1ec7n social media trong ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd CRM li\u00ean h\u1ec7 v\u1edbi c\u00e1c doanh nghi\u1ec7p thu h\u00fat v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 facebook, Linkedin,\u2026<\/p>\n\n\n\n

Mobile CRM<\/p>\n\n\n\n

C\u00e1c \u1ee9ng d\u1ee5ng CRM cho smartphone v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng tr\u1edf th\u00e0nh \u1ee9ng d\u1ee5ng b\u1eaft bu\u1ed9c \u0111\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia marketing hay c\u00e1c \u0111\u1ea1i di\u1ec7n sales. Mobile CRM t\u1eadn d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng d\u00e0nh ri\u00eang cho c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, t\u1eeb \u0111\u00f3 cung c\u1ea5p th\u00f4ng tin cho nh\u00e2n vi\u00ean sale, marketing t\u1eeb b\u1ea5t c\u1ee9 \u0111\u00e2u.<\/p>\n\n\n\n

M\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c c\u1ee7a h\u1ec7 th\u1ed1ng CRM.<\/p>\n\n\n\n

N\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 qu\u1ea3n l\u00fd ph\u00f9 h\u1ee3p th\u00ec nh\u1eefng ti\u1ebfn b\u1ed9 c\u1ee7a c\u00f4ng ngh\u1ec7 CRM c\u0169ng kh\u00f4ng th\u1ec3 b\u1eb1ng m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u trong \u0111\u00f3 th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef. B\u1ed9 d\u1eef li\u1ec7u c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i, ph\u00e2n ph\u1ed1i \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng truy c\u1eadp th\u00f4ng tin, \u0111\u1ed3ng th\u1eddi h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n

Nh\u1eefng th\u00e1ch th\u1ee9c c\u0169ng s\u1ebd xu\u1ea5t hi\u1ec7n n\u1ebfu nh\u01b0 h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00f9ng l\u1eb7p ho\u1eb7c l\u1ed7i th\u1eddi. Nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m \u0111i s\u1ef1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, nguy\u00ean nh\u00e2n c\u00f3 th\u1ec3 l\u00e0 do:<\/p>\n\n\n\n

Th\u1eddi gian ch\u1edd \u0111\u1ee3i l\u00e2u trong c\u00e1c cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i<\/p>\n\n\n\n

X\u1eed l\u00fd kh\u00f4ng \u0111\u00fang c\u00e1c tr\u01b0\u1eddng h\u1ee3p h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt<\/p>\n\n\n\n

V\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1c\u2026.<\/p>\n\n\n\n

Mong r\u1eb1ng, nh\u1eefng chia s\u1ebb tr\u00ean \u0111\u00e2y, s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1i ni\u1ec7m CRM l\u00e0 g\u00ec. CRM System s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t khi b\u1ea1n th\u01b0\u1eddng xuy\u00ean d\u1ecdn d\u1eb9p th\u00f4ng tin, d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p, qu\u00fd kh\u00e1ch h\u00e0ng h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3.<\/p>\n\n\n\n

<\/p>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"

Ghi ch\u00fa: T\u00e0i li\u1ec7u tr\u00edch d\u1eabn Kh\u00e1ch h\u00e0ng l\u00e0 \u201ct\u00e0i s\u1ea3n\u201d c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh. \u0110\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi CRM \u0111\u00e3 xu\u1ea5t hi\u1ec7n v\u00e0 th\u1ef1c hi\u1ec7n s\u1ee9 m\u1ec7nh […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_disable_autopaging":false},"categories":[1],"tags":[],"class_list":["post-3707","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts\/3707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/comments?post=3707"}],"version-history":[{"count":0,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts\/3707\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/media?parent=3707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/categories?post=3707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/tags?post=3707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}