marketing<\/a> \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng ph\u1ed5 bi\u1ebfn trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh, b\u00e1o gi\u1ea5y ho\u1eb7c qu\u1ea3ng c\u00e1o tr\u00ean tivi. Ng\u00e0y nay, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, h\u00ecnh th\u1ee9c marketing \u0111ang \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i sang m\u00f4i tr\u01b0\u1eddng online.<\/p>\n\n\n\nKOL l\u00e0 g\u00ec trong marketing? L\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng nh\u00e2n v\u1eadt c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn tr\u00ean c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng \u0111\u01b0\u1ee3c m\u1eddi tham gia v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng t\u1ea1o s\u1ef1 lan t\u1ecfa. C\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i b\u1edfi 3 ti\u00eau ch\u00ed: \u0110\u1ed9 ph\u1ee7, kh\u1ea3 n\u0103ng thay \u0111\u1ed5i \u00fd ki\u1ebfn ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u1ef1 li\u00ean quan t\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c KOL trong marketing s\u1ebd gi\u00fap cho c\u00e1c doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c ch\u1ec9 s\u1ed1 KPI trong th\u1eddi gian nhanh ch\u00f3ng.<\/p>\n\n\n\n
C\u00e1c d\u1ea1ng KOL ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay<\/p>\n\n\n\n
KOL t\u1ed3n t\u1ea1i d\u01b0\u1edbi 3 d\u1ea1ng ph\u1ed5 bi\u1ebfn \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n
Celebrity: Th\u01b0\u1eddng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi v\u1edbi t\u00ean g\u1ecdi l\u00e0 Celeb, l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u2013 \u201csao h\u1ea1ng A\u201d nh\u01b0 c\u00e1c ca s\u0129, di\u1ec5n vi\u00ean hay nh\u1eadt v\u1eadt c\u1ee7a c\u00f4ng ch\u00fang. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u1edbn kh\u00f4ng ch\u1ec9 trong n\u01b0\u1edbc m\u00e0 c\u00f2n t\u1ea7m c\u1ee1 qu\u1ed1c t\u1ebf. Th\u00f4ng qua s\u1ef1 m\u1ebfn m\u1ed9 c\u1ee7a c\u00e1c fan, \u00fd ki\u1ebfn c\u1ee7a h\u1ecd t\u1ea1o ra m\u1ed9t xu h\u01b0\u1edbng m\u1edbi, \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi s\u0103n \u0111\u00f3n.<\/p>\n\n\n\n
Influencer (ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng): M\u1eb7c d\u00f9 h\u1ecd kh\u00f4ng qu\u00e1 n\u1ed5i ti\u1ebfng nh\u01b0ng l\u1ea1i c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ebfn m\u1ed9t b\u1ed9 ph\u1eadn kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u00f3. Influencer c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t chuy\u00ean gia v\u1ec1 t\u00e2m \u00fd, m\u1ed9t b\u00e1c s\u0129 hay m\u1ed9t beauty blogger,\u2026Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft t\u1edbi h\u1ecd nh\u01b0ng l\u1ea1i quan t\u00e2m t\u1edbi l\u0129nh v\u1ef1c h\u1ecd l\u00e0 chuy\u00ean gia th\u00ec \u00fd ki\u1ebfn c\u1ee7a h\u1ecd c\u0169ng c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n
Mass seeder: L\u00e0 nh\u00f3m KOL c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng \u00edt nh\u1ea5t, h\u1ecd th\u01b0\u1eddng \u0111\u00f3ng vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi chia s\u1ebb \u00fd ki\u1ebfn t\u1eeb Influencer hay Cebeb \u0111\u1ebfn m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u1ecf l\u1ebb v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9, tin t\u01b0\u1edfng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n
Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng th\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n trong l\u0129nh v\u1ef1c, \u0111\u01b0\u1ee3c \u0111\u00e1ng gi\u00e1 l\u00e0 \u0111\u00e1ng tin c\u1eady v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau. \u0110\u00e2y ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh t\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing v\u00ec nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i h\u1ecd th\u01b0\u1eddng s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nh\u1eefng \u00fd ki\u1ebfn. B\u1edfi v\u1eady, c\u00e1c c\u00f4ng ty, doanh nghi\u1ec7p th\u01b0\u1eddng \u201cm\u1ea1nh tay\u201d chi cho c\u00e1c KOLs khi \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi lo\u1ea1i s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111ang ph\u00e2n ph\u1ed1i.<\/p>\n\n\n\n
L\u1ee3i \u00edch c\u1ee7a KOLs gi\u1eef m\u1ed9t vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu nh\u01b0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng c\u00e1c KOL trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, ch\u1eafc ch\u1eafn s\u1ebd mang t\u1edbi nhi\u1ec1u l\u1ee3i \u00edch, trong \u0111\u00f3 ph\u1ea3i k\u1ec3 \u0111\u1ebfn:<\/p>\n\n\n\n
Ti\u1ebfp c\u1eadn \u0111\u00fang v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau: KOLs gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u00fang c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00ec nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i h\u1ecd \u0111\u1ec1u l\u00e0 thu\u1ed9c m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 trong m\u1ed9t l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3.<\/p>\n\n\n\n
T\u0103ng \u0111\u1ed9 uy t\u00edn v\u1edbi kh\u00e1ch h\u00e0ng: \u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t KOL \u0111\u00ecnh \u0111\u00e1m th\u00ec h\u1ecd c\u0169ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u1ec1 l\u0129nh v\u1ef1c \u0111\u00f3. N\u00ean khi gi\u1edbi thi\u1ec7u v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 t\u1eeb h\u1ecd s\u1ebd l\u00e0m t\u0103ng th\u00eam s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
T\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u: B\u00ean c\u1ea1nh vi\u1ec7c n\u00e2ng cao, t\u1ea1o l\u00f2ng tin, s\u1ef1 uy t\u00edn c\u1ee7a c\u00f4ng ty, doanh nghi\u1ec7p c\u00e1c KOL c\u00f2n gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, lan t\u1ecfa t\u1edbi nhi\u1ec1u ng\u01b0\u1eddi trong c\u00f9ng l\u0129nh v\u1ef1c, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n.<\/p>\n\n\n\n
Th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m: M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u lu\u00f4n ph\u00e2n v\u00e2n khi l\u1ef1a ch\u1ecdn mua b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3. L\u00fac n\u00e0y h\u1ecd s\u1ebd t\u00ecm \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n, kinh nghi\u1ec7m \u0111\u1ec3 l\u1eafng nghe nh\u1eefng l\u1eddi khuy\u00ean t\u1eeb h\u1ecd. Theo t\u00e2m l\u00fd ng\u01b0\u1eddi d\u00f9ng, h\u1ecd s\u1ebd s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c KOL.<\/p>\n\n\n\n
C\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a khi SEO: Khi c\u00e1c KOLs \u0111\u0103ng b\u00e0i tr\u00ean c\u00e1c blog hay c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i h\u1ecd th\u01b0\u1eddng ch\u00e8n th\u00eam link li\u00ean k\u1ebft v\u1ec1 website \u0111\u00f3. B\u1edfi s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb KOL r\u1ea5t l\u1edbn n\u00ean s\u1ebd gi\u00fap t\u0103ng l\u01b0\u1ee3ng traffic, t\u0103ng th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a tr\u00ean google.<\/p>\n\n\n\n
Nguy\u00ean t\u1eafc l\u1ef1a ch\u1ecdn KOLs mang l\u1ea1i chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3?<\/p>\n\n\n\n
