Ghi ch\u00fa: T\u00e0i li\u1ec7u tr\u00edch d\u1eabn<\/p>\n\n\n\n
Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? L\u00e0 thu\u1eadt ng\u1eef m\u1edbi xu\u1ea5t hi\u1ec7n trong h\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c marketing<\/a> hi\u1ec7n \u0111\u1ea1i nh\u01b0ng gi\u1eef m\u1ed9t vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng l\u00e0m thay \u0111\u1ed5i nhi\u1ec1u nh\u1eadn th\u1ee9c trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 th\u00eam nhi\u1ec1u th\u00f4ng tin chi ti\u1ebft h\u1eefu \u00edch, qu\u00fd b\u1ea1n \u0111\u1ecdc theo d\u00f5i n\u1ed9i dung chia s\u1ebb trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? C\u00e1c kh\u00e1i ni\u1ec7m li\u00ean quan<\/p>\n\n\n\n Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/p>\n\n\n\n Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch th\u1ee9c m\u00e0 m\u1ed9t c\u00f4ng ty, t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n n\u00e0o \u0111\u00f3 t\u1ea1o n\u00ean v\u00e0 \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn h\u1eefu h\u00ecnh ho\u1eb7c v\u00f4 h\u00ecnh b\u1edfi nh\u1eefng ng\u01b0\u1eddi tr\u1ea3i nghi\u1ec7m. Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t c\u00e1i t\u00ean, bi\u1ec3u t\u01b0\u1ee3ng hay kh\u1ea9u hi\u1ec7u m\u00e0 ch\u00ednh l\u00e0 s\u1ef1 c\u1ea3m nh\u1eadn v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1eadp h\u1ee3p c\u00e1c c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t c\u00f4ng ty, s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 v\u1edbi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c kh\u00eda c\u1ea1nh nh\u01b0: m\u00f4 t\u1ea3 nh\u1eadn di\u1ec7n, gi\u00e1 tr\u1ecb, thu\u1ed9c t\u00ednh,\u2026Th\u01b0\u01a1ng hi\u1ec7u r\u00e0ng bu\u1ed9c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua m\u1ed1i quan h\u1ec7 th\u01b0\u01a1ng hi\u1ec7u \u2013 ng\u01b0\u1eddi ti\u00eau d\u00f9ng (brand \u2013 consumers relationship).<\/p>\n\n\n\n V\u1ec1 m\u1eb7t nh\u1eadn di\u1ec7n, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1i t\u00ean hay d\u1ea5u hi\u1ec7u ri\u00eang \u0111\u1ec3 nh\u1eadn bi\u1ebft v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m v\u00ed d\u1ee5 nh\u01b0 Coca Cola, Shell,\u2026.D\u00f9 ch\u1ec9 l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n phi v\u1eadt th\u1ec3 nh\u01b0ng gi\u1eef vai tr\u00f2 quan tr\u1ecdng. Khi c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ea1t \u0111\u1ebfn m\u1ee9c kh\u00f4ng th\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c b\u1eb1ng t\u00ednh ch\u1ea5t, \u0111\u1eb7c \u0111i\u1ec3m th\u00ec th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu ts dy nh\u1ea5t t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 g\u00ec?<\/p>\n\n\n\n Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n gi\u00fap ph\u00e2n bi\u1ec7t c\u00e1 nh\u00e2n \u0111\u00f3 v\u1edbi ng\u01b0\u1eddi kh\u00e1c. N\u00f3i c\u00e1ch kh\u00e1c, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n bao g\u1ed3m t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 \u1edf b\u1ea1n bao g\u1ed3m ngo\u1ea1i h\u00ecnh, t\u00ednh c\u00e1ch, s\u1ef1 nghi\u1ec7p, th\u00e1i \u0111\u1ed9 s\u1ed1ng,\u2026\u0110\u1ed1i v\u1edbi ngh\u1ec7 s\u0129, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n t\u1ea1o n\u00ean s\u1ef1 nh\u1eadn bi\u1ebft ri\u00eang \u0111\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3, kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n \u0110\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/p>\n\n\n\n \u0110\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 th\u1ec3 \u0111\u1ed3ng h\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t giai \u0111o\u1ea1n nh\u1ea5t \u0111\u1ecbnh ho\u1eb7c trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng l\u1ef1a ch\u1ecdn nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng t\u1edbi c\u00f4ng ch\u00fang, \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau ch\u00ed ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd t\u1edbi d\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. Vai tr\u00f2 c\u1ee7a \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u quy\u1ebft \u0111\u1ecbnh t\u1edbi nhu c\u1ea7u mua h\u00e0ng.