Ghi ch\u00fa: T\u00e0i li\u1ec7u tr\u00edch d\u1eabn<\/p>\n\n\n\n
Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, thu\u1eadt ng\u1eef SME ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u201cn\u1edf r\u1ed9\u201d v\u00e0 nh\u1eefng ch\u00ednh s\u00e1ch ph\u00e1t tri\u1ec3n c\u1ee7a nh\u00e0 n\u01b0\u1edbc. V\u1eady SME l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m v\u00e0 m\u1ed9t s\u1ed1 th\u1ee7 thu\u1eadt ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7u qu\u1ea3 cho c\u00f4ng ty v\u1eeba v\u00e0 nh\u1ecf? C\u00f9ng t\u00ecm hi\u1ec3u n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Vietlearn.org.<\/p>\n\n\n\n
SME l\u00e0 g\u00ec? C\u00e1c kh\u00e1i ni\u1ec7m li\u00ean quan<\/p>\n\n\n\n
Doanh nghi\u1ec7p SMEs l\u00e0 g\u00ec?<\/p>\n\n\n\n
SMEs hay SME l\u00e0 t\u00ean vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb Small and Medium Enterprise, d\u1ecbch ngh\u0129a ti\u1ebfng vi\u1ec7t l\u00e0 nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. Khi \u0111\u00f3 SMS ch\u00ednh l\u00e0 ch\u1eef c\u00e1i \u0111\u1ea7u ti\u00ean c\u1ee7a c\u1ee5m t\u1eeb Small and Medium Enterprise.<\/p>\n\n\n\n
Hi\u1ec7n nay, SME chi\u1ebfm \u0111\u1ebfn 90% t\u1ed5ng s\u1ed1 c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n c\u1ea7u, t\u1ea1o ra 50% vi\u1ec7c l\u00e0m cho ng\u01b0\u1eddi lao \u0111\u1ed9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. T\u1ea1i Vi\u1ec7t Nam, c\u00e1c doanh nghi\u1ec7p SME ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng nh\u1edd s\u1ee9c h\u00fat t\u1eeb th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch m\u1edf r\u1ed9ng c\u1ee7a Nh\u00e0 n\u01b0\u1edbc.<\/p>\n\n\n\n
MNC l\u00e0 g\u00ec?<\/p>\n\n\n\n
MNC l\u00e0 t\u00ean vi\u1ebft t\u1eaft c\u1ee7a Multinational corporation c\u00f3 ngh\u0129a l\u00e0 c\u00f4ng ty \u0111a qu\u1ed1c gia. Theo ti\u1ebfng vi\u1ec7t, MNC l\u00e0 kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5 \u00edt nh\u1ea5t t\u1ea1i 2 qu\u1ed1c gia, ho\u1ea1t \u0111\u1ed9ng kinh doanh trong th\u1ecb tr\u01b0\u1eddng kinh doanh qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n
C\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia th\u01b0\u1eddng s\u1edf h\u1eefu c\u00e1c nh\u00e0 m\u00e1y c\u00f9ng v\u0103n ph\u00f2ng l\u00e0m vi\u1ec7c \u1edf hai khu v\u1ef1c kh\u00e1c nhau \u0111\u1ed3ng th\u1eddi c\u00f3 chung m\u1ed9t tr\u1ee5 s\u1edf, \u0111i\u1ec1u ph\u1ed1i m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00f4ng ty. Theo quan \u0111i\u1ec3m c\u1ee7a Black\u2019s Law Dictionary m\u1ed9t c\u00f4ng ty \u0111\u01b0\u1ee3c coi l\u00e0 \u0111a qu\u1ed1c gia n\u1ebfu nh\u01b0 doanh thu tr\u00ean 25% t\u1ed5ng to\u00e0n b\u1ed9 c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u1edf n\u01b0\u1edbc ngo\u00e0i.<\/p>\n\n\n\n
Kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p c\u00f3 t\u00ean g\u1ecdi trong ti\u1ebfng anh l\u00e0 Company customer\/ Corporate customer. \u0110\u00e2y l\u00e0 c\u00e1c c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c, c\u01a1 quan nh\u00e0 n\u01b0\u1edbc hay c\u00e1c \u0111\u01a1n v\u1ecb c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. Trong n\u1ec1n kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh t\u1edbi s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3 ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng. V\u00ec s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t ho\u1eb7c cung c\u1ea5p \u0111\u1ec1u nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
