Ghi ch\u00fa: T\u00e0i li\u1ec7u tr\u00edch d\u1eabn<\/p>\n\n\n\n
Trong kinh doanh, chi\u1ebfn l\u01b0\u1ee3c gi\u1eef vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng kh\u00f4ng ch\u1ec9 \u0111em t\u1edbi nh\u1eefng l\u1ee3i \u00edch v\u1ec1 m\u1eb7t kinh t\u1ebf m\u00e0 c\u00f2n gi\u00fap b\u1ea1n t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf, t\u00ean tu\u1ed5i. Th\u1ebf nh\u01b0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1i ni\u1ec7m chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? c\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 tri\u1ec3n khai \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u trong c\u00e1c n\u1ed9i dung b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? C\u00e1c kh\u00e1i ni\u1ec7m li\u00ean quan<\/p>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec?<\/p>\n\n\n\n
Kh\u00e1i ni\u1ec7m chi\u1ebfn l\u01b0\u1ee3c l\u00e0 t\u1eadp h\u1ee3p v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau, quy\u1ebft \u0111\u1ecbnh v\u00e0 bi\u1ec7n ph\u00e1p, c\u00e1ch th\u1ee9c, con \u0111\u01b0\u1eddng th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3. Chi\u1ebfn l\u01b0\u1ee3c v\u1edbi chi\u1ebfn thu\u1eadt l\u00e0 2 thu\u1eadt ng\u1eef kh\u00e1c nhau. C\u00e1c m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c gi\u1eef vai tr\u00f2 quan tr\u1ecdng, quy\u1ebft \u0111\u1ecbnh t\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n
Vi\u1ec7c l\u1ef1a ch\u1ecdn m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u0169ng \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn doanh nghi\u1ec7p. M\u1ed9t doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn l\u1ee3i nhu\u1eadn cao th\u00ec m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c s\u1ebd t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch nh\u01b0 s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb, hi\u1ec7u su\u1ea5t chi ph\u00ed v\u01b0\u1ee3t tr\u1ed9i. Tuy nhi\u00ean, vi\u1ec7c l\u1ef1a ch\u1ecdn m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng nhanh c\u0169ng khi\u1ebfn cho doanh nghi\u1ec7p ph\u1ea3i \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m, thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh l\u00e0 g\u00ec?<\/p>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh l\u00e0 k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p, c\u00f4ng ty \u0111\u1ec1 ra \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i th\u1ebf c\u1ea1nh tranh so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh, \u0111\u00e1nh gi\u00e1 \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda trong ng\u00e0nh. Chi\u1ebfn l\u01b0\u1ee3c chi\u1ebfn tranh \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi m\u1ee5c \u0111\u00edch ch\u00ednh l\u00e0 t\u1ea1o d\u1ef1ng m\u1ed9t v\u1ecb tr\u00ed cho c\u00f4ng ty trong ng\u00e0nh, t\u1ea1o ra l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 v\u01b0\u1ee3t tr\u1ed9i. C\u00f3 4 lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c d\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed<\/p>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a<\/p>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung chi ph\u00ed<\/p>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung ph\u00e2n bi\u1ec7t.<\/p>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 l\u00e0 g\u00ec?