\u0110\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c KOL ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch marketing, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i xem x\u00e9t d\u1ef1a tr\u00ean 4 ti\u00eau ch\u00ed sau:<\/p>\n\n\n\n
Reach ( \u0110\u1ed9 ph\u1ee7): \u0110\u01b0\u1ee3c t\u00ednh b\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i, m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a c\u00f4ng ch\u00fang v\u1edbi influencer. \u0110\u00e2y s\u1ebd l\u00e0 c\u0103n c\u1ee9 \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p d\u1ef1a v\u00e0o nhu c\u1ea7u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 l\u1ef1a ch\u1ecdn KOL ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n
Relevance (S\u1ef1 li\u00ean quan): \u0110\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua c\u00e1c y\u1ebfu t\u1ed1:<\/p>\n\n\n\n
Personal image (th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n): Phong c\u00e1ch th\u1eddi trang, quan ni\u1ec7m s\u1ed1ng, ph\u00e1t ng\u00f4n.<\/p>\n\n\n\n
Demographic (Th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc): Bao g\u1ed3m gi\u1edbi t\u00ednh, tu\u1ed5i t\u00e1c, l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n.<\/p>\n\n\n\n
Type of post\/ topic (N\u1ed9i dung b\u00e0i vi\u1ebft tr\u00ean trang c\u00e1 nh\u00e2n): V\u0103n phong, ch\u1ee7 \u0111\u1ec1 m\u00e0 h\u1ecd quan t\u00e2m;<\/p>\n\n\n\n
Fans\/ followers (\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3): Th\u00f4ng tin v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, ch\u1ee7 \u0111\u1ec1 quan t\u00e2m c\u1ee7a h\u1ecd.<\/p>\n\n\n\n
Resonance (Kh\u1ea3 n\u0103ng thay \u0111\u1ed5i \u00fd ki\u1ebfn ng\u01b0\u1eddi d\u00f9ng): Th\u1ec3 hi\u1ec7n qua m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1n gi\u1ea3 v\u1edbi n\u1ed9i dung m\u00e0 influencer \u0111\u01b0a ra.<\/p>\n\n\n\n
Sentiment (Ch\u1ec9 s\u1ed1 c\u1ea3m x\u00fac): L\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong c\u00e1c chi\u1ebfn d\u1ecbch marketing s\u1ea3n ph\u1ea9m. Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n KOLs c\u00f3 mang l\u1ea1i hi\u1ec7u \u1ee9ng t\u00edch c\u1ef1c \u0111\u1ed1i v\u1edbi t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n
L\u00e0m sao \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t KOL ch\u00ednh hi\u1ec7u \u2013 v\u1ea1n ng\u01b0\u1eddi m\u00ea?<\/p>\n\n\n\n
V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd marketing, KOL nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t ngh\u1ec1 \u201ch\u00e1i ra ti\u1ec1n\u201d \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn, nh\u1ea5t l\u00e0 c\u00e1c b\u1ea1n tr\u1ebb. Ch\u1ec9 c\u1ea7n m\u1ed9t t\u00e0i kho\u1ea3n facebook, instagram v\u1edbi l\u01b0\u1ee3t theo d\u00f5i \u201ckh\u1ee7ng\u201d l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft tay l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m cho h\u1ecd.<\/p>\n\n\n\n
Nghe th\u00ec r\u1ea5t \u0111\u01a1n gi\u1ea3n nh\u01b0ng kh\u00f4ng h\u1ec1 \u201cd\u1ec5 \u0103n\u201d \u0111\u00e2u nh\u00e9! \u0110\u1ec3 t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t v\u00e0i \u201cchi\u00eau\u201d \u0111\u1ec3 thu h\u00fat kh\u00e1ch. V\u1eady l\u00e0m sao \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t KOLs ch\u00ednh hi\u1ec7u \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng \u201cs\u0103n \u0111\u00f3n\u201d? Th\u00f4ng tin s\u1ebd c\u00f3 trong n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n