N\u1ebfu kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng, th\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p ko ti\u00eau th\u1ee5 \u0111\u01b0\u1ee3c, d\u1ecbch v\u1ee5 kh\u00f4ng c\u00f3 ng\u01b0\u1eddi s\u1eed d\u1ee5ng k\u00e9o theo \u0111\u00f3 l\u00e0 nh\u1eefng thi\u1ec7t h\u1ea1i n\u1eb7ng n\u1ec1 v\u1ec1 kinh t\u1ebf th\u1eadm ch\u00ed l\u00e0 ph\u00e1 s\u1ea3n.<\/p>\n\n\n\n
Th\u1ebf n\u00e0o l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf?<\/p>\n\n\n\n
Doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf l\u00e0 nh\u1eefng doanh nghi\u1ec7p c\u00f3 quy m\u00f4 nh\u1ecf v\u1ec1 v\u1ed1n, lao \u0111\u1ed9ng hay doanh thu. Doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u00f3 th\u1ec3 chia l\u00e0m 3 lo\u1ea1i c\u0103n c\u1ee9 theo quy m\u00f4 \u0111\u00f3 l\u00e0 doanh nghi\u1ec7p si\u00eau nh\u1ecf, doanh nghi\u1ec7p nh\u1ecf v\u00e0 doanh nghi\u1ec7p v\u1eeba. \u1ede Vi\u1ec7t Nam doanh nghi\u1ec7p v\u1eeba c\u00f3 t\u1eeb 200 \u2013 300 nh\u00e2n c\u00f4ng lao \u0111\u1ed9ng, t\u1eeb 10 \u2013 20 ng\u01b0\u1eddi lao \u0111\u1ed9ng l\u00e0 doanh nghi\u1ec7p nh\u1ecf v\u00e0 d\u01b0\u1edbi 10 \u0111\u01b0\u1ee3c coi l\u00e0 si\u00eau nh\u1ecf.<\/p>\n\n\n\n
Vai tr\u00f2 c\u1ee7a doanh nghi\u1ec7p SME \u0111\u1ed1i v\u1edbi n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam<\/p>\n\n\n\n
SME gi\u1eef vai tr\u00f2 quan tr\u1ecdng, kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam v\u00e0 c\u00e1c qu\u1ed1c gia \u0111ang ph\u00e1t tri\u1ec3n, c\u1ee5 th\u1ec3:<\/p>\n\n\n\n
Gi\u1ea3i quy\u1ebft t\u1ed1t nhu c\u1ea7u vi\u1ec7c l\u00e0m, l\u00e0m gi\u1ea3m t\u1ef7 l\u1ec7 th\u1ea5t nghi\u1ec7p, th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n kinh t\u1ebf \u2013 x\u00e3 h\u1ed9i.<\/p>\n\n\n\n
T\u1ea1o ra 19 \u2013 31% t\u1ed5ng l\u01b0\u1ee3ng h\u00e0ng h\u00f3a xu\u1ea5t kh\u1ea9u, \u0111\u00f3ng g\u00f3p t\u1eeb 30 \u2013 53% t\u1ed5ng thu nh\u1eadp GDP.<\/p>\n\n\n\n
Cung c\u1ea5p nhi\u1ec1u m\u1eb7t h\u00e0ng phong ph\u00fa, \u0111a d\u1ea1ng trong nhi\u1ec1u l\u0129nh v\u1ef1c, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u s\u1eed d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n nay, gi\u00fap t\u0103ng tr\u01b0\u1edfng s\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a n\u1ec1n kinh t\u1ebf.<\/p>\n\n\n\n
Tham gia v\u00e0o nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, khai th\u00e1c v\u1ec1 ti\u1ec1m n\u0103ng t\u00e0i nguy\u00ean, \u0111\u1ea5t \u0111ai v\u00e0 ngu\u1ed3n lao \u0111\u1ed9ng \u1edf t\u1eebng v\u00f9ng mi\u1ec1n.<\/p>\n\n\n\n
G\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf v\u00e0o s\u1ef1 chuy\u1ec3n d\u1ecbch c\u01a1 c\u1ea5u \u0111\u1ecba ph\u01b0\u01a1ng, \u0111\u00f3ng vai tr\u00f2 quan trong trong c\u00f4ng cu\u1ed9c c\u00f4ng nghi\u1ec7p h\u00f3a \u2013 hi\u1ec7n \u0111\u1ea1i h\u00f3a \u0111\u1ea5t n\u01b0\u1edbc, thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n.<\/p>\n\n\n\n
Thu\u1eadn l\u1ee3i v\u00e0 kh\u00f3 kh\u0103n c\u1ee7a doanh nghi\u1ec7p SME<\/p>\n\n\n\n
Thu\u1eadn l\u1ee3i<\/p>\n\n\n\n
V\u1eadn h\u00e0nh linh ho\u1ea1t tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i c\u1ee7a n\u1ec1n kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n