<\/p>\n\n\n\n Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/p>\n\n\n\n Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00ean ti\u1ebfng anh l\u00e0 Brand Value l\u00e0 gi\u00e1 tr\u1ecb c\u00f3 \u00fd ngh\u0129a v\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng b\u1ecf ra khi mua th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. \u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 s\u1ef1 \u0111\u1ea3m b\u1ea3o c\u00e1c d\u00f2ng thu nh\u1eadp c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n Vai tr\u00f2 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m<\/p>\n\n\n\n Th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m gi\u1eef m\u1ed9t vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty, doanh nghi\u1ec7p hi\u1ec7n nay ch\u00ednh v\u00ec th\u1ebf ch\u00fang ta th\u01b0\u1eddng nghe t\u1edbi c\u00e2u \u201cs\u1ea3n ph\u1ea9m l\u00e0 h\u1eefu h\u1ea1n, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 v\u00f4 h\u1ea1n\u201d, c\u1ee5 th\u1ec3:<\/p>\n\n\n\n X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1i t\u00ean, logo thi\u1ebft k\u1ebf<\/a> hay m\u00e0u s\u1eafc \u0111\u1eb7c tr\u01b0ng m\u00e0 l\u00e0 t\u1eadp h\u1ee3p c\u00e1c c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u1edbi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c kh\u00eda c\u1ea1nh c\u1ea3 v\u1ec1 l\u00fd t\u00ednh v\u00e0 c\u1ea3m t\u00ednh.<\/p>\n\n\n\n V\u00ed d\u1ee5 nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u Coca Cola c\u00f3 kho\u1ea3ng 94% d\u00e2n s\u1ed1 nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c logo c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u00e0 2 m\u00e0u \u0111\u1ecf \u2013 tr\u1eafng<\/p>\n\n\n\n T\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/p>\n\n\n\n Tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t \u2013 love mark l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p.<\/p>\n\n\n\n Th\u01b0\u01a1ng hi\u1ec7u g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf trong vi\u1ec7c t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1c, t\u1ea1o v\u1ecb th\u1ebf c\u1ea1nh tranh tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n K\u1ebft n\u1ed1i v\u1edbi c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n T\u1ea1o ni\u1ec1m tin v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, t\u0103ng kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, truy\u1ec1n t\u1ea3i c\u1ea3m x\u00fac \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn.<\/p>\n\n\n\n Th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u01b0a ra c\u00e1c l\u00fd do thuy\u1ebft ph\u1ee5c \u0111\u1ec3 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. M\u1ed9t c\u00f4ng ty, doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do v\u00ec sao th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh \u0111\u01b0\u1ee3c coi l\u00e0 \u201cc\u00e1c ph\u00edm t\u1eaft\u201d quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn nhu c\u1ea7u mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n Thu h\u00fat nh\u00e2n t\u00e0i cho doanh nghi\u1ec7p<\/p>\n\n\n\n M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh ch\u1eafc ch\u1eafn s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n tr\u1ebb t\u00e0i n\u0103ng gia nh\u1eadp \u0111\u1ecdi ng\u0169 c\u00f4ng ty.