X\u00e1c \u0111\u1ecbnh th\u1ebf m\u1ea1nh c\u1ee7a b\u1ea3n th\u00e2n: \u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 c\u0169ng l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t, b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c lo\u1ea1i h\u00ecnh m\u00ecnh \u0111ang mu\u1ed1n l\u00e0m l\u00e0 g\u00ec. L\u1eddi khuy\u00ean cho b\u1ea1n l\u00e0 n\u00ean l\u1ef1a ch\u1ecdn nh\u1eefng g\u00ec m\u00e0 b\u1ea1n y\u00eau th\u00edch, l\u00e0 th\u1ebf m\u1ea1nh c\u1ee7a b\u1ea1n. N\u1ebfu nh\u01b0 b\u1ea1n l\u00e0 ng\u01b0\u1eddi am hi\u1ec3u v\u1ec1 m\u1ef9 ph\u1ea9m, c\u00f3 m\u1ed9t l\u00e0n da \u0111\u1eb9p th\u00ec h\u00e3y l\u1eadp m\u1ed9t k\u00eanh chuy\u00ean v\u1ec1 l\u0129nh v\u1ef1c ch\u0103m s\u00f3c da, l\u00e0m \u0111\u1eb9p hay b\u1ea1n l\u00e0 ng\u01b0\u1eddi th\u00edch xem phim, kh\u1ea3 n\u0103ng c\u1ea3m th\u1ee5 n\u1ed9i dung t\u1ed1t th\u00ec h\u00e3y l\u00e0m v\u1ec1 c\u00e1c blog review phim.<\/p>\n\n\n\n
X\u00e1c \u0111\u1ecbnh nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau: Khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c l\u0129nh v\u1ef1c b\u1ea1n mong mu\u1ed1n l\u00e0m \u201cLeader\u201d th\u00ec b\u1ea1n c\u0169ng c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng h\u01b0\u1edbng t\u1edbi l\u00e0 ai. H\u1ecd l\u00e0 nam hay n\u1eef, \u0111\u1ed9 tu\u1ed5i nh\u01b0 th\u1ebf n\u00e0o, l\u00e0 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng hay c\u00f4ng nh\u00e2n l\u00e0m vi\u1ec7c trong nh\u00e0 x\u01b0\u1edfng,\u2026Vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n t\u1eadp trung ngu\u1ed3n l\u1ef1c \u0111\u1ec3 ti\u1ebfp c\u1eadn, thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd trong qu\u00e1 tr\u00ecnh s\u1ea3n ph\u1ea9m. C\u00e1ch l\u00e0m n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed v\u00e0 h\u1ea1n ch\u1ebf \u0111\u01b0\u1ee3c vi\u1ec7c ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch \u0111\u1ea1i tr\u00e0.<\/p>\n\n\n\n
\u0110\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng: \u0110\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng c\u0169ng c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t n\u1ed9i dung content h\u1ea5p d\u1eabn, ch\u1ea5t l\u01b0\u1ee3ng. B\u1edfi v\u00ec ch\u1ea3 ai mu\u1ed1n quan t\u00e2m t\u1edbi m\u1ed9t k\u00eanh m\u00e0 n\u1ed9i dung c\u1ee7a n\u00f3 s\u00e1o r\u1ed7ng, h\u1eddi h\u1ee3t, kh\u00f4ng gi\u1ea3i \u0111\u00e1p \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd.<\/p>\n\n\n\n
Ki\u00ean nh\u1eabn, ch\u1ea5p nh\u1eadn nh\u1eefng \u00fd ki\u1ebfn tr\u00e1i chi\u1ec1u: N\u1ebfu nh\u01b0 b\u1ea1n \u0111\u00e3 ch\u1ea5p nh\u1eadn l\u00e0m vi\u1ec7c li\u00ean quan t\u1edbi nhi\u1ec1u ng\u01b0\u1eddi th\u00ec c\u0169ng ph\u1ea3i l\u00e0m quen v\u1edbi nhi\u1ec1u \u00fd ki\u1ebfn kh\u00e1c nhau. B\u1ea1n c\u1ea7n ph\u1ea3i ph\u00e2n bi\u1ec7t \u0111\u00e2u l\u00e0 \u00fd ki\u1ebfn g\u00f3p \u00fd x\u00e2y d\u1ef1ng, \u0111\u00e2u l\u00e0 \u00fd ki\u1ebfn c\u00f4ng k\u00edch, b\u1ea5t l\u1ee3i cho c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n. T\u1eeb nh\u1eefng ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c s\u1ebd gi\u00fap b\u1ea1n ho\u00e0n thi\u1ec7n n\u1ed9i dung t\u1ed1t h\u01a1n.<\/p>\n\n\n\n
Kh\u00f4ng ng\u1eebng s\u00e1ng t\u1ea1o: X\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i s\u00e1ng t\u1ea1o \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng. H\u00e3y v\u1eadn d\u1ee5ng s\u00e1ng t\u1ea1o c\u1ee7a m\u00ecnh \u0111\u1ec3 l\u00e0m m\u1edbi n\u1ed9i dung hay xu\u1ea5t ph\u00e1t t\u1eeb \u00fd ki\u1ebfn \u0111\u01a1n gi\u1ea3n c\u1ee7a kh\u00e1n gi\u1ea3 \u1edf d\u01b0\u1edbi ph\u1ea7n b\u00ecnh lu\u1eadn n\u1ed9i dung.<\/p>\n\n\n\n