\u0110i\u1ec1u h\u01b0\u1edbng qu\u1ea3n l\u00fd kinh doanh, thay \u0111\u1ed5i nh\u00e2n s\u1ef1 v\u00e0 nh\u00e2n vi\u00ean nhanh ch\u00f3ng.<\/p>\n\n\n\n
Chi ph\u00ed \u0111\u1ea7u t\u01b0 kh\u00f4ng qu\u00e1 cao, kh\u1ea3 n\u0103ng thu h\u1ed3i v\u1ed1n nhanh<\/p>\n\n\n\n
Kh\u00f3 kh\u0103n<\/p>\n\n\n\n
Ch\u1ecbu s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn<\/p>\n\n\n\n
Th\u1eddi gian \u0111\u1ea7u khi tham gia v\u00e0o n\u1ec1n kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng c\u1ea7n ph\u1ea3i c\u00f3 \u201cc\u00fa h\u00edch\u201d \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
C\u01a1 s\u1edf v\u1eadt ch\u1ea5t, h\u1ea1 t\u1ea7ng t\u1ea1i c\u00e1c doanh nghi\u1ec7p SME b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn nh\u1ea5t l\u00e0 c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia, c\u00f3 v\u1ecb th\u1ebf tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n\n\n\n
Th\u1ef1c tr\u1ea1ng c\u00e1c c\u00f4ng ty SME \u1edf Vi\u1ec7t Nam hi\u1ec7n nay<\/p>\n\n\n\n
S\u1ed1 l\u01b0\u1ee3ng c\u00f4ng ty SME chi\u1ebfm ph\u1ea7n \u0111\u00f4ng trong t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng c\u00f4ng ty \u1edf nhi\u1ec1u qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi. Theo b\u00e1o c\u00e1o c\u1ee7a US CBD trong n\u0103m 2016 trong t\u1ed5ng s\u1ed1 5.6 tri\u1ec7u doanh nghi\u1ec7p t\u1ea1i M\u1ef9 th\u00ec:<\/p>\n\n\n\n
99,7% c\u00f4ng ty c\u00f3 \u00edt h\u01a1n 500 nh\u00e2n s\u1ef1<\/p>\n\n\n\n
98,2% c\u00f3 \u00edt h\u01a1n 100 nh\u00e2n s\u1ef1<\/p>\n\n\n\n
89% c\u00f3 \u00edt h\u01a1n 20 nh\u00e2n vi\u00ean.<\/p>\n\n\n\n
Theo Ph\u00f3 t\u1ed5ng c\u1ee5c th\u1ed1ng k\u00ea, t\u00ednh \u0111\u1ebfn n\u0103m 2016 trong t\u1ed5ng s\u1ed1 0.5 tri\u1ec7u doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n
G\u1ea7n 97% l\u00e0 c\u00f4ng ty nh\u1ecf, v\u1eeba<\/p>\n\n\n\n
Trong \u0111\u00f3 60% l\u00e0 c\u00f4ng ty si\u00eau nh\u1ecf v\u1edbi v\u1ed1n \u00edt, tr\u00ecnh \u0111\u1ed9 k\u1ef9 thu\u1eadt c\u00f2n l\u1ea1c h\u1eadu<\/p>\n\n\n\n
S\u1ef1 kh\u00e1c nhau gi\u1eefa SME v\u00e0 Startup<\/p>\n\n\n\n
C\u00f3 kh\u00e1 nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m l\u1eabn SME v\u00e0 Startup n\u00ean Vietlearn.org s\u1ebd ch\u1ec9 ra c\u00e1c \u0111i\u1ec3m kh\u00e1c nhau \u0111\u1ec3 b\u1ea1n d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft, \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n
V\u1ec1 quy m\u00f4<\/p>\n\n\n\n
Doanh nghi\u1ec7p SME th\u01b0\u1eddng c\u00f3 quy m\u00f4 gi\u1ed1ng v\u1edbi vi\u1ec7c vi\u1ec7c m\u1edf c\u1eeda h\u00e0ng \u0103n, qu\u00e1n ph\u1edf ho\u1eb7c cafe,\u2026nh\u01b0ng ch\u1ec9 l\u00e0 \u1edf ph\u1ea1m vi nh\u1ecf mang t\u00ednh \u0111\u1ecba ph\u01b0\u01a1ng, khu v\u1ef1c nh\u1ecf.<\/p>\n\n\n\n
\u0110\u1ec3 th\u00e0nh l\u1eadp SME kh\u00f4ng c\u1ea7n ph\u1ea3i ph\u1ee5 thu\u1ed9c v\u00e0o l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ed9c \u0111\u00e1o hay c\u00e1c th\u00f4ng minh mang t\u00ednh \u0111\u1ed9t ph\u00e1 m\u00e0 l\u00e0 do ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd ch\u1ec9 \u1edf m\u1ed9t quy m\u00f4 nh\u1ecf gi\u1ed1ng nh\u01b0 vi\u1ec7c c\u1ea1nh tranh kh\u00f4ng c\u00f3 quy m\u00f4 to\u00e0n c\u1ea7u nh\u01b0 v\u1edbi startup. Startup s\u1ebd ph\u1ea3i \u0111\u1ed1i di\u1ec7n v\u1edbi vi\u1ec7c c\u1ea1nh tranh v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p kh\u00e1c.<\/p>\n\n\n\n
