{"id":7627,"date":"2021-11-20T14:11:01","date_gmt":"2021-11-20T07:11:01","guid":{"rendered":"https:\/\/www.vietlearn.org\/post\/?p=7627"},"modified":"2021-11-20T17:13:33","modified_gmt":"2021-11-20T10:13:33","slug":"vi-sao-nhieu-cua-hieu-ban-hang-co-thuong-lai-khong-bi-thiet-nhieu-lam","status":"publish","type":"post","link":"https:\/\/www.vietlearn.org\/kien-thuc\/vi-sao-nhieu-cua-hieu-ban-hang-co-thuong-lai-khong-bi-thiet-nhieu-lam\/","title":{"rendered":"V\u00ec sao nhi\u1ec1u c\u1eeda hi\u1ec7u b\u00e1n h\u00e0ng c\u00f3 th\u01b0\u1edfng l\u1ea1i kh\u00f4ng b\u1ecb thi\u1ec7t nhi\u1ec1u l\u1eafm?"},"content":{"rendered":"\n<p>Ch\u00fang ta h\u1ecdc to\u00e1n n\u00ean th\u01b0\u1eddng xuy\u00ean li\u00ean h\u1ec7 nh\u1eefng ki\u1ebfn th\u1ee9c \u0111\u00e3 h\u1ecdc v\u1edbi m\u1ecdi ho\u1ea1t \u0111\u1ed9ng trong cu\u1ed9c s\u1ed1ng, d\u00f9ng ph\u01b0\u01a1ng ph\u00e1p to\u00e1n h\u1ecdc \u0111\u1ec3 gi\u1ea3i th\u00edch nhi\u1ec1u hi\u1ec7n t\u01b0\u1ee3ng trong cu\u1ed9c s\u1ed1ng xung quanh. N\u1ebfu c\u00f3 ng\u01b0\u1eddi cho r\u1eb1ng b\u00e1n h\u00e0ng c\u00f3 th\u01b0\u1edfng v\u1eeba mua \u0111\u01b0\u1ee3c h\u00e0ng l\u1ea1i v\u1eeba \u0111\u01b0\u1ee3c ti\u1ec1n th\u01b0\u1edfng th\u00ec qu\u1ea3 l\u00e0 qu\u00e1 t\u1ed1t. Th\u1ebf nh\u01b0ng h\u1ecd kh\u00f4ng bi\u1ebft r\u1eb1ng, trong th\u1ef1c t\u1ebf, v\u1edbi ki\u1ec3u b\u00e1n h\u00e0ng c\u00f3 th\u01b0\u1edfng, ch\u1ee7 c\u1eeda h\u00e0ng kh\u00f4ng b\u1ecb thi\u1ec7t nhi\u1ec1u l\u1eafm.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 n\u1ed9i dung c\u1ee7a m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u0103ng trong b\u00e1o \u201cT\u00e2n d\u00e2n bu\u1ed5i chi\u1ec1u\u201d \u1edf Th\u01b0\u1ee3ng H\u1ea3i n\u0103m 1993 v\u1ec1 vi\u1ec7c b\u00e1n h\u00e0ng c\u00f3 th\u01b0\u1edfng.<\/p>\n\n\n\n<p>Th\u1ec3 l\u1ec7 h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng c\u00f3 th\u01b0\u1edfng b\u1eaft \u0111\u1ea7u v\u00e0o n\u0103m 1993:<\/p>\n\n\n\n<p>Ng\u00e0y b\u1eaft \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng c\u00f3 th\u01b0\u1edfng: 1-4-1993. S\u1ed1 phi\u1ebfu c\u00f3 th\u01b0\u1edfng 10.000 phi\u1ebfu, ph\u00e1t h\u1ebft th\u00ec d\u1eebng.<\/p>\n\n\n\n<p>Doanh s\u1ed1 b\u00e1n bu\u00f4n \u0111\u1ea1t 1000 nh\u00e2n d\u00e2n t\u1ec7 (RMB) th\u00ec ph\u00e1t m\u1ed9t phi\u1ebfu th\u01b0\u1edfng v\u00e0 doanh s\u1ed1 b\u00e1n l\u1ebb \u0111\u1ea1t 400 RMB th\u00ec ph\u00e1t m\u1ed9t phi\u1ebfu th\u01b0\u1edfng.<\/p>\n\n\n\n<p>Ng\u00e0y m\u1edf th\u01b0\u1edfng: tr\u00ean b\u00e1o \u201cT\u00e2n d\u00e2n bu\u1ed5i chi\u1ec1u\u201d s\u1ed1 ra v\u00e0o trung tu\u1ea7n th\u00e1ng 5.<\/p>\n\n\n\n<p>C\u01a1 c\u1ea5u gi\u1ea3i th\u01b0\u1edfng: gi\u1ea3i \u0111\u1eb7c bi\u1ec7t, m\u1ed7i gi\u1ea3i tr\u1ecb gi\u00e1 2000 RMB (t\u1eb7ng ph\u1ea9m). 