T\u0103ng c\u01b0\u1eddng c\u00e1c m\u1ed1i quan h\u1ec7: V\u1edbi \u0111\u1eb7c th\u00f9 c\u00f4ng vi\u1ec7c b\u1eaft bu\u1ed9c b\u1ea1n ph\u1ea3i x\u00e2y d\u1ef1ng m\u1ed9t Networking cho m\u00ecnh. H\u00e3y m\u1edf r\u1ed9ng m\u1ed1i quan h\u1ec7 c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c KOL kh\u00e1c nh\u1ea5t l\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 c\u00f3 l\u1ee3i cho c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t k\u1ef9 n\u0103ng giao ti\u1ebfp t\u1ed1t.<\/p>\n\n\n\n
KOL v\u00e0 Influencer \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u00e1c nh\u00e3n h\u00e0ng l\u1ef1a ch\u1ecdn khi tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch marketing qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m. Ch\u00ednh v\u00ec th\u1ebf c\u00f3 kh\u00e1 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng nh\u1ea7m l\u1eabn KOL v\u00e0 Influencer l\u00e0 m\u1ed9t, v\u00e0 kh\u00f4ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c ch\u00fang. V\u1eady n\u00ean, Vietlearn.org s\u1ebd gi\u00fap b\u1ea1n ph\u00e2n bi\u1ec7t ch\u00fang nh\u01b0ng tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u Influencer l\u00e0 g\u00ec?.<\/p>\n\n\n\n
Influencer l\u00e0 ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn tr\u00ean c\u00e1c k\u00eanh Social Media nh\u01b0 Facebook, Instagram,\u2026v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i l\u1edbn. Nh\u1eefng th\u00f4ng tin \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi n\u00e0y truy\u1ec1n t\u1ea3i s\u1ebd t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. D\u1ef1a theo s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i Influencer \u0111\u01b0\u1ee3c chia l\u00e0m 4 nh\u00f3m:<\/p>\n\n\n\n
Nano-influencer: T\u1eeb 1 \u2013 10.000 ng\u01b0\u1eddi theo d\u00f5i.<\/p>\n\n\n\n
Micro-influencer: T\u1eeb 10.000 \u2013 100.000 ng\u01b0\u1eddi theo d\u00f5i.<\/p>\n\n\n\n
Macro-influencer: T\u1eeb 100.000 \u2013 1.000.000 ng\u01b0\u1eddi theo d\u00f5i.<\/p>\n\n\n\n
Mega-influencer: h\u01a1n 1.000.000 ng\u01b0\u1eddi theo d\u00f5i.<\/p>\n\n\n\n
Ti\u00eau ch\u00ed KOL Influencer<\/p>\n\n\n\n
Chuy\u00ean m\u00f4n B\u1eaft bu\u1ed9c b\u1ea1n ph\u1ea3i c\u00f3 m\u1ed9t chuy\u00ean m\u00f4n cao, am hi\u1ec3u s\u00e2u r\u1ed9ng v\u1ec1 l\u0129nh v\u1ef1c \u2013 ng\u00e0nh ngh\u1ec1 nh\u01b0 \u0111\u1ea7u b\u1ebfp, thi\u1ebft k\u1ebf th\u1eddi trang, ki\u1ebfn tr\u00fac s\u01b0, t\u00e0i ch\u00ednh,\u2026 B\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh Influencer ch\u1ec9 c\u1ea7n b\u1ea1n ho\u1ea1t \u0111\u1ed9ng trong m\u00f4i tr\u01b0\u1eddng online \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua c\u00e1c ch\u1ec9 s\u1ed1 theo d\u00f5i tr\u00ean facebook ho\u1eb7c c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c.<\/p>\n\n\n\n
\u0110i\u1ec3m xu\u1ea5t ph\u00e1t Xu\u1ea5t ph\u00e1t t\u1eeb offline. KOL \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn b\u1edfi h\u1ecd c\u00f3 c\u00e1c k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n gi\u1ecfi, ki\u1ebfn th\u1ee9c t\u1ed1t v\u1ec1 b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c n\u00e0o. H\u1ecd c\u00f3 th\u1ec3 l\u00e0 doanh nh\u00e2n, ch\u00ednh tr\u1ecb gia, nh\u00e0 b\u00e1o,\u2026<\/p>\n\n\n\n