V\u1ec1 m\u1ee5c \u0111\u00edch<\/p>\n\n\n\n
Startup th\u01b0\u1eddng t\u1eadp trung v\u00e0o c\u00e1c c\u00f4ng th\u1ee9c h\u00f3a ho\u1ea1t \u0111\u1ed9ng trong h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh \u0111\u1ec3 c\u00f3 th\u1ec3 chuy\u1ec3n giao cho nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00e1c nhau, nhi\u1ec1u v\u1ecb tr\u00ed \u0111\u1ec3 h\u1ed7 tr\u1ee3 v\u1edbi nhau.<\/p>\n\n\n\n
SME th\u01b0\u1eddng hay l\u1ef1a ch\u1ecdn c\u00e1c ng\u00e0nh ngh\u1ec1 kinh doanh c\u00f3 l\u1ee3i nhu\u1eadn cao. Quy m\u00f4 c\u1ee7a SME l\u00e0 nh\u1ecf n\u00ean vi\u1ec7c qu\u1ea3n l\u00fd b\u1ed9 m\u00e1y v\u00f4 c\u00f9ng d\u1ec5 d\u00e0ng v\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf m\u00e0 c\u00e1c c\u00f4ng ty nh\u1ecf kh\u00f3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
Th\u1ebf m\u1ea1nh c\u1ee7a SME \u0111\u00f3 ch\u00ednh l\u00e0 c\u00e1c ng\u00e0nh h\u00e0ng nh\u01b0 \u0103n u\u1ed1ng, ch\u1ebf bi\u1ebfn l\u01b0\u01a1ng th\u1ef1c, th\u1eddi trang, may m\u1eb7c,\u2026<\/p>\n\n\n\n
V\u1ec1 ch\u1ee7 \u0111\u1ea7u t\u01b0<\/p>\n\n\n\n
SME th\u01b0\u1eddng l\u00e0 c\u00e1c doanh nghi\u1ec7p, c\u00e1 nh\u00e2n hay h\u1ed9 gia \u0111\u00ecnh. Vi\u1ec7c \u0111\u1ec3 c\u00e1c th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh \u0111i\u1ec1u h\u00e0nh s\u1ebd ch\u1eb3ng ph\u1ea3i l\u00e0 m\u1ed9t ph\u01b0\u01a1ng \u00e1n \u0111\u1ec3 thu h\u00fat c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd gi\u1ecfi. \u0110a s\u1ed1 c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf ch\u01b0a c\u00f3 nhi\u1ec1u ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n l\u00fd. \u0110\u1ec3 c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng cao, c\u00e1c doanh nghi\u1ec7p SME c\u1ea7n ph\u1ea3i c\u00f3 c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c c\u00e1c l\u00e3nh \u0111\u1ea1o chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n
Startup th\u00ec c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp ch\u1ec9 gi\u1eef l\u1ea1i m\u1ed9t ph\u1ea7n c\u1ed5 ph\u1ea7n cho m\u00ecnh v\u00e0 s\u1eb5n s\u00e0ng chia s\u1ebb c\u1ed5 ph\u1ea7n cho t\u1ed5 ch\u1ee9c ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7u t\u01b0 kh\u00f4ng gi\u1ed1ng nhau \u0111\u1ec3 t\u1ea1o \u0111\u00f2n b\u1ea9y, t\u0103ng tr\u01b0\u1edfng trong th\u1eddi gian ng\u1eafn.<\/p>\n\n\n\n
Kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng<\/p>\n\n\n\n
\u0110\u1ec3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t, c\u00e1c doanh nghi\u1ec7p SME c\u1ea7n ph\u1ea3i \u0111\u1ea7u t\u01b0 nhi\u1ec1u kho\u1ea3n chi ph\u00ed \u0111\u1ec3 thu\u00ea \u0111\u1ecba \u0111i\u1ec3m, qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean. Vi\u1ec7c c\u00e1c SME mong mu\u1ed1n l\u00e0 s\u1ea3n xu\u1ea5t ra nhi\u1ec1u s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a nh\u01b0ng k\u00e9o theo \u0111\u00f3 l\u00e0 t\u1ed1n nhi\u1ec1u chi ph\u00ed nh\u00e2n c\u00f4ng, m\u00e1y m\u00f3c. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng gi\u1edbi h\u1ea1n l\u00e0m cho m\u00f4 h\u00ecnh n\u00e0y kh\u00f3 c\u00f3 s\u1ef1 \u0111\u1ed9t ph\u00e1.<\/p>\n\n\n\n