<\/p>\n\n\n\n T\u1ea1o l\u1ee3i th\u1ebf m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng<\/p>\n\n\n\n Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 s\u1ee9c h\u00fat l\u1edbn \u0111\u1ed1i v\u1edbi nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng, gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng m\u1edf r\u1ed9ng v\u00e0 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1eadm ch\u00ed l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c coi l\u00e0 l\u1ee3i th\u1ebf \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf; kh\u00f4ng ch\u1ec9 gi\u00fap gi\u1ea3i to\u00e1n \u0111\u01b0\u1ee3c b\u00e0i to\u00e1n v\u1ec1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n t\u1ea1o v\u1ecb th\u1ebf c\u1ea1nh tranh, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n T\u1ea1o l\u00f2ng tin v\u1edbi c\u00e1c b\u00ean li\u00ean quan<\/p>\n\n\n\n Kh\u00f4ng ch\u1ec9 g\u00f3p ph\u1ea7n l\u00e0m t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, nh\u00e2n t\u00e0i cho doanh nghi\u1ec7p m\u00e0 c\u00f2n gi\u00fap t\u0103ng m\u1ee9c \u0111\u1ed9 uy t\u00edn, thu h\u00fat nhi\u1ec1u m\u1ed1i li\u00ean h\u1ec7 li\u00ean quan nh\u01b0 nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1ed1i t\u00e1c kinh doanh, ch\u00ednh ph\u1ee7,\u2026C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1ebd mu\u1ed1n l\u00e0m vi\u1ec7c \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty c\u00f3 s\u1ef1 uy t\u00edn cao.<\/p>\n\n\n\n Th\u1ed1ng nh\u1ea5t v\u00e0 \u0111\u1ed3ng b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p<\/p>\n\n\n\n M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c coi l\u00e0 th\u00e0nh c\u00f4ng khi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u nh\u00ecn c\u00f9ng v\u1ec1 m\u1ed9t h\u01b0\u1edbng v\u00e0 m\u1ee5c ti\u00eau. \u0110\u01b0\u1ee3c coi l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n, th\u00e0nh c\u00f4ng. N\u1ebfu nh\u01b0 nh\u00e2n vi\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c v\u00e0 tin t\u01b0\u1edfng v\u00e0o doanh nghi\u1ec7p th\u00ec s\u1ebd gi\u00fap \u00edch trong vi\u1ec7c truy\u1ec1n c\u1ea3m h\u1ee9ng t\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m<\/p>\n\n\n\n B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p<\/p>\n\n\n\n X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ea1n l\u00e0 ai. T\u1eeb \u0111\u00f3 v\u1ea1ch ra s\u1ee9 m\u1ec7nh v\u00e0 th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd<\/p>\n\n\n\n B\u00ed quy\u1ebft m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i nh\u1edb \u1edf b\u01b0\u1edbc n\u00e0y \u0111\u00f3 ch\u00ednh l\u00e0 c\u1ee5 th\u1ec3 h\u00f3a. N\u1eafm r\u00f5 h\u00e0nh vi, th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng; \u0111\u1ed1i t\u01b0\u1ee3ng h\u01b0\u1edbng t\u1edbi c\u00f3 th\u1ec3 l\u00e0 h\u1ecdc sinh<\/a>, sinh vi\u00ean hay m\u1eb9 \u0111\u01a1n th\u00e2n, nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng,\u2026<\/p>\n\n\n\n X\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing<\/a> hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n B\u01b0\u1edbc 2: Tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n M\u1ed7i m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 m\u1ed9t s\u1ee9 m\u1ec7nh ri\u00eang, n\u00ean b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 s\u1ee9 m\u1ec7nh m\u00e0 c\u00f4ng ty, doanh nghi\u1ec7p b\u1ea1n \u0111ang h\u01b0\u1edbng t\u1edbi.<\/p>\n\n\n\n Tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh ch\u00ednh l\u00e0 n\u00eau r\u00f5 m\u1ee5c \u0111\u00edch t\u1ed3n t\u1ea1i c\u1ee7a c\u00f4ng ty, t\u1ea1o ni\u1ec1m tin \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n B\u01b0\u1edbc 3: Nghi\u00ean c\u1ee9u c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c<\/p>\n\n\n\n B\u1ea1n kh\u00f4ng n\u00ean b\u1eaft ch\u01b0\u1edbc ho\u1eb7c \u201cnh\u00e1i\u201d l\u1ea1i nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c \u0111\u00e3 l\u00e0m m\u00e0 h\u00e3y n\u00ean t\u00ecm hi\u1ec3u xem h\u1ecd \u0111\u1ec3 trau d\u1ed3i th\u00eam nh\u1eefng th\u00f4ng tin, kinh nghi\u1ec7m m\u00e0 doanh nghi\u1ec7p b\u1ea1n \u0111ang thi\u1ebfu.<\/p>\n\n\n\n Nghi\u00ean c\u1ee9u nh\u1eefng \u0111\u1ed1i th\u1ee7 ch\u00ednh l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng gi\u00fap b\u1ea1n bi\u1ebft th\u00eam v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u00ean tu\u1ed5i trong ng\u00e0nh.