<\/p>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c v\u1ea1ch ra c\u00e1c ph\u01b0\u01a1ng h\u01b0\u1edbng v\u1ec1 gi\u00e1 c\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 gi\u00fap cho doanh nghi\u1ec7p, c\u1eeda h\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t ho\u1eb7c nhi\u1ec1u m\u1ee5c ti\u00eau marketing<\/a> (doanh s\u1ed1 b\u00e1n h\u00e0ng, t\u1ed1i \u0111a l\u1ee3i nhu\u1eadn, gia t\u0103ng th\u1ecb ph\u1ea7n,\u2026) ch\u1ee7 y\u1ebfu th\u00f4ng qua vi\u1ec7c \u00e1p d\u1ee5ng m\u1ed9t m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty, doanh nghi\u1ec7p t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m x\u00e1c \u0111\u1ecbnh.<\/p>\n\n\n\n Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u00f3 t\u00ean ti\u1ebfng anh l\u00e0 development strategy. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p, \u0111\u01b0\u1eddng l\u1ed1i x\u1eed l\u00fd v\u1ea5n \u0111\u1ec1 ch\u1eadm ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh t\u0103ng tr\u01b0\u1edfng n\u00e0o \u0111\u00f3. C\u00f3 nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n kh\u00e1c nhau nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng xu\u1ea5t kh\u1ea9u, chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng c\u00e2n \u0111\u1ed1i, chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u00f4ng nghi\u1ec7p,\u2026hay chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean t\u00e0i nguy\u00ean thi\u00ean nhi\u00ean.<\/p>\n\n\n\n Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec?<\/p>\n\n\n\n Trong ti\u1ebfng anh, ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u00f3 t\u00ean g\u1ecdi l\u00e0 Strategic planning. \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u1ec1 ra c\u00e1c c\u00f4ng vi\u1ec7c c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n, c\u00e1c t\u1ed5 ch\u1ee9c s\u1ebd nghi\u00ean c\u1ee9u v\u00e0 ch\u1ec9 ra nh\u1eefng nh\u00e2n t\u1ed1 t\u00e1c \u0111\u1ed9ng t\u1edbi doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng n\u00ean c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n, l\u1ef1a ch\u1ecdn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thay th\u1ebf khi chi\u1ebfn l\u01b0\u1ee3c c\u0169 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n Kh\u00e1i ni\u1ec7m qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 t\u1ed5ng h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 qu\u00e1 tr\u00ecnh \u0111ang di\u1ec5n ra m\u00e0 t\u1ed5 ch\u1ee9c, qu\u1ea3n l\u00fd d\u00f9ng \u0111\u1ec3 \u0111i\u1ec1u ph\u1ed1i, \u0111\u1ed3ng b\u1ed9 h\u00f3a m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng c\u00e1c ngu\u1ed3n l\u1ef1c c\u00f9ng v\u1edbi c\u00e1c h\u00e0nh \u0111\u1ed9ng, s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c xuy\u00ean su\u1ed1t.<\/p>\n\n\n\n Nhi\u1ec7m v\u1ee5 c\u1ee7a qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c l\u00e0 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau, x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch v\u00e0 b\u1ed1 tr\u00ed, ph\u00e2n b\u1ed1 ngu\u1ed3n l\u1ef1c. Do \u0111\u00f3, qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n ph\u1ea3i k\u1ebft h\u1ee3p v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a nhi\u1ec1u b\u1ed9 ph\u1eadn kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau \u0111\u1eb7t ra v\u00e0 \u0111\u00f3 l\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ed9 ph\u1eadn c\u1ea5p cao nh\u1ea5t. Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c cung c\u1ea5p h\u01b0\u1edbng \u0111i chung cho doanh nghi\u1ec7p.