Startup th\u00ec ch\u00fa \u00fd v\u00e0o vi\u1ec7c t\u1ea1o ra, d\u1ef1a tr\u00ean c\u00e1c m\u00f4 h\u00ecnh c\u00f3 quy m\u00f4 v\u1eeba v\u00e0 nh\u1ecf \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp s\u1eb5n v\u00e0 c\u00f3 nh\u1eefng ch\u1ee9ng minh v\u1ec1 k\u1ebft qu\u1ea3 t\u1ed1t doanh thu. Khi ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o th\u1ef1c hi\u1ec7n th\u00ec s\u1ebd mang l\u1ea1i doanh thu c\u0169ng nh\u01b0 l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n
C\u00e1c th\u1ee7 thu\u1eadt ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7u qu\u1ea3 d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p SME<\/p>\n\n\n\n
K\u1ef9 thu\u1eadt s\u1ed1 gi\u00fap c\u00e1c doanh nghi\u1ec7p SME \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng ph\u00e1t tri\u1ec3n, m\u1edf r\u1ed9ng m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c nh\u1ea5t l\u00e0 trong th\u1eddi bu\u1ed5i 4.0 hi\u1ec7n nay. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 th\u1ee7 thu\u1eadt m\u00e0 c\u00f4ng ty SME n\u00ean \u00e1p d\u1ee5ng:<\/p>\n\n\n\n
K\u1ebft h\u1ee3p n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1<\/p>\n\n\n\n
Kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean vi\u1ec7c xem qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t. Do \u0111\u00f3 c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i t\u01b0 duy qu\u1ea3ng c\u00e1o \u0111\u1ec3 n\u1eafm k\u1ecbp h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i di\u1ec5n ra nhanh ch\u00f3ng v\u00e0 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n
C\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng tr\u00ean n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00f3ng vai tr\u00f2 nh\u1ea5t \u0111\u1ecbnh trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. Kh\u00f4ng nh\u1eefng th\u1ebf c\u00f2n t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p. Truy\u1ec1n th\u00f4ng tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 instagram, facebook,\u2026.sau \u0111\u00f3 b\u1eaft \u0111\u1ea7u qu\u1ea3ng b\u00e1 n\u1ed9i dung gi\u00e1 tr\u1ecb \u0111\u1ec3 t\u0103ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
Moment marketing<\/a><\/p>\n\n\n\n L\u00e0 m\u1ed9t \u201cchi\u00eau\u201d marketing<\/a> \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng b\u1edfi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u0111\u1ec3 c\u1eadp \u0111\u1ebfn m\u1ed9t s\u1ed1 s\u1ef1 ki\u1ec7n th\u1ef1c t\u1ebf v\u1eeba di\u1ec5n ra. Ti\u1ebfp th\u1ecb th\u1eddi \u0111i\u1ec3m \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra c\u00e1c k\u1ebft n\u1ed1i c\u00f3 li\u00ean quan v\u00e0 nh\u1ea5t qu\u00e1n gi\u1eefa c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n ngo\u1ea1i tuy\u1ebfn v\u00e0 tr\u1ef1c tuy\u1ebfn trong th\u1eddi gian th\u1ef1c hi\u1ec7n. Khi kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ho\u1eb7c m\u00e1y t\u00ednh x\u00e1ch tay c\u1ee7a h\u1ecd \u0111\u1ec3 th\u1ef1c hi\u1ec7n qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i c\u00f3 m\u1eb7t v\u1edbi th\u00f4ng \u0111i\u1ec7p ch\u00ednh x\u00e1c trong th\u1eddi gian \u0111\u00f3.<\/p>\n\n\n\n Influencer marketing<\/a><\/p>\n\n\n\n Ti\u1ebfp th\u1ecb Influencer li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng l\u1edbn m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ed1 l\u01b0\u1ee3ng theo d\u00f5i l\u1edbn, c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng t\u1edbi c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p,\u2026.