<\/p>\n\n\n\n B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n H\u00e3y t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n T\u1eadp trung x\u00e2y d\u1ef1ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 l\u1ee3i \u00edch mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3<\/p>\n\n\n\n H\u00e3y cho kh\u00e1ch h\u00e0ng bi\u1ebft l\u00fd do v\u00ec sao h\u1ecd n\u00ean l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p>\n\n\n\n Ngo\u00e0i vi\u1ec7c t\u1eadp trung v\u00e0o l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec c\u0169ng c\u1ea7n ph\u1ea3i ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5.<\/p>\n\n\n\n B\u01b0\u1edbc 5: T\u1ea1o logo v\u00e0 tagline cho th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n Khi nh\u1eafc \u0111\u1ebfn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i \u01b0u ti\u00ean tr\u01b0\u1edbc.<\/p>\n\n\n\n T\u1ea1o logo v\u00e0 tagline th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc th\u00fa v\u1ecb. Logo n\u00e0y s\u1ebd xu\u1ea5t hi\u1ec7n \u1edf b\u1ea5t k\u1ef3 \u0111\u00e2u v\u00e0 l\u00e0 h\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/p>\n\n\n\n Nh\u1eefng ti\u00eau chu\u1ea9n c\u1ea7n c\u00f3 c\u1ee7a m\u1ed9t logo l\u00e0: K\u00edch th\u01b0\u1edbc, b\u1ed1 c\u1ee5c, ph\u00f4ng m\u00e0u, ph\u00f4ng ch\u1eef, Icon, phong c\u00e1ch h\u00ecnh \u1ea3nh,\u2026..<\/p>\n\n\n\n B\u01b0\u1edbc 6: X\u00e2y d\u1ef1ng t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n C\u0103n c\u1ee9 v\u00e0o s\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 l\u0129nh v\u1ef1c c\u1ee7a doanh nghi\u1ec7p m\u00e0 thi\u1ebft l\u1eadp t\u00f4ng gi\u1ecdng giao ti\u1ebfp ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n B\u1ea1n c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1eafc th\u00e1i khi th\u1ec3 hi\u1ec7n th\u00f4ng \u0111i\u1ec7p nh\u01b0ng n\u00ean ch\u1ecdn t\u00f4ng gi\u1ecdng sao cho ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u1ea1o c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u00e0ng cao h\u01a1n.<\/p>\n\n\n\n B\u01b0\u1edbc 7: X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u theo elevator pitch<\/p>\n\n\n\n Elevator pitch l\u00e0 th\u00f4ng \u0111i\u1ec7p t\u1ed1i gi\u1ea3n, s\u00fac t\u00edch v\u00e0 c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng \u0111i\u1ec7p m\u00e0 doanh nghi\u1ec7p b\u1ea1n truy\u1ec1n t\u1ea3i.<\/p>\n\n\n\n Khi x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y n\u00f3i th\u1eadt c\u00f4 \u0111\u1ecdng v\u00e0 s\u00fac t\u00edch, doanh nghi\u1ec7p b\u1ea1n l\u00e0 ai? M\u1ee5c \u0111\u00edch l\u00e0 g\u00ec?\u2026<\/p>\n\n\n\n Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, n\u00ean h\u00e3y l\u00e0m \u0111\u01a1n gi\u1ea3n v\u00e0 r\u00f5 r\u00e0ng nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n Khi t\u1ea1o th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eebng qu\u00e1 ch\u00fa t\u00e2m t\u1edbi s\u1ea3n ph\u1ea9m m\u00e0 h\u00e3y t\u1eadp trung gi\u1ea3i th\u00edch t\u1ea1i sao s\u1ea3n ph\u1ea9m l\u1ea1i quan tr\u1ecdng v\u1edbi ng\u01b0\u1eddi s\u1eed d\u1ee5ng.<\/p>\n\n\n\n B\u01b0\u1edbc 8: H\u00e3y \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u1ecfa s\u00e1ng<\/p>\n\n\n\n Khi t\u00ecm mua s\u1ea3n ph\u1ea9m kh\u00e1ch h\u00e0ng ch\u1ec9 l\u1ef1a ch\u1ecdn v\u00ec ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n t\u00ecm nh\u1eefng m\u00f3n h\u00e0ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf<\/a> \u201cd\u00e0nh ri\u00eang\u201d ph\u00f9 h\u1ee3p v\u1edbi y\u00eau c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n Lu\u00f4n \u0111\u1eb7t ra c\u00e2u h\u1ecfi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1c bi\u1ec7t. \u0110\u1ed3ng th\u1eddi, \u0111\u1eebng qu\u00ean c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n B\u01b0\u1edbc 9: Li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1edbi m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p<\/p>\n\n\n\n Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng bao gi\u1edd c\u00f3 \u0111i\u1ec3m k\u1ebft th\u00fac. Th\u01b0\u01a1ng hi\u1ec7u n\u00ean xu\u1ea5t hi\u1ec7n r\u00f5 r\u00e0ng th\u00ec kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 nh\u00ecn, nghe, v\u00e0 \u0111\u1ecdc.<\/p>\n\n\n\n