V\u00ed d\u1ee5: Tr\u01b0\u1edbc n\u0103m 2018, nh\u00e0 b\u00e1o L\u1ea1i V\u0103n S\u00e2m \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t KOL n\u1ed5i ti\u1ebfng, d\u00f9 ch\u1ec9 xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u01b0 tivi, b\u00e1o \u0111\u00e0i,\u2026V\u00ec \u00f4ng l\u00e0 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m, c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u00e0 tin c\u1eady cao.<\/p>\n\n\n\n
Xu\u1ea5t ph\u00e1t t\u1eeb online, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, thu h\u00fat l\u01b0\u1ee3ng ng\u01b0\u1eddi xem nh\u1ea5t \u0111\u1ecbnh. C\u00e1c Influencer ho\u1ea1t \u0111\u1ed9ng ch\u1ee7 y\u1ebfu tr\u00ean c\u00e1c k\u00eanh social media.<\/p>\n\n\n\n
\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 quan t\u00e2m Thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng b\u1edfi h\u1ecd c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u1eefng v\u00e0ng, \u0111\u01b0a ra nh\u1eefng \u0111\u00e1nh gi\u00e1, t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c t\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
V\u00ed d\u1ee5: Nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7u b\u1ebfp chuy\u00ean nghi\u1ec7p c\u0169ng l\u00e0 m\u1ed9t KOL, b\u1edfi h\u1ecd c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n trong l\u0129nh v\u1ef1c \u1ea9m th\u1ef1c, \u0111\u01b0\u1ee3c kh\u00e1n gi\u1ea3 \u0111\u00e1nh gi\u00e1 cao. Trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh v\u1ec1 \u1ea9m th\u1ef1c nh\u01b0 \u201cVua \u0111\u1ea7u b\u1ebfp\u201d h\u1ecd s\u1ebd l\u1ef1a ch\u1ecdn c\u00e1c KOL l\u00e0m ban gi\u00e1m kh\u1ea3o ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1c Influencer<\/p>\n\n\n\n
Nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i Influencer th\u01b0\u1eddng l\u00e0 v\u00ec c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Influencer ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch, l\u1ed1i s\u1ed1ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n
M\u1ee9c \u0111\u1ed9 lan truy\u1ec1n M\u1ee9c \u0111\u1ed9 lan truy\u1ec1n r\u1ed9ng h\u1eb9p, b\u1ecb gi\u1edbi b\u1ea1n b\u1edfi m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3 quan t\u00e2m t\u1edbi l\u0129nh v\u1ef1c m\u00e0 h\u1ecd \u0111ang ho\u1ea1t \u0111\u1ed9ng Influencer ho\u1ea1t \u0111\u1ed9ng online n\u00ean m\u1ee9c \u0111\u1ed9 lan truy\u1ec1n s\u1ebd t\u1ed1t h\u01a1n v\u00ec m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n v\u1ec1 kh\u00f4ng gian v\u00e0 th\u1eddi gian. N\u00ean Influencer c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn khi l\u01b0\u1edbt facebook, hay xem b\u1ea5t k\u1ef3 k\u00eanh n\u00e0o tr\u00ean youtube.<\/p>\n\n\n\n
=> KOL v\u00e0 Influencer c\u00f3 m\u1ed1i quan h\u1ec7 m\u1eadt thi\u1ebft v\u1edbi nhau. M\u1ed9t Influencer ho\u1ea1t \u0111\u1ed9ng t\u1ed1t \u1edf l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3 th\u00ec c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t KOL v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. N\u1ebfu nh\u01b0 KOL tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t Influencer. V\u1edbi s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, nh\u00e3n h\u00e0ng, \u00edt nhi\u1ec1u \u0111\u00e3 gi\u00fap c\u00e1c Influencer tr\u1edf th\u00e0nh KOLs. Tuy nhi\u00ean, xu h\u01b0\u1edbng Influencer tr\u1edf th\u00e0nh KOLs s\u1ebd kh\u00f3 h\u01a1n, \u0111\u00f2i h\u1ecfi Influencer c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t kh\u1ed1i ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n s\u00e2u r\u1ed9ng.<\/p>\n\n\n\n
V\u00ed d\u1ee5 nh\u01b0:<\/p>\n\n\n\n