<\/p>\n\n\n\n Trong b\u1ea5t k\u1ef3 m\u1ed1i quan h\u1ec7 n\u00e0o, ti\u1ebfp th\u1ecb nh\u1edd nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u00e0 con \u0111\u01b0\u1eddng hai chi\u1ec1u. N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 duy nh\u1ea5t c\u00f3 l\u1ee3i, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 k\u00e9o d\u00e0i. Trong tr\u01b0\u1eddng h\u1ee3p m\u1ed9t ng\u01b0\u1eddi s\u1eb5n s\u00e0ng chia s\u1ebb, \u0111\u00e1nh gi\u00e1 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00ec b\u1ea1n n\u00ean trao th\u01b0\u1edfng h\u1ecd.<\/p>\n\n\n\n Video marketing<\/a><\/p>\n\n\n\n C\u00f3 \u0111\u1ebfn 1,3 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c ti\u1ebfp s\u1eed d\u1ee5ng youtube tr\u00ean to\u00e0n c\u1ea7u. V\u1edbi c\u00e1c doanh nghi\u1ec7p SME vi\u1ec7c s\u1ea3n xu\u1ea5t video marketing<\/a> v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 vi\u1ec7c \u0111\u0103ng t\u1ea3i c\u00e1c th\u00f4ng tin qu\u1ea3ng c\u00e1o l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i youtube v\u00e0 nh\u1eafm t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n C\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u00f4ng qua truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 kh\u00f4ng ph\u1ea3i ng\u1eabu nhi\u00ean m\u00e0 youtube l\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u1edbn th\u1ee9 2 tr\u00ean th\u1ebf gi\u1edbi ch\u1ec9 sau Google.<\/p>\n\n\n\n H\u00e3y bi\u1ebfn video ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ec3 chia s\u1ebb ch\u1ee9 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m gi\u00fap doanh nghi\u1ec7p t\u0103ng l\u01b0\u1ee3ng doanh thu. Doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n Th\u1ef1c t\u1ebf cho th\u1ea5y, 1\/5 s\u1ed1 ng\u01b0\u1eddi xem video c\u1ee7a b\u1ea1n s\u1ebd nh\u1ea5p v\u00e0o m\u1ed9t video trong 10 gi\u00e2y tr\u1edf xu\u1ed1ng. Ng\u1eafn g\u1ecdn v\u00e0 \u0111i th\u1eb3ng v\u00e0o v\u1ea5n \u0111\u1ec1, ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng g\u00ec chuy\u00ean gia<\/a> video \u0111\u1ec1 xu\u1ea5t. H\u00e3y th\u1eed l\u00e0m t\u0103ng s\u1ef1 t\u00f2 m\u00f2 c\u1ee7a kh\u00e1n gi\u1ea3 b\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi, s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o xem tr\u01b0\u1edbc \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n Kinh nghi\u1ec7m d\u00e0nh cho c\u00f4ng ty SME<\/p>\n\n\n\n T\u1eadn d\u1ee5ng ngu\u1ed3n l\u1ee3i t\u1eeb nh\u00e0 n\u01b0\u1edbc: \u1ede m\u1ed9t s\u1ed1 ng\u00e0nh \u0111\u1eb7c th\u00f9 nh\u01b0 c\u00f4ng ngh\u1ec7 cao, ch\u1ebf t\u1ea1o \u0111\u1ed3 d\u00f9ng, m\u00e1y m\u00f3c,\u2026lu\u00f4n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 v\u1ec1 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t, \u01b0u \u0111\u00e3i thu\u1ebf l\u1edbn. N\u1ebfu t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c h\u1ebft c\u00e1c \u01b0u \u0111\u00e3i n\u00e0y th\u00ec s\u1ebd t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 doanh nghi\u1ec7p SME nhanh ch\u00f3ng t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n K\u1ebft h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1c: \u0110\u1ec3 c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn, c\u00f3 v\u1ecb tr\u00ed v\u1eefng ch\u1eafc tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u00ec vi\u1ec7c li\u00ean k\u1ebft, h\u1ee3p t\u00e1c \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho m\u1ed9t doanh nghi\u1ec7p SME. Nh\u01b0 v\u1eady m\u1edbi cam k\u1ebft \u0111\u01b0\u1ee3c s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c c\u00f4ng ty v\u1eeba v\u00e0 nh\u1ecf trong s\u1ef1 c\u1ea1nh tranh m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c \u201c\u00f4ng l\u1edbn\u201d gi\u00e0u c\u00f3 v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 th\u1ebf l\u1ef1c.