<\/p>\n\n\n\n Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/p>\n\n\n\n Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng trong ti\u1ebfng anh c\u00f3 t\u00ean g\u1ecdi l\u00e0 Market development strategy, l\u00e0 ph\u01b0\u01a1ng th\u1ee9c t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f4ng ty, doanh nghi\u1ec7p b\u1eb1ng con \u0111\u01b0\u1eddng \u0111\u01b0a c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3 v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1edbi. N\u00f3i c\u00e1ch kh\u00e1c th\u00ec chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng s\u1ebd bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c \u0111\u00edch \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i tr\u00ean c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00fd m\u1edbi.<\/p>\n\n\n\n Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng khi doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 s\u1ea3n xu\u1ea5t, c\u00f3 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing<\/a> hi\u1ec7u qu\u1ea3. Chi\u1ebfn l\u01b0\u1ee3c ch\u1ec9 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 khi c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111\u00f3 ch\u01b0a b\u1ecb b\u00e3o h\u00f2a.<\/p>\n\n\n\n Nh\u01b0 \u0111\u00e3 th\u00f4ng tin \u1edf tr\u00ean, chi\u1ebfn l\u01b0\u1ee3c gi\u1eef m\u1ed9t vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng, \u0111\u01b0\u1ee3c coi l\u00e0 \u201ckim ch\u1ec9 nam\u201d ph\u00e1t tri\u1ec3n c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n nay. Ch\u00ednh v\u00ec th\u1ebf, vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch l\u00e0 y\u00eau c\u1ea7u c\u1ea5p thi\u1ebft \u0111\u1eb7t ra. V\u1edbi c\u00e1c k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n, t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean trong c\u00f4ng ty s\u1ebd d\u1ed1c s\u1ee9c \u0111i theo m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng chung, mang t\u1edbi l\u1ee3i \u00edch cho c\u00e1c t\u1ed5 ch\u1ee9c, c\u00e1c b\u00ean li\u00ean quan. M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n Ch\u1ec9 ra con \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n \u0111\u00fang \u0111\u1eafn c\u1ee7a doanh nghi\u1ec7p<\/p>\n\n\n\n T\u0103ng s\u1ef1 t\u1eadp trung n\u1ed7 l\u1ef1c, c\u1ea3i thi\u1ec7n ch\u1ee9c n\u0103ng v\u1ec1 doanh nghi\u1ec7p.<\/p>\n\n\n\n Mang l\u1ea1i \u0111\u1ecbnh h\u01b0\u1edbng cho nh\u00e2n vi\u00ean.<\/p>\n\n\n\n C\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/p>\n\n\n\n \u0110\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3, b\u1ea1n th\u1ef1c hi\u1ec7n theo 4 b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n<\/p>\n\n\n\n C\u00e1c c\u1ea5p qu\u1ea3n l\u00fd c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kinh doanh r\u00f5 r\u00e0ng n\u1ebfu mu\u1ed1n th\u00e0nh c\u00f4ng. M\u1ee5c ti\u00eau \u0111\u00f3 s\u1ebd bao g\u1ed3m doanh s\u1ed1, v\u1ecb th\u1ebf c\u1ea1nh tranh, quy m\u00f4,\u2026Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh SMART, c\u1ee5 th\u1ec3.<\/p>\n\n\n\n S = Specific: M\u1ee5c ti\u00eau ph\u1ea3i c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng (mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1i g\u00ec, mu\u1ed1n l\u00e0m nh\u1eefng g\u00ec,\u2026.)<\/p>\n\n\n\n M = Measurable: Ph\u1ea3i \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c (con s\u1ed1 \u0111\u00f3 l\u00e0 bao nhi\u00eau?)<\/p>\n\n\n\n A = Attainable: C\u00f3 kh\u1ea3 thi hay kh\u00f4ng? Ngh\u0129a l\u00e0 khi x\u00e1c l\u1eadp m\u1ee5c ti\u00eau, c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ngu\u1ed3n l\u1ef1c, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p,\u2026.<\/p>\n\n\n\n R = Relevant: M\u1ee5c ti\u00eau \u0111\u1eb7t ra ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi l\u0129nh v\u1ef1c kinh doanh v\u00e0 c\u00f3 k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf.<\/p>\n\n\n\n T = Time bound: M\u1ed1c th\u1eddi gian th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n C\u00f3 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p kh\u00f4ng thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau, \u0111i\u1ec1u \u0111\u00f3 l\u00e0 ho\u00e0n to\u00e0n sai l\u1ea7m. M\u1ee5c ti\u00eau gi\u1ed1ng nh\u01b0 \u201ckim ch\u1ec9 nam\u201d gi\u00fap cho doanh nghi\u1ec7p r\u00fat ng\u1eafn con \u0111\u01b0\u1eddng th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n Kh\u1ea3o s\u00e1t, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/p>\n\n\n\n \u0110\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n ph\u1ea3i n\u1eafm ch\u1eafc \u0111\u01b0\u1ee3c nhu c\u1ea7u th\u1ecb y\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay l\u00e0 g\u00ec, b\u00ean c\u1ea1nh \u0111\u00f3 c\u00f2n c\u1ea7n t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh. V\u00e0 vi\u1ec7c ph\u00e2n t\u00edch SWOT s\u1ebd gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0y d\u1ec5 d\u00e0ng.<\/p>\n\n\n\n SWOT \u0111\u1ea1i di\u1ec7n cho:<\/p>\n\n\n\n S = Strengths: Th\u1ebf m\u1ea1nh m\u00e0 doanh nghi\u1ec7p b\u1ea1n c\u00f3 l\u00e0 g\u00ec?<\/p>\n\n\n\n W = Weaknesses: \u0110i\u1ec3m y\u1ebfu n\u00e0o c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecb khai th\u00e1c<\/p>\n\n\n\n O = Opportunities: C\u00f3 c\u00e1c c\u01a1 h\u1ed9i n\u00e0o tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 khai th\u00e1c<\/p>\n\n\n\n T = Threats: M\u1ed1i \u0111e d\u1ecda n\u00e0o \u1ea3nh h\u01b0\u1edfng t\u1edbi kinh doanh.<\/p>\n\n\n\n B\u00ean c\u1ea1nh \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng th\u00eam m\u00f4 h\u00ecnh ph\u00e2n t\u00edch kh\u00e1c nh\u01b0 BCG, PEST,\u2026<\/p>\n\n\n\n X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m<\/p>\n\n\n\n Khi \u0111\u00e3 hi\u1ec3u h\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng, \u0111i\u1ec3m m\u1ea1nh \u0111i\u1ec3m y\u1ebfu c\u1ee7a doanh nghi\u1ec7p, b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c cho s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb, c\u1ee5 th\u1ec3 h\u00f3a l\u1ee3i th\u1ebf c\u1ea1nh tranh, \u0111\u1ea1t m\u1ee5c ti\u00eau \u0111\u1ec1 ra.<\/p>\n\n\n\n Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng, l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh. B\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0a ra lo\u1ea1i h\u00ecnh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3 \u0111\u1ec3 kinh doanh n\u00ean chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh \u0111\u1ec3 c\u00f3 ph\u01b0\u01a1ng h\u01b0\u1edbng ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n C\u00e1c doanh nghi\u1ec7p c\u0169ng c\u1ea7n ph\u1ea3i t\u1eadp trung v\u00e0o nh\u1eefng yeus t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng. C\u00e1c y\u1ebfu t\u1ed1 \u0111\u00f3 l\u00e0: ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, gi\u00e1 th\u00e0nh, th\u01b0\u01a1ng hi\u1ec7u,\u2026..M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 c\u1ea7n ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c 3 c\u00e2u h\u1ecfi sau:<\/p>\n\n\n\n M\u1ee5c ti\u00eau \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 g\u00ec?<\/p>\n\n\n\n \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 ai?<\/p>\n\n\n\n L\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p l\u00e0 g\u00ec v\u00e0 l\u00e0m sao \u0111\u1ec3 chi\u1ebfn th\u1eafng \u0111\u1ed1i th\u1ee7?