Hannah Olala l\u00e0 m\u1ed9t Beauty Blogger \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi theo d\u00f5i khi chia s\u1ebb c\u00e1c tips l\u00e0m \u0111\u1eb9p tr\u00ean youtube v\u00e0 facebook. V\u1edbi l\u01b0\u1ee3ng theo d\u00f5i tr\u00ean facebook g\u1ea7n 400.000 ng\u01b0\u1eddi, Hannah Olala tr\u1edf th\u00e0nh m\u1ed9t Macro-influencer.<\/p>\n\n\n\n
Nh\u1eadn th\u1ea5y m\u1ee9c \u0111\u1ed9 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n c\u00f9ng l\u01b0\u1ee3ng fan l\u1edbn n\u00ean nhi\u1ec1u nh\u00e3n h\u00e0ng nh\u01b0 Lancome, Ohui, Sulwhasoo\u2026 \u0111\u00e3 m\u1eddi Hannah Olala review, \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m. L\u00fac n\u00e0y Hannah Olala t\u1eeb m\u1ed9t Influencer \u0111\u00e3 d\u1ea7n tr\u1edf th\u00e0nh KOL trong l\u0129nh v\u1ef1c m\u1ef9 ph\u1ea9m, l\u00e0m \u0111\u1eb9p.<\/p>\n\n\n\n
\u0110\u1ec3 tr\u1edf m\u1ed9t KOL tr\u1edf th\u00e0nh Influencer th\u00ec \u0111\u01a1n gi\u1ea3n h\u01a1n, b\u1ecd ch\u1ec9 c\u1ea7n ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u00f4i tr\u01b0\u1eddng online l\u00e0 tr\u1edf th\u00e0nh Influencer. Th\u00f4ng th\u01b0\u1eddng c\u00e1c Influencer th\u01b0\u1eddng thu\u1ed9c v\u00e0o nh\u00f3m Nano \u2013 Influencer v\u00e0 Micro \u2013 Influencer.<\/p>\n\n\n\n
V\u00ed d\u1ee5:<\/p>\n\n\n\n
Shark Ph\u1ea1m Thanh H\u01b0ng l\u00e0 m\u1ed9t KOL trong l\u0129nh v\u1ef1c kinh doanh, t\u00e0i ch\u00ednh; c\u00f3 v\u1ed1n ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n s\u00e2u r\u1ed9ng. Khi tham gia v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh \u201cShark Tank Vi\u1ec7t Nam\u201d v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0, Shark H\u01b0ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 KOL v\u1edbi xu\u1ea5t ph\u00e1t t\u1eeb m\u00f4i tr\u01b0\u1eddng offline. Song song \u0111\u00f3, Shark H\u01b0ng v\u1eabn ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u00f4i tr\u01b0\u1eddng online v\u1edbi g\u1ea7n 500.000 ng\u01b0\u1eddi theo d\u00f5i tr\u00ean fanpage m\u1ed7i ng\u00e0y. V\u00e0 hi\u1ec3n nhi\u00ean Shark H\u01b0ng v\u1eeba l\u00e0 m\u1ed9t KOL v\u1eeba l\u00e0 Macro-influencer \u201cch\u00ednh hi\u1ec7u\u201d.<\/p>\n\n\n\n
V\u1edbi c\u00e1c n\u1ed9i dung th\u00f4ng tin trong b\u00e0i vi\u1ebft \u201cKOL l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng c\u1ee7a KOL trong marketing\u201d, hy v\u1ecdng s\u1ebd gi\u00fap \u00edch b\u1ea1n. Truy c\u1eadp ngay website Vietlearn.org \u0111\u1ec3 t\u00ecm hi\u1ec3u nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch kh\u00e1c!<\/p>\n\n\n\n
<\/p>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"
Ghi ch\u00fa: T\u00e0i li\u1ec7u tr\u00edch d\u1eabn V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin, ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng d\u1ea7n \u0111\u01b0\u1ee3c thay th\u1ebf b\u1eb1ng h\u00ecnh th\u1ee9c marketing tr\u1ef1c tuy\u1ebfn. M\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c marketing hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u0111\u00f3 l\u00e0 KOL. V\u1eady KOL l\u00e0 g\u00ec? Ph\u00e2n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_disable_autopaging":false},"categories":[1],"tags":[],"class_list":["post-3764","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts\/3764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/comments?post=3764"}],"version-history":[{"count":0,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts\/3764\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/media?parent=3764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/categories?post=3764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/tags?post=3764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}