<\/p>\n\n\n\n T\u1eadn d\u1ee5ng mong mu\u1ed1n th\u1ef1c t\u1ebf c\u1ee7a t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh: Doanh nghi\u1ec7p SME t\u1ea1o ra m\u1ed9t ngu\u1ed3n l\u1ee3i nhu\u1eadn l\u1edbn cho c\u00e1c t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh n\u00ean nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m. \u0110\u00e1nh ch\u00fa \u00fd h\u01a1n l\u00e0 h\u1ec7 th\u1ed1ng ng\u00e2n h\u00e0ng hi\u1ec7n nay, c\u00f3 nhi\u1ec1u \u01b0u \u0111\u00e3i v\u1ec1 vay v\u1ed1n, l\u00e3i su\u1ea5t s\u1ebd l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p SME c\u00f3 c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n G\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng: Vi\u1ec7c duy tr\u00ec m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ed1 \u0111\u1ecbnh l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay. Thay v\u00ec \u201c\u0103n x\u1ed5i \u1edf th\u00ec\u201d, \u0111\u1ec3 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i th\u00ec doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u1ea7n ph\u1ea3i ki\u1ec3m so\u00e1t s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed1i t\u01b0\u1ee3ng mua h\u00e0ng \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n Mong r\u1eb1ng, n\u1ed9i dung th\u00f4ng tin trong b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e2y v\u1ec1 \u201cSME l\u00e0 g\u00ec? Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a c\u00e1c doanh nghi\u1ec7p SME\u201d s\u1ebd gi\u00fap \u00edch b\u1ea1n. B\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p, qu\u00fd b\u1ea1n \u0111\u1ecdc h\u00e3y comment ph\u00eda d\u01b0\u1edbi nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n<\/a> c\u1ee7a Vietlearn.org s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 b\u1ea1n.<\/p>\n\n\n\n <\/p>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":" Ghi ch\u00fa: T\u00e0i li\u1ec7u tr\u00edch d\u1eabn Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, thu\u1eadt ng\u1eef SME ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u201cn\u1edf r\u1ed9\u201d v\u00e0 nh\u1eefng ch\u00ednh s\u00e1ch ph\u00e1t tri\u1ec3n c\u1ee7a nh\u00e0 n\u01b0\u1edbc. V\u1eady SME l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m v\u00e0 m\u1ed9t s\u1ed1 th\u1ee7 thu\u1eadt ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7u qu\u1ea3 cho […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_disable_autopaging":false},"categories":[1],"tags":[],"class_list":["post-3914","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts\/3914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/comments?post=3914"}],"version-history":[{"count":0,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts\/3914\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/media?parent=3914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/categories?post=3914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/tags?post=3914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}