<\/p>\n\n\n\n B\u00ean c\u1ea1nh \u0111\u00f3, nhi\u1ec7m v\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 ch\u00ednh l\u00e0 thi\u1ebft l\u1eadp timeline \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 v\u00e0 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c. B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 cho to\u00e0n b\u1ed9 k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n. M\u1ed9t b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c s\u1ebd c\u00f3 c\u00e1c th\u00e0nh ph\u1ea7n sau:<\/p>\n\n\n\n 4 tr\u1ee5 c\u1ed9t: T\u00e0i ch\u00ednh, kh\u00e1ch h\u00e0ng, quy tr\u00ecnh, con ng\u01b0\u1eddi<\/p>\n\n\n\n Li\u1ec7t k\u00ea c\u00e1c m\u1ee5c ti\u00eau tr\u1ee5 c\u1ed9t v\u00e0 kh\u00f4ng v\u01b0\u1ee3t qu\u00e1 20 m\u1ee5c ti\u00eau<\/p>\n\n\n\n C\u00e1c m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo chi\u1ec1u d\u1ecdc v\u00e0 \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi nhau.<\/p>\n\n\n\n Ch\u00fa th\u00edch c\u00e1c m\u1ed1i quan h\u1ec7 nh\u00e2n qu\u1ea3 gi\u1eefa c\u00e1c m\u1ee5c ti\u00eau.<\/p>\n\n\n\n Tri\u1ec3n khai k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c<\/p>\n\n\n\n T\u1ed5 ch\u1ee9c h\u1ecdp v\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a nhi\u1ec1u th\u00e0nh ph\u1ea7n l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng k\u1ebf ho\u1ea1ch. Ngo\u00e0i c\u00f4ng t\u00e1c truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 c\u0169ng c\u1ea7n \u00e1p d\u1ee5ng t\u1edbi to\u00e0n b\u1ed9 nh\u00e2n vi\u00ean \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ecbnh h\u01b0\u1edbng c\u00f4ng ty theo m\u1ee5c ti\u00eau chung nh\u1ea5t. Khi tri\u1ec3n khai, ti\u00eau ch\u00ed KPI s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng xuy\u00ean xu\u1ea5t nh\u01b0 m\u1ed9t c\u00e1ch truy\u1ec1n \u0111\u1ea1t tr\u00e1ch nhi\u1ec7m t\u1eeb c\u1ea5p tr\u00ean xu\u1ed1ng c\u1ea5p d\u01b0\u1edbi.<\/p>\n\n\n\n \u0110\u00e1nh gi\u00e1, \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u<\/p>\n\n\n\n \u0110\u00e2y l\u00e0 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a doanh nghi\u1ec7p. V\u00e0 \u0111\u00e2y c\u0169ng l\u00e0 b\u01b0\u1edbc \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u00f3 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p hay kh\u00f4ng.<\/p>\n\n\n\n Hi\u1ec7n nay, c\u00f3 nhi\u1ec1u ph\u1ea7n m\u1ec1m gi\u00fap th\u1ed1ng k\u00ea t\u1ef1 \u0111\u1ed9ng nh\u1eefng s\u1ed1 li\u1ec7u, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i v\u00e0 c\u1eadp nh\u1eadp nhanh ch\u00f3ng, ch\u00ednh x\u00e1c. T\u1eeb c\u00e1c con s\u1ed1 c\u1ee5 th\u1ec3 \u0111\u00f3 s\u1ebd gi\u00fap b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n v\u00e0 m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n\n\n\n M\u1eb9o x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n M\u1ee5c \u0111\u00edch<\/p>\n\n\n\n Trong khi nhi\u1ec1u doanh nghi\u1ec7p h\u1ee9a h\u1eb9n nhi\u1ec1u th\u1ee9 th\u00ec \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. N\u00f3i c\u00e1ch kh\u00e1c l\u00e0 m\u1ee5c \u0111\u00edch m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m l\u00e0 g\u00ec \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n T\u00ednh nh\u1ea5t qu\u00e1n<\/p>\n\n\n\n Ch\u00eca kh\u00f3a x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t trong m\u1eaft ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3 ch\u00ednh l\u00e0 t\u00ednh nh\u1ea5t qu\u00e1n. H\u00e3y \u0111\u1ec3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n c\u00f3 s\u1ef1 nh\u1ea5t qu\u00e1n t\u1eeb truy\u1ec1n th\u00f4ng, m\u1ea1ng x\u00e3 h\u1ed9i cho t\u1edbi chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m,\u2026<\/p>\n\n\n\n T\u00ednh linh ho\u1ea1t<\/p>\n\n\n\n Th\u1ebf gi\u1edbi thay \u0111\u1ed5i t\u1eebng ng\u00e0y v\u00e0 th\u1ecb tr\u01b0\u1eddng kinh doanh c\u0169ng v\u1eady, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i duy tr\u00ec s\u1ef1 linh ho\u1ea1t \u0111\u1ec3 gi\u1eef li\u00ean quan. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n tr\u1edf n\u00ean s\u00e1ng t\u1ea1o h\u01a1n v\u00e0 b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i chu\u1ea9n b\u1ecb m\u1ecdi th\u1ee9 \u0111\u1ec3 ph\u00f2ng c\u00e1c tr\u01b0\u1eddng h\u1ee3p x\u1ea3y ra.<\/p>\n\n\n\n \u0110em l\u1ea1i c\u1ea3m x\u00fac<\/p>\n\n\n\n \u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, c\u00e1c c\u00f4ng ty, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 v\u00e0o c\u1ea3m x\u00fac c\u1ee7a h\u1ecd. Trong th\u1ecb tr\u01b0\u1eddng kinh doanh, ng\u01b0\u1eddi d\u00f9ng l\u00e0 trung t\u00e2m, b\u1ea1n h\u00e3y t\u1ea1o cho h\u1ecd nh\u1eefng c\u1ea3m x\u00fac th\u00e2n thu\u1ed9c \u0111\u1ec3 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n Nh\u1eadn di\u1ec7n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/p>\n\n\n\n H\u00e3y xem \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i v\u01b0\u1ee3t qu\u00e1 n\u1ebfu mu\u1ed1n th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c kinh doanh. Khi \u0111\u00e3 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec b\u1ea1n s\u1ebd t\u1ea1o ra nhi\u1ec1u gi\u00e1 tr\u1ecb l\u1edbn trong th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n S\u1ef1 kh\u00e1c nhau gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt<\/p>\n\n\n\n C\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m l\u1eabn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt l\u00e0 m\u1ed9t nh\u01b0ng th\u1ef1c ch\u1ea5t th\u00ec kh\u00f4ng ph\u1ea3i v\u1eady. \u0110\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng ph\u00e2n bi\u1ec7t, Vietlearn.org s\u1ebd ch\u1ec9 ra s\u1ef1 kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n gi\u1eefa ch\u00fang \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n Ti\u00eau ch\u00ed Chi\u1ebfn l\u01b0\u1ee3c Chi\u1ebfn thu\u1eadt<\/p>\n\n\n\n M\u1ee5c \u0111\u00edch X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, th\u00fac \u0111\u1ea9y c\u00f4ng ty, doanh nghi\u1ec7p S\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau h\u1ed7 tr\u1ee3 cho nhi\u1ec7m v\u1ee5 \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh<\/p>\n\n\n\n Vai tr\u00f2 C\u00e1c nh\u00e2n t\u1ed1 c\u00f3 th\u1ec3 s\u1ebd \u1ea3nh h\u01b0\u1edfng t\u1edbi ngu\u1ed3n l\u1ef1c trong t\u1ed5 ch\u1ee9c L\u00e3nh \u0111\u1ea1o c\u1ee7a m\u1ed9t s\u1ed1 b\u1ed9 ph\u1eadn s\u1ebd \u0111i\u1ec1u \u0111\u1ed9ng c\u00e1c ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf chuy\u1ec3n th\u00e0nh c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1eadp h\u1ee3p c\u00e1c m\u1ee5c ti\u00eau.<\/p>\n\n\n\n Tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh \u0110\u01b0\u1ee3c t\u1ed5 ch\u1ee9c ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 n\u0103ng l\u1ef1c t\u1ed5ng th\u1ec3. T\u1ed5 ch\u1ee9c s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1edbi c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ee5 th\u1ec3 \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh.<\/p>\n\n\n\n Ph\u1ea1m vi T\u1ea5t c\u1ea3 c\u00e1c ngu\u1ed3n l\u1ef1c trong t\u1ed5 ch\u1ee9c T\u1eadp h\u1ee3p con c\u00e1c ngu\u1ed3n l\u1ef1c s\u1eed d\u1ee5ng trong m\u1ed9t k\u1ebf ho\u1ea1ch ho\u1eb7c quy tr\u00ecnh.<\/p>\n\n\n\n Th\u1eddi gian D\u00e0i h\u1ea1n v\u00e0 thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean Ng\u1eafn h\u1ea1n, linh ho\u1ea1t \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111i\u1ec1u ki\u1ec7n c\u1ee5 th\u1ec3.