10 gi\u1ea3i nh\u1ea5t, m\u1ed7i gi\u1ea3i tr\u1ecb gi\u00e1 800 RMB (t\u1eb7ng ph\u1ea9m). 20 gi\u1ea3i nh\u00ec, m\u1ed7i gi\u1ea3i tr\u1ecb gi\u00e1 200 RMB (t\u1eb7ng ph\u1ea9m). 50 gi\u1ea3i ba, m\u1ed7i gi\u1ea3i tr\u1ecb gi\u00e1 100 RMB (t\u1eb7ng ph\u1ea9m). 200 gi\u1ea3i t\u01b0, m\u1ed7i gi\u1ea3i tr\u1ecb gi\u00e1 50 RMB (t\u1eb7ng ph\u1ea9m). 1000 gi\u1ea3i n\u0103m, m\u1ed7i gi\u1ea3i tr\u1ecb gi\u00e1 20 RMB (t\u1eb7ng ph\u1ea9m).<\/p>\n\n\n\n<p>T\u1ed5ng gi\u00e1 tr\u1ecb c\u00e1c gi\u1ea3i th\u01b0\u1edfng l\u00e0 51000 RMB, t\u1ec9 l\u1ec7 tr\u00fang s\u1ed1 l\u00e0 12,82%.<\/p>\n\n\n\n<p>Ch\u00fang ta c\u00f3 th\u1ec3 t\u00ednh t\u1ec9 l\u1ec7 t\u1ed5ng gi\u00e1 tr\u1ecb ti\u1ec1n th\u01b0\u1edfng v\u1edbi t\u1ed5ng doanh thu b\u00e1n h\u00e0ng nh\u01b0 sau:<\/p>\n\n\n\n<p>N\u1ebfu s\u1ed1 phi\u1ebfu ph\u00e1t gi\u1ea3i th\u01b0\u1edfng l\u00e0 d\u1ef1a v\u00e0o doanh thu b\u00e1n bu\u00f4n th\u00ec ti\u1ec1n doanh thu b\u00e1n bu\u00f4n s\u1ebd l\u00e0: 1000 x 10000 = 10.000.000 (RMB)<\/p>\n\n\n\n<p>V\u00e0 t\u1ec9 l\u1ec7 t\u1ed5ng ti\u1ec1n th\u01b0\u1edfng \u0111\u1ed1i v\u1edbi t\u1ed5ng doanh thu b\u00e1n bu\u00f4n s\u1ebd l\u00e0: 51.000\/10.000.000 x 100% = 0,51%<\/p>\n\n\n\n<p>N\u1ebfu 10.000 phi\u1ebfu th\u01b0\u1edfng ph\u00e1t ra l\u00e0 d\u1ef1a v\u00e0o doanh thu b\u00e1n l\u1ebb, th\u00ec s\u1ed1 doanh thu b\u00e1n l\u1ebb t\u01b0\u01a1ng \u1ee9ng s\u1ebd l\u00e0: 400 x 10.000 = 4.000.000 (RMB)<\/p>\n\n\n\n<p>V\u00ec t\u1ec9 l\u1ec7 gi\u1eefa ti\u1ec1n th\u01b0\u1edfng v\u00e0 s\u1ed1 doanh thu s\u1ebd l\u00e0: 51.000\/400.000 x 100% = 1,275%<\/p>\n\n\n\n<p>Nh\u01b0 v\u1eady khi h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng c\u00f3 th\u01b0\u1edfng ho\u1ea1t \u0111\u1ed9ng th\u00ec nh\u00e0 h\u00e0ng \u0111\u00e3 t\u1eb7ng cho kh\u00e1ch gi\u1ea3i th\u01b0\u1edfng tr\u1ecb gi\u00e1 t\u1eeb 0,51 &#8211; 1,275%. So v\u1edbi h\u00ecnh th\u1ee9c b\u00e1n khuy\u1ebfn m\u1ea1i v\u00e0 hoa h\u1ed3ng m\u00e0 c\u00e1c c\u00f4ng ty ch\u1ea5p nh\u1eadn \u0111\u1ebfn 2% th\u00ec \u1edf \u0111\u00e2y ti\u1ec1n th\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng d\u01b0\u1edbi h\u00ecnh th\u1ee9c ti\u1ec1n th\u01b0\u1edfng c\u00f2n \u00edt h\u01a1n. H\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng c\u00f3 th\u01b0\u1edfng kh\u00e1c v\u1edbi h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng chi\u1ebft kh\u1ea5u l\u1ee3i t\u1ee9c l\u00e0 ph\u1ea7n l\u1ee3i \u00edch chia \u0111\u1ec1u cho c\u00e1c kh\u00e1ch h\u00e0ng, c\u00f2n \u1edf h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng c\u00f3 th\u01b0\u1edfng l\u00e0 ngu\u1ed3n l\u1ee3i \u1edf b\u1ed9 ph\u1eadn nh\u1ecf c\u1ea5p t\u1eadp trung cho m\u1ed9t b\u1ed9 ph\u1eadn r\u1ea5t nh\u1ecf trong s\u1ed1 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c th\u01b0\u1edfng.<\/p>\n\n\n\n<p>D\u00f9ng to\u00e1n h\u1ecdc \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n<p>Trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y ch\u00fang ta r\u1ea5t quen thu\u1ed9c v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o: Qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o ch\u00ed, qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, qu\u1ea3ng c\u00e1o tr\u00ean \u0111\u00e0i ph\u00e1t thanh, qu\u1ea3ng c\u00e1o tr\u00ean b\u1ea3ng v.v\u2026 Trong m\u1ed7i lo\u1ea1i ph\u00e1t thanh, qu\u1ea3ng c\u00e1o ng\u01b0\u1eddi ta c\u1ed1 t\u1ea1o c\u00e1c \u0111i\u1ec3m m\u1edbi l\u1ea1 v\u1ec1 <a href=\"https:\/\/www.vietlearn.org\" data-internallinksmanager029f6b8e52c=\"2\" title=\"Vietlearn\" rel=\"nofollow\">thi\u1ebft k\u1ebf<\/a>, \u00fd t\u01b0\u1edfng nh\u01b0ng n\u00f3i chung \u0111\u1ec1u ph\u1ea3i qua l\u1eddi v\u0103n di\u1ec5n \u0111\u1ea1t.<\/p>\n\n\n\n<p>Th\u1ebf m\u1ed9t qu\u1ea3ng c\u00e1o t\u1ed1t ph\u1ea3i \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u n\u00e0o? C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u1edf n\u01b0\u1edbc ngo\u00e0i th\u01b0\u1eddng quy qu\u1ea3ng c\u00e1o v\u1ec1 c\u00e1c \u0111i\u1ec3m sau \u0111\u00e2y:<\/p>\n\n\n\n<p>H\u1ea5p d\u1eabn (attention)<\/p>\n\n\n\n<p>K\u00edch th\u00edch h\u1ee9ng th\u00fa (interest) G\u1ee3i s\u1ef1 ham th\u00edch (desire)<\/p>\n\n\n\n<p>Th\u00fac \u0111\u1ea9y vi\u1ec7c mua c\u1ee7a kh\u00e1ch (action)<\/p>\n\n\n\n<p>Khi mua h\u00e0ng xong c\u1ea3m th\u1ea5y v\u1eeba \u00fd (satisfactory)<\/p>\n\n\n\n<p>C\u00e1c ch\u1eef c\u00e1i \u0111\u1ea7u c\u1ee7a ti\u1ebfng Anh t\u1ea1o n\u00ean c\u00f4ng th\u1ee9c \u201cAIDAS\u201d l\u00e0 c\u00e1c y\u00eau c\u1ea7u cho m\u1ed9t qu\u1ea3ng c\u00e1o theo ng\u00f4n ng\u1eef c\u1ee7a gi\u1edbi qu\u1ea3ng c\u00e1o n\u00f3i chung. Tuy nhi\u00ean trong qu\u1ea3ng c\u00e1o c\u00f2n ph\u1ea3i ch\u00fa \u00fd \u0111\u1ebfn t\u00ednh ch\u00e2n th\u1ef1c, t\u00ednh \u0111\u01a1n gi\u1ea3n, t\u00ednh sinh \u0111\u1ed9ng. Ch\u1ec9 nh\u01b0 v\u1eady c\u00e1c qu\u1ea3ng c\u00e1o m\u1edbi c\u00f3 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>L\u00e0m th\u1ebf n\u00e0o c\u00f3 th\u1ec3 \u01b0\u1edbc l\u01b0\u1ee3ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o b\u1eb1ng to\u00e1n h\u1ecdc? \u0110\u00f3 ch\u00ednh l\u00e0 \u201cph\u01b0\u01a1ng ph\u00e1p t\u00ednh l\u1ee3i \u00edch qu\u1ea3ng c\u1ea3o\u201d \u0111\u1ec3 \u0111o hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf c\u1ee7a qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>C\u00f4ng th\u1ee9c t\u00ednh nh\u01b0 sau:<\/p>\n\n\n\n<p>R: \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o (bi\u1ec3u th\u1ecb l\u1ee3i \u00edch gia t\u0103ng \u1ee9ng v\u1edbi 1 \u0111\u1ed3ng ph\u00ed qu\u1ea3ng c\u00e1o); S2: s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ti\u00eau th\u1ee5 sau khi \u0111\u0103ng qu\u1ea3ng c\u00e1o; S1: s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ti\u00eau th\u1ee5 tr\u01b0\u1edbc khi cho \u0111\u0103ng qu\u1ea3ng c\u00e1o; P1 \u0111\u01a1n gi\u00e1 s\u1ea3n ph\u1ea9m; P2 ph\u00ed qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m h\u00e0ng th\u00e1ng ti\u00eau th\u1ee5 8000 ki\u1ec7n sau khi \u0111\u0103ng qu\u1ea3ng c\u00e1o, tr\u01b0\u1edbc khi \u0111\u0103ng qu\u1ea3ng c\u00e1o h\u00e0ng th\u00e1ng ti\u00eau th\u1ee5 6000 ki\u1ec7n. H\u00e0ng th\u00e1ng chi ph\u00ed qu\u1ea3ng c\u00e1o h\u1ebft 5000 \u0111\u1ed3ng. \u0110\u01a1n gi\u00e1 s\u1ea3n ph\u1ea9m l\u00e0 1000 \u0111\u1ed3ng. Theo c\u00f4ng th\u1ee9c tr\u00ean ta t\u00ednh:<\/p>\n\n\n\n<p>Hay n\u00f3i c\u00e1ch kh\u00e1c m\u1ed7i \u0111\u1ed3ng chi ph\u00ed qu\u1ea3ng c\u00e1o thu v\u1ec1 \u0111\u01b0\u1ee3c 400 \u0111\u1ed3ng.<\/p>\n\n\n\n<p>C\u00f4ng th\u1ee9c tr\u00ean \u0111\u00e2y \u0111\u1ec3 t\u00ednh cho tr\u01b0\u1eddng h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i ti\u1ebfn h\u00e0nh b\u00ecnh th\u01b0\u1eddng. Trong t\u00ecnh h\u00ecnh c\u00f3 c\u00e1c bi\u1ebfn \u0111\u1ed9ng ng\u1eabu nhi\u00ean v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 c\u00f3 s\u1ef1 sai l\u1ec7ch n\u00e0o \u0111\u00f3 trong k\u1ebft qu\u1ea3 t\u00ednh to\u00e1n.<\/p>\n\n\n\n<p>T\u1eeb kho\u00e1: Ph\u01b0\u01a1ng ph\u00e1p to\u00e1n h\u1ecdc.<\/p>\n\n\n\n<p><\/p>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Ch\u00fang ta h\u1ecdc to\u00e1n n\u00ean th\u01b0\u1eddng xuy\u00ean li\u00ean h\u1ec7 nh\u1eefng ki\u1ebfn th\u1ee9c \u0111\u00e3 h\u1ecdc v\u1edbi m\u1ecdi ho\u1ea1t \u0111\u1ed9ng trong cu\u1ed9c s\u1ed1ng, d\u00f9ng ph\u01b0\u01a1ng ph\u00e1p to\u00e1n h\u1ecdc \u0111\u1ec3 gi\u1ea3i th\u00edch nhi\u1ec1u hi\u1ec7n t\u01b0\u1ee3ng trong cu\u1ed9c s\u1ed1ng xung quanh. N\u1ebfu c\u00f3 ng\u01b0\u1eddi cho r\u1eb1ng b\u00e1n h\u00e0ng c\u00f3 th\u01b0\u1edfng v\u1eeba mua \u0111\u01b0\u1ee3c h\u00e0ng l\u1ea1i v\u1eeba \u0111\u01b0\u1ee3c ti\u1ec1n th\u01b0\u1edfng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_disable_autopaging":false},"categories":[15,9],"tags":[],"class_list":["post-7627","post","type-post","status-publish","format-standard","hentry","category-hoi-dap-khoa-hoc","category-toan-hoc"],"_links":{"self":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts\/7627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/comments?post=7627"}],"version-history":[{"count":0,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/posts\/7627\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/media?parent=7627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/categories?post=7627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vietlearn.org\/kien-thuc\/wp-json\/wp\/v2\/tags?post=7627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}