<\/p>\n\n\n\n Ph\u01b0\u01a1ng ph\u00e1p S\u1eed d\u1ee5ng kinh nghi\u1ec7m, ph\u00e2n t\u00edch, suy ngh\u0129, giao ti\u1ebfp. S\u1eed d\u1ee5ng tr\u1ea3i nghi\u1ec7m, ph\u01b0\u01a1ng ph\u00e1p, k\u1ebf ho\u1ea1ch, quy tr\u00ecnh v\u00e0 nh\u00f3m<\/p>\n\n\n\n \u0110\u1ea7u ra T\u1ea1o ra c\u00e1c m\u1ee5c ti\u00eau t\u1ed5 ch\u1ee9c r\u00f5 r\u00e0ng, k\u1ebf ho\u1ea1ch, b\u1ea3n \u0111\u1ed3, v\u00e0 c\u00e1c ph\u00e9p \u0111o su\u1ea5t ch\u1ec9nh S\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i, \u0111\u1ea7u ra r\u00f5 r\u00e0ng, b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5, th\u1eddi gian, con ng\u01b0\u1eddi.<\/p>\n\n\n\n D\u00f9 l\u00e0 2 thu\u1eadt ng\u1eef kh\u00e1c nhau nh\u01b0ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt l\u1ea1i c\u00f3 m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd. Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 vi\u1ec7c l\u1ef1a ch\u1ecdn k\u1ebf ho\u1ea1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 ho\u00e0n thi\u1ec7n m\u1ee5c ti\u00eau c\u00f2n chi\u1ebfn thu\u1eadt s\u1ebd ph\u1ea3n \u1ee9ng t\u1ee9c th\u00ec c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ec3 \u0111\u00e1p \u1ee9ng khi m\u00f4i tr\u01b0\u1eddng kinh doanh thay \u0111\u1ed5i. \u0110\u1ed1i v\u1edbi th\u1ef1c th\u1ec3 kinh doanh, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt \u0111\u1ec1u gi\u1eef vai tr\u00f2 quan tr\u1ecdng. Trong qu\u00e1 tr\u00ecnh \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn thu\u1eadt c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p, chi\u1ebfn l\u01b0\u1ee3c n\u00ean xem x\u00e9t chi\u1ebfn thu\u1eadt. N\u1ebfu c\u1ea3 2 ho\u1ea1t \u0111\u1ed9ng song song th\u00ec k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ebd lu\u00f4n kh\u1ea3 quan, nguy\u00ean c\u01a1 th\u1ea5t b\u1ea1i gi\u1ea3m xu\u1ed1ng \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00e0nh c\u00f4ng<\/p>\n\n\n\n Coca \u2013 cola<\/p>\n\n\n\n L\u00e0 m\u1ed9t trong nh\u1eefng \u201c\u00f4ng l\u1edbn\u201d trong \u201cl\u00e0ng\u201d \u0111\u1ed3 u\u1ed1ng gi\u1ea3i kh\u00e1t, Coca \u2013 cola ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh marketing<\/a> hi\u1ec7u qu\u1ea3. S\u1ef1 nh\u1ea5t qu\u00e1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u1eeb m\u00e0u s\u1eafc cho t\u1edbi ph\u00f4ng ch\u1eef gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft. Logo m\u00e0u \u0111\u1ecf tr\u1eafng \u0111\u01b0\u1ee3c c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi v\u00e0 ng\u01b0\u1eddi d\u00f9ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Coca \u2013 cola nhanh ch\u00f3ng. H\u1ecd \u0111\u00e3 gi\u1eef n\u00e9t \u0111\u1eb9p n\u00e0y h\u00e0ng tr\u0103m n\u0103m v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 t\u1ea5m g\u01b0\u01a1ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c noi theo.<\/p>\n\n\n\n Apple<\/p>\n\n\n\n Apple l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ee9c h\u00fat l\u1edbn v\u1edbi gi\u1edbi truy\u1ec1n th\u00f4ng m\u00e0 kh\u00f4ng c\u1ea7n c\u00f4ng ty ph\u1ea3i qu\u1ea3ng c\u00e1o nh\u1ea5t l\u00e0 khi ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi. \u0110i\u1ec1u \u0111\u00f3 ch\u1ee9ng t\u1ecf \u0111\u01b0\u1ee3c s\u1ee9c h\u00fat c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u201c\u0111\u00ecnh \u0111\u00e1m\u201d n\u00e0y.. C\u00e1c th\u1eddi \u0111i\u1ec3m tr\u01b0\u1edbc v\u00e0 sau khi s\u1ea3n ph\u1ea9m cao c\u1ea5p h\u01a1n c\u1ee7a Apple \u0111\u01b0\u1ee3c ra m\u1eaft, b\u00e1o ch\u00ed v\u00e0 social media ra s\u1ee9c khai th\u00e1c d\u00f9 \u0111\u01a1n v\u1ecb ch\u01b0a ti\u1ebft l\u1ed9 b\u1ea5t k\u1ef3 m\u1ed9t th\u00f4ng tin n\u00e0o. Ch\u00ednh v\u00ec th\u1ebf, \u0111\u00e3 gi\u00fap cho nh\u1eefng chi\u1ebfc iPhone tr\u1edf th\u00e0nh c\u00e1c \u201csi\u00eau ph\u1ea9m\u201d \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u tr\u00ean th\u1ecb tr\u01b0\u1eddng. Apple t\u1ea1o cho ng\u01b0\u1eddi d\u00f9ng c\u1ea3m gi\u00e1c \u201cch\u1eadm ch\u00e2n th\u00ec kh\u00f4ng \u0111\u1ebfn l\u01b0\u1ee3t\u201d v\u00e0 t\u00e2m l\u00fd \u0103n theo. Anh c\u1ea3 Apple bi\u1ebft x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng, \u0111i\u1ec3m m\u1ea1nh \u2013 \u0111i\u1ec3m y\u1ebfu v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing<\/a> t\u1ea1o tin \u0111\u1ed3n.<\/p>\n\n\n\n \u0110i\u1ec7n m\u00e1y xanh<\/p>\n\n\n\n L\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u201cl\u00e0m m\u01b0a l\u00e0m gi\u00f3\u201d tr\u00ean th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam trong nh\u1eefng n\u0103m qua. \u0110i\u1ec7n m\u00e1y xanh \u0111\u00e3 t\u1ea1o ra m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng l\u1edbn trong ng\u00e0nh b\u00e1n l\u1ebb v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0 \u0111\u1ed3 gia d\u1ee5ng. \u0110\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111i\u1ec7n m\u00e1y xanh \u0111\u00e3 t\u1ea1o ra c\u00e1c viral video qu\u1ea3ng c\u00e1o \u201ckhu\u1ea5y \u0111\u1ed9ng\u201d c\u1ed9ng \u0111\u1ed3ng trong m\u1ed9t th\u1eddi gian d\u00e0i v\u00e0 \u0111\u00f3 \u0111\u00e3 l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 \u0111\u00e2y c\u0169ng \u0111\u01b0\u1ee3c coi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u201ckinh \u0111i\u1ec3n\u201d t\u1ea1i Vi\u1ec7t Nam, ng\u01b0\u1eddi kh\u01a1i m\u00e0o cho chi\u1ebfn l\u01b0\u1ee3c marketing<\/a> \u201c\u00e1m \u1ea3nh\u201d nh\u01b0ng d\u1ec5 d\u00e0ng \u0111i v\u00e0o t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n Mong r\u1eb1ng n\u1ed9i dung th\u00f4ng tin tr\u00ean \u0111\u00e2y, s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u th\u00eam v\u1ec1 kh\u00e1i ni\u1ec7m chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? C\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c. C\u0103n c\u1ee9 v\u00e0o t\u00ecnh h\u00ecnh c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p m\u00e0 b\u1ea1n \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n <\/p>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":" Ghi ch\u00fa: T\u00e0i li\u1ec7u tr\u00edch d\u1eabn Trong kinh doanh, chi\u1ebfn l\u01b0\u1ee3c gi\u1eef vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng kh\u00f4ng ch\u1ec9 \u0111em t\u1edbi nh\u1eefng l\u1ee3i \u00edch v\u1ec1 m\u1eb7t kinh t\u1ebf m\u00e0 c\u00f2n gi\u00fap b\u1ea1n t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf, t\u00ean tu\u1ed5i. Th\u1ebf nh\u01b0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1i ni\u1ec7m chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? c\u00e1ch […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_disable_autopaging":false},"categories":[1],"tags":[],"class_list":["post-3743","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts\/3743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/comments?post=3743"}],"version-history":[{"count":0,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts\/3743\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/media?parent=3743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/categories?post=